Pet Food

Petaluma

© Petaluma

Petaluma Launches Affordable Shelf-Stable Plant-Based Dog Food Mixer

Petaluma, a company known for its plant-based pet food solutions, has introduced a new product designed to offer a more affordable, sustainable, and convenient way for pet owners to provide fresh food nutrition to their dogs. The Whole Food Mixer is a dehydrated, just-add-water food designed to be used as either a meal topper or a complete meal replacement. The formula includes a mix of nutrient-dense ingredients such as organic kale, spinach, and antioxidant-rich fruits, which are typically lost in traditional dry dog foods due to heat processing. No limits on nutrition Dr. Sarah Dodd, a board-certified veterinary nutritionist and a leader in plant-based pet food formulations, developed the product. Dr. Dodd, who has formulated numerous therapeutic and commercial diets for companion animals, explained that …

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VEGDOG

© VEGDOG

Vegan Dog Food Brand VEGDOG Raises €9M in Series A Funding

German vegan dog food brand VEGDOG has raised €9 million in Series A funding. The round was led by the European Circular Bioeconomy Fund (ECBF VC) and existing investor Green Generation Fund. Other participants included business angels Dominique Locher, Attollo S.A., and Andrea Skersies, along with investment platform Select Alternative Investments and existing shareholder SFO. The news comes after VEGDOG reached €10 million in annual sales and 66% year-on-year growth in 2024. Growth rates of up to 80% are expected for the coming years. In 2025, VEGDOG plans to double its team in order to expand into the entire DACH region and the Netherlands, followed by other European countries in 2026. The brand’s products are currently available D2C in Germany and Austria, as well as …

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Dog puppy food

© Gorilla - stock.adobe.com

Big Idea Ventures and Mars Petcare Launch Global Next Generation Pet Food Program

For the second year running, Big Idea Ventures and Mars Petcare have joined forces to launch the Next Generation Pet Food Program. This year’s program will take place in collaboration with AAK, Bühler, and Givaudan. The initiative aims to accelerate sustainable innovation in the pet food sector by supporting the development of novel ingredients, sustainable fats and proteins, and advanced processing technologies. It is open to startups from around the world, though APAC-based companies are preferred. Ideally, applications should demonstrate scalable, sustainable solutions with real-world impact. Companies selected for the program will receive expert guidance, potential commercial partnerships, and the opportunity to showcase their solutions at the Asia-Pacific Agri-Food Innovation Summit in Singapore from November 4–6, 2025. “We must invest in innovation to help us …

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Cultivated meat company BioCraft Pet Nutrition, a manufacturer of pet food ingredients, announces that it has reached price parity with premium traditional meat

© BioCraft Pet Nutrition

Analysis: Cultivated Ingredients by BioCraft Pet Nutrition Produce Far Fewer Emissions Than Beef Byproducts

A carbon footprint analysis conducted in collaboration with ClimatePartner has concluded that cultivated ingredients produced by BioCraft Pet Nutrition emit just a fraction of the emissions of conventional beef byproducts used in pet food. According to the analysis, a hypothetical beef byproduct emits 21.28 kg CO₂ per kilogram, whereas BioCrafted Meat produces just 1.73 kg CO₂ per kilogram — only one-twelfth as much. The calculations were based on internationally recognized methodologies and used emission factors from trusted databases. Notably, the analysis compared BioCraft’s ingredients to beef byproducts not typically consumed by humans — such as offal, bones, blood, and fat — rather than prime beef cuts. This is important because these byproducts are often regarded as sustainable, but the figures show that this is not …

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Omni founders, Image courtesy of ProVeg

Omni founders, Image courtesy of ProVeg

Plant-Based Pet Food Brand Omni Doubles in Size Following Dragons’ Den Appearance, Launches New Wet Food Range

UK plant-based pet food brand Omni says it has more than doubled in size after appearing on the business pitching TV show Dragons’ Den in February. Since the episode aired, Omni reports that it has attracted 20,000 new customers, while sales have increased by 130%. Furthermore, over 80% of customers are now on subscription plans — which include complementary vet consultations — rather than making one-off purchases. According to the company, this indicates a “highly retentive customer base”. On Dragons’ Den, Omni successfully secured a £75,000 investment from Deborah Meaden and Steven Bartlett in exchange for 2.5% equity. While some of the Dragons claimed the company was overvaluing itself at £7.5 million, annualised sales are already exceeding this valuation. Omni claims it was already on …

