James Cromwell

James Cromwell on Plant-based Content in Hollywood and Making Impact

Actor James Cromwell joins the Plantbased Business Hour with Elysabeth Alfano to discuss Hollywood taking on plant-based content and what that looks like. Also, how do YOU combine your skillset to have a meaningful career and make an impact? Interested in finding YOUR truth? They get into it! Specifically, they discuss, unabashedly, what it takes to change the system.  Below is a short clip and transcript from their conversation. Podcast here. Elysabeth: You know this Academy Award nominee because of his role in Babe. James, I want to thank you for being with me. You’ve had such a long activist career but maybe we’ll move it to animals. When did you decide I’m going to stop eating meat? What made you change your mind and say, ‘I’m …

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The Importance of Good Prototypes. Barb Stuckey of Mattson

Barb Stuckey, Chief Innovation & Marketing Officer at Mattson, details the whitespaces in the plant-based sector, how to communicate to the new plant-based consumer and the marketing lessons that start-ups need to learn on this episode of The Plantbased Hour with Elysabeth Alfano.  Specifically, they discuss: What are the whitespaces that Barb sees in the plant-based sector? Is it a good time to launch a plant-based brand? Is it the entrepreneur’s job to provide healthy options? What marketing lessons do startups need to learn? How do you propose plant-based brands communicate with consumers in these cantankerous times? Below is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always …

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Can Vertical Farming Unlock Solutions for Plant-based Meat and Dairy?  Ian Roberts, CTO of Bühler Group

Ian Roberts, Chief Technology Officer at Bühler Group, talks global sustainability, the alternative proteins and plant-based innovation market, and building key partnerships on the Plantbased Business Hour with Elysabeth Alfano. Specifically, they discuss What does Ian see as the trajectory for Plant-based Innovation and Alternative Proteins and in what time frame? How Buhler sees itself as propelling the sector forward, and what challenges are still plaguing the sector? What are Buhler’s current capital investment strategies for cultivated meat and fermented proteins? How does Buhler support the start-up community and what role does it play in the entrepreneur’s growth? Below is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy …

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Ingredion, Chicago’s The Hatchery and Alchemeat Cook Up Something Special on The Plantbased Business Hour

Elysabeth Alfano is joined on The Plantbased Business Hour by Ingredion’s Kimberly Frey, Ingredion’s Chef Nelson Serrano Bahri, The Hatchery’s Dani Zuchovicki and Chef Huan Xia of Alchemeat to discuss Chicago as the new Plant-based Hub and Ingredion’s most recent Plant-based BBQ Cook-off! Specifically, they discuss How The Hatchery is growing the community and market in Chicago for plant-based businesses, Chicago as a center of Plant-based Innovation, Ingredion’s support of the plant-based market locally and globally, Ingredion’s sustainability to focus and how Plant-based Innovation is helping them reach their sustainability goals, Chef Xuan Xia’s newest, tasty product and her vision for growing the Plant-based Steak market with Ingredion’s Chef Nelson Serrano Bahria’s guidance. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display …

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What Will it Take for Plant-based Food Options to Continue to Grow?  Author Larissa Zimberoff Dives In

Larissa Zimberoff Author of Technically Food: Silicon Valley’s Mission to Change What We Eat is on The Plantbased Business Hour with Elysabeth Alfano. We discuss how the Plant-based Foods and Alternative Proteins Industry has been under attack on health claims, repurchasing numbers and its strength and viability for the growth. Are the critics right or is this a mask of negative campaigning for meat industry interests? It gets dicey. Specifically, they discuss What major take-aways did she discover in researching the book? Are consumers concerned with technology in their food or are they OK with it? What are her thoughts on the great debate: are plant-based foods healthy? What will we need for mainstream adoption and will the negative press ever let up? Here is a short …

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The Rise of Chickpea. CEO of Innovopro, Taly Nechushtan

CEO Taly Nechushtan of Innovopro is on The Plantbased Business Hour with Elysabeth Alfano. Want to know all things chickpea? They discuss the world of chickpeas and how this ingredient is going to change the landscape of the plant-based protein industry. Specifically, they discuss The nutritional properties of chickpea for both people and soil? What are the demands for chickpea and are they consumer or industry driven? Which plant-based trend is here to stay? How are plant-based proteins, business strategies in the industry, and sustainability initiatives woven together? Taly’s predictions for the ingredients market. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube …

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Will Precision Fermented Proteins Suffer the Same Fate as Plant-Based Foods, Lacking Production Capacity? Mark Warner of Liberation Labs

Scaling fermented proteins isn’t as easy as one might think and the need for scaling is immense.  Will fermented proteins go the way of plant-based foods and suffer a production bottleneck unable to supply demand? CEO of Liberation Labs, Mark Warner, discusses the scaling potential of novel, fermented proteins with Elysabeth Alfano on this episode of The Plantbased Business Hour. Specifically, they discuss Why do we need to commercialize purpose-built manufacturing facilities and industrial biotech scale for precision fermentation? Can’t we repurpose pharmaceutical assets? What kind of demand and consumer acceptance will we see of fermented proteins inputs? What kind of financing is available to build out the infrastructure necessary for fermented proteins? Will governments invest in alt proteins like they did in alt energy? What is …