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Puppy in pet aisle

©annebel146-stock.adobe.com

Study: Transitioning Pets to Vegan Diets is a “Significant Climate Change Mitigation Strategy”

A new study published in the journal Frontiers in Sustainable Food Systems has concluded that feeding pets a nutritionally sound vegan diet is a “significant extant climate change mitigation strategy which warrants immediate implementation”. The study cites research showing that 25-30% of the environmental impacts of livestock production in the US have been attributed to companion animal diets. It also claims that in Japan, the environmental impacts of a medium dog’s diet are greater than those of the average person’s diet. In wealthy countries with high rates of pet ownership, the benefits of shifting dogs away from meat-based diets are said to be equivalent to between a quarter and a third of the environmental benefits achievable through human dietary change. The role of animal byproducts …

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THE PACK acquired by Prefera Petfood

Image supplied

Alt Protein Pet Food Brand THE PACK Announces Acquisition by Prefera Petfood

UK-based alternative protein pet food brand THE PACK has announced its acquisition by Prefera Petfood SRL, a producer of premium natural wet foods for cats and dogs. As part of the deal, THE PACK founders Damien Clarkson and Judy Nadel will join the Prefera team to drive the growth of the brand across the UK and Europe. Several new high-quality nutrition products are expected to be brought to market through the partnership. The news comes just a month after Prefera Petfood partnered with biotech company Biocraft Pet Nutrition to commercialize cat food made from cultivated mouse meat. “THE PACK has been one of the pioneering companies in the emerging alternative protein pet food market,” said Nicola Magalini, Managing Partner at Prefera Petfood. “Prefera is excited …

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MicroHarvest

MicroHarvest co-founders Luísa Cruz, Katelijne Bekers and Jonathan Roberz. © MicroHarvest

Palatability Trials Find Pets Prefer MicroHarvest Microbial Protein to Commercially-Available Kibble

New palatability trials by biotech innovator MicroHarvest have found that both cats and dogs preferred the company’s MPX microbial protein to a control food. The tests used an MPX-based kibble made in collaboration with a Portuguese animal nutrition company. They found that 68% of cats and 58% of small dogs chose the MPX protein first, favouring it over a control option consisting of a commercially available reference formula. Additionally, the cats showed close to a 50% increase in portion intake when given the MPX-based protein, with three-quarters of owners reporting that their pets consumed the same or more than their typical portion. The dogs also ate close to half (44%) more MPX kibble compared to the control diet, with 90% of owners confirming that their …

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BioCraft Pet Nutrition

© BioCraft Pet Nutrition

BioCraft Pet Nutrition Partners With Prefera Petfood to Commercialize Cat Food Made From Cultivated Mouse

Biotech company BioCraft Pet Nutrition has announced a collaboration with Prefera Petfood, a specialist in premium natural wet pet food production, to commercialize cat food made from cultivated mouse meat. The first product launched by the partnership will be a hypoallergenic, nutritionally complete mouse “mousse”. The food is a source of protein and provides an omega-6 to omega-3 fatty acid ratio that is said to be superior to traditional meat. It is described as a sustainable option that is very similar to the natural small prey diet of cats. In most products made using cellular agriculture, the percentage of cultivated ingredients used is relatively low; however, BioCraft’s product is made from 99% cultivated mouse meat. Palatability tests have reportedly demonstrated exceptional acceptance rates among cats, …

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BioCraft Pet Nutrition

© BioCraft Pet Nutrition

BioCraft Pet Nutrition Receives Registration to Sell Cultivated Pet Food Ingredients in the EU

BioCraft Pet Nutrition, a biotech company developing cultivated animal ingredients for the pet food market, announces that it has received registration from the Austrian authorities to use its ingredients in the European Union. There is currently no pre-market approval process in the EU for animal feed ingredients, but companies must meet legal requirements to ensure their products are safe and become registered users of animal byproducts. BioCraft has now met these obligations, meaning it can begin selling ingredients to EU pet food producers. BioCraft has achieved legal status following rigorous studies conducted over a three-year period, which confirmed that the company’s ingredients are produced using stable, non-immortalized, non-genetically modified animal cells. They were also found to be free of pathogens, viruses, heavy metals, and biogenic …

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dog treats

© Creative Cat Studio - stock.adobe.com

CULT Food Science Subsidiary Signs Agreement for Supply of Cultivated Meat for Pet Treats

CULT Food Science Corp. has announced that its subsidiary, Further Foods Inc., has entered into a research and development (R&D) supply agreement with a cultivated meat producer. The agreement secures a supply of cultivated meat for the creation of Noochies!, a line of pet treats made from lab-grown meat. Noochies! will be introduced at the Global Pet Show in Orlando, Florida, from March 26-28. The event will serve as an opportunity to present the pet treat line to distributors and consumers in the pet food industry. Further Foods is also expanding its distribution in Asia, specifically targeting Southeast Asia, where it has received initial orders from a distributor. Additional discussions are ongoing with other potential partners in the region. The growing interest in sustainable pet …

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Marsapet microbell

© Marsapet

Marsapet Launches First Dog Food Featuring FeedKind Pet Protein

SAN MATEO, Calif.–(BUSINESS WIRE)–Calysta and Marsapet have launched the first complete dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain-free, and gluten-free pet food with all the necessary amino acids to keep dogs healthy. MicroBell is primarily comprised of sweet potatoes, peas, FeedKind protein, and potatoes, and is particularly well suited for dogs with allergies or sensitive stomachs. The high nutrient density, balanced amino acid profile, and attractive palatability of FeedKind Pet make it an excellent option for pet parents who want the nutrition usually available in animal protein, without the animal. Herman Sloot, Calysta’s VP of Global Sales said: …

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Enifer PEKILOPet

© Enifer

Study: Enifer’s PEKILO®Pet Mycoprotein Ingredient is Up to Seven Times More Carbon Efficient Than Soy Protein Concentrate

A new life cycle assessment by Finnish biotech company Enifer has found that the carbon footprint of the company’s proprietary mycoprotein ingredient, PEKILO®Pet, is significantly lower than that of many common pet food ingredients. The cradle-to-gate total carbon footprint of PEKILO®Pet, covering fossil, biogenic, land use, land use change, and forestry emissions, was found to be 0.93 kgCO₂e per kilogram of product. In contrast, soy protein concentrate can produce up to 6.7 kgCO₂e per kilogram, over seven times more. PEKILO®Pet is also said to outperform insect protein powder (1.149 kg CO₂e per kilogram), and conventional dry pet food ingredients such as lamb (5.84 kg CO₂e per kilogram). The production process accounts for 47% of PEKILO®Pet’s emissions, while raw materials account for 38% and transportation contributes …

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Nutraland USA is now a NASC Preferred Supplier

© Nutraland USA

Plant-Based Ingredient Provider Nutraland USA Becomes a Preferred Supplier for National Animal Supplement Council

Nutraland USA, a provider of plant-based ingredients for the nutraceutical, cosmeceutical, and food and beverage industries, has joined the National Animal Supplement Council (NASC) as a Preferred Supplier. NASC is a non-profit organization promoting the responsible manufacture and marketing of animal supplements. To gain Preferred Supplier status, member companies must meet stringent industry standards relating to quality, safety, and efficacy. To qualify, Nutraland USA underwent a rigorous process to ensure its compliance with Current Good Manufacturing Practices (cGMPs). This included comprehensive assessments of the company’s manufacturing processes, quality control procedures, and ingredient sourcing. “We are thrilled to join NASC as a Preferred Supplier,” said Sanying Xu, President of Nutraland USA. “This recognition reaffirms our dedication to providing science-backed, all-natural ingredients that support the health and …

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Omni appears on Dragons' Den

© BBC/Omni

Omni Appears on Dragons’ Den, Receiving “Highest Ever Pet Food Valuation”

UK-based alt protein pet food startup Omni has appeared on business pitching TV show Dragons’ Den, achieving what is claimed to be the highest ever pet food valuation seen on the programme. Founders Dr. Guy Sandelowsky and Shiv Sivakumar secured a £75,000 investment from Steven Bartlett and Deborah Meaden in exchange for 2.5% equity. The Dragons were impressed by Omni’s significant growth since its launch in 2021; so far, the company has served over five million plant-based meals to pets in the UK alone, with over 400% sales growth. Omni faced challenges about some of its numbers from Dragons Peter Jones and Tokar Sulyman. In response, Sivakumar explained that while the business spends £40 to acquire a customer, that customer will have a £400 lifetime …