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PBH YT David Ziskind

Can Plant-Based Businesses Scale?  David Ziskind of Black and Veatch

Director of Engineering, Next Gen Ag, David Ziskind of Black and Veatch answers this hot question: if plant-based products are so popular, why aren’t there more of them? On this episode of the Plant-based Business Hour with Elysabeth Alfano, they talk about the difficulty of scaling. Specifically, they discuss, What are the biggest challenges in scaling? Are strategic partnerships better than building smaller independent plants? What are the problems with co-manufacturing and with running independent plants? What are David’s predictions for when and how the sector scales and will plant based companies be able to do it or will they be forced to sell? Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Manufacturing in …

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How Do Plant-based Burgers Stack Up During Inflation? Jeffrey Harris, CEO of Plant Power Fast Food

How Do Plant-based Burgers Stack Up During Inflation? Jeffrey Harris, CEO of Plant Power Fast Food,  joins The Plantbased Business Hour with Elysabeth Alfano to discuss the company’s newest pricing move and how plant-based burgers are comparing to meat burgers during inflation. Specifically, they discuss, Plant Power Fast Food’s expansion during Covid-19, Their new pricing strategy bringing burgers down to $4.95, Burger King’s plant-based strategy, How inflation is impacting plant-based products and how they stack up to meat analogues. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “What Plant-based Burger Chain Dropped Prices by Almost 40%? Jeffrey Harris …

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Buhler Group Goes Big in Supporting Plant-Based Startups

From Uzwil/Zurich Switzerland, The Plantbased Business Hour with Elysabeth Alfano visits Buhler Group’s start-up tent at Networking Days 22, stopping at six start-ups booth: Jellatech, Pearlita, Veggie Victory, NoPalm Ingredients, Hooked Foods and Napiferyn Biotech. Elysabeth meets with founders of plant-based meats, alternative proteins and cultivated seafood. It’s the future of food served up from pivotal plant-based player, Buhler Group, at its global headquarters with a quick overview from Global Head of Communications, Burkhard Boendel. Specifically, they discuss, What is the star innovation Buhler is working on and what problem does it solve? How is Buhler part of the start-up journey? What are Buhler’s predictions for the sector in the next 3 years? Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to …

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Will Synthetic Biology Be the Game-Changer That Shifts the Global Food Supply System Away from Animal-based Products? 

Sushmita Venkatraman, Director of Marking and Swami Srinivas, Director of Organism Engineering at Ginkgo Bioworks, Inc. join Elysabeth Alfano at the Future Food-Tech for a discussion on the growth of the Plant-based Innovation Sector.  It’s another episode of The Plantbased Business Hour from the road. This time Elysabeth hits NYC, the day before the VegTech™ Invest party at the New York Stock Exchange! Specifically, they discuss: Ginkgo BioWorks’ view of GMOs and harnessing biology to solve some of the world’s most pressing issues and The criteria for Ginkgo Bioworks in deciding which companies to work. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Sushmita …

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Can We Address Water Security By Moving Icebergs or Cutting Back on Meat? 

Thomas Schumann, Sustainability Pioneer, explains how you can invest in water in this ‘Water Century’ to impact critical life on the planet. He and Elysabeth Alfano discuss how Plant-based Innovation and Alternative Proteins positively impact U.N. Sustainable Development Goals (SDGs) 2, 3, 6, 9, 10, 12, 13, 14, 15, with perhaps the biggest impact on goal 6: Clean Water and Sanitation.  It’s another episode of The Plantbased Business Hour. Specifically, they discuss: Why is this the Water Century and the Water Action Decade? Thomas is an international water steward and a water investor. What are these exactly? What are the biggest threats to clean water? How will water shortages play out in society? What is the timeline? What can be done to create more fresh water …

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Is Cultivated Fish Possible at Scale? Find Out From Co-Founder Arye Elfenbein of Wildtype

What will it take to make enough fish from cells to feed the world? If so, what will it take to make enough fish from cells to feed the world? Find out from Co-Founder Arye Elfenbein of Wildtype on this episode of The Plantbased Business Hour with Elysabeth Alfano.  Specifically, they discuss: The benefit of cultivated fish over wild-caught or commercially farmed fish, How Wildtype procures their cell lines, What is the medium used for cell growth? How hard is it to scale, and Is FDA approval pending? Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Where Does Cultivated Fish …

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Living By Example for the Most Impact with Jeff Stanford of the Vegan Stanford Inn

Jeff Stanford gives Elysabeth Alfano a tour of the gorgeous Stanford Inn and Resort – all vegan – in Mendocino, CA. It’s a dream get-away on The Plantbased Business Hour! Specifically, they discuss: 1. The growing interest in vegan and eco-friendly travel. 2. How Jeff started the farm and resort in the 1980s. 3. The food, yoga, art, and wellness courses, and vegan menu. 4. The repercussions of living by example for the most impact. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Living By Example For Impact with Jeff Stanford of the Vegan Stanford Inn” directly Elysabeth: So, you think, …

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Will We See the End of Animal Agriculture in our Lifetimes?  Matthew Glover of VFC

Former CEO of VFC, Matthew Glover, is on The Plantbased Business Hour to discuss the recent video that takes on KFC’s claims of humane animal treatment. We also discuss Matthew’s long, long history in the vegan movement with Veganuary, Million Dollar Vegan and Veg Capital. Specifically, they discuss: Is the plant-based chicken market on the rise or the decline? Will consumer demand continue to grow? The rationale behind the ‘crazy’ VFC advertising strategy? The strength of animal activist messaging in carving our market share. Here is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Will We See the End of Animal Agriculture in Our …

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