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Andrew Knight

© Andrew Knight

Andrew Knight Breaks Down the Implications of Cultivated Meat in Pet Food Following Meatly Launch

In response to the recent launch of Chick Bites, the world’s first pet food containing cultivated meat, Andrew Knight, veterinary professor of Animal Welfare and a UK, European, American and New Zealand veterinary specialist, offers an in-depth commentary on the significance of this significant development. The new product, which combines plant-based ingredients with Meatly’s cultivated chicken, marks a major step forward in sustainable pet food, with a limited release now available at Pets at Home in Brentford, London. In this video, Knight provides valuable insights into the environmental benefits of cell-based meat in pet food and the potential health considerations for pets. He also discusses the future of the cultivated meat industry in pet care and the broader ethical implications. The commentary includes a clip …

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Cultivated pet food

© Meatly

Meatly & THE PACK Launch “World’s First” Pet Food Containing Cultivated Meat

UK cultivated meat producer Meatly has partnered with plant-based pet food brand THE PACK to launch what is claimed to be the world’s first pet food made with cultivated meat. Called Chick Bites, the product combines plant-based ingredients with Meatly’s cultivated chicken, providing an alternative to traditional dog treats. A limited release of the product will be available at Pets at Home Brentford, London, from February 7. Pets at Home is a British pet store chain and one of the largest investors in Meatly; with the new launch, it has reportedly become the first retailer globally to sell pet food containing cultivated meat, aligning with its sustainability goals. Meatly now plans to raise additional funding to expand production and make its cultivated chicken more widely …

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Meatly, the UK's only regulatory-approved cultivated meat company announces the latest findings from its feeding trials for Meatly Chicken and a new investment round.

© Meatly

Meatly’s Cultivated Chicken Earns Paws of Approval in Feeding Trials, New Investments Ahead of 2025 Launch

Meatly, the UK’s only regulatory-approved cultivated meat company, announces the latest findings from its feeding trials with dogs for Meatly Chicken and a new investment round. The feeding trials, claimed to be the first in the world to evaluate a cultivated meat ingredient for pets, demonstrated that Meatly Chicken is safe, showing no significant adverse effects across 134 recorded meals. Since taste is king, even for dogs, alongside safety, the trials aimed to investigate if the canines liked the Meatly Chicken product. According to the results, “dogs are keen for seconds.” 50% of dogs continued licking the bowl after the meal, 75% of dogs reportedly enjoyed the cultivated meat more than their baseline diet, and 75% of dogs started their meals immediately or within a …

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dog food

© Chalabala - stock.adobe.com

Modern Plant-Based Foods Enters Pet Food Market With Acquisition of AnimalKind

Modern Plant-Based Foods Inc. (CSE: MEAT), a Vancouver-based company specializing in plant-based food products, has announced the completion of its acquisition of AnimalKind, a plant-based pet food company headquartered in Richmond, British Columbia. Through this acquisition, Modern Plant-Based Foods is expanding into the plant-based pet food sector, diversifying its portfolio beyond human food products. The acquisition of AnimalKind was finalized through the purchase of all outstanding securities of 1471394 B.C. Ltd., the company operating under the AnimalKind brand. AnimalKind’s product line includes sustainably sourced, plant-based treats for pets, such as blueberry, apple, and pumpkin treats for dogs.  According to the Share Exchange Agreement terms, Modern Plant-Based Foods issued a total of 4 million common shares to AnimalKind’s shareholders. Each share was valued at $0.20, for …

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Noochies! sprinkle toppers

© Further Foods / Noochies!

Further Foods Launches Noochies! Immune Sprinkles, FDA Deems Trial “Generally Appropriate”

CULT Food Science subsidiary, Further Foods Inc., yesterday announced the launch of new Noochies! Immune Sprinkles for cats and dogs, the first products from its line of Sprinkles toppers, in the US and Canada. CULT raised CAD$800,000 to expand the Noochies! portfolio back in May, with CEO Mitchell Scott stating at the time, “CULT is uniquely positioned to play a key part in the transformation of our food system. The funds raised in this private placement will allow us to further scale our portfolio company, Noochies, and establish it as a fast-growing, sustainable pet food brand.” This July, the company preannounced its plans to submit a feeding trial protocol for FDA approval of its cultivated chicken ingredient, and in August, Further Foods initiated the regulatory …

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