Plantible Foods is creating plant-based protein made of aquatic plant lemna, commonly known as duckweed, which is neutral in colour and taste and has the characteristics of an egg white. Plantible says that they are “on a mission to revolutionize the food industry by harnessing the power of the humble, awe-inspiring lemna to create the world’s best plant-based protein.”
Products & Launches
New vegan products are more than just plant-based alternatives, as they shape the modern understanding of a sustainable diet. Therefore, many new vegan food products are considered groundbreaking, with hardly any limits left in terms of new ingredients and flavors.
Read More...Frequently, new vegan products are drivers of innovation within the food industry; for example, the Swedish brand Oatly succeeded in becoming a synonym for oat milk after establishing the oat milk market in 1994, while revolutionary vegan food startups challenge the status quo in 2022 by developing products like Actual Veggies’ healthy morning burgers made with acai and pumpkin seeds.
A 2021 report by Bloomberg predicted that the global plant-based alternatives market has potential to grow to $162 billion in the next decade and will account for roughly 7.7% of the global market. Accordingly, the global food market can expect a wide range of vegan innovations in the coming years, as more and more vegan food startups are founded in response to the growing demand and established brands steadily expand their portfolios.
An overview of the scale of the vegan food revolution is provided by the success of the non-profit organization Veganuary, which saw record-breaking retail participation during its 2022 campaign.
Veganuary 2022 as a Booster for New Vegan Products in January
An increasing number of people start January with the New Year’s resolution of a purely plant-based diet. However, not only did January 2022 start vegan for those who have joined the Veganuary 2022 Challenge, but many retail chains and restaurants are also joining by expanding their vegan portfolios in January with exciting new vegan products.
New Vegan Meat Products For Veganuary 2022
The vegan meat market, which often includes the much smaller vegan fish sector, is the cash cow of the plant-based sector. New vegan meat alternatives are entering the market at high speed, with Veganuary being a strategically smart month of the year to launch plant-based products and ready meals.
New vegan products in the meat alternatives segment that hit the shelves in time for Veganuary 2022 include the plant-based chicken breast by UK’s vegan meat brand Meatless Farm. Marking the foray into white meat for the Meatless Farm, chicken breast made from plant-based protein expands the selection of vegan chicken alternatives.
Moreover, Spanish alt meat leader Heura launched its first-ever plant-based pork products for Veganuary 2022, including vegan sausage and chorizo.
New Vegan Dairy Products For Veganuary 2022
New vegan products in the dairy segment include plant-based milk, most commonly the two flavours almond milk and oat milk, with other options including soy milk, coconut milk, or a common blend made from several plant-based milks to increase plant protein content. Other vegan food options include vegan cheese, yoghurt, or sauces and creamy spreads.
In celebration of Veganuary 2022, some brands introduced a new range or single products into their vegan dairy portfolio. While some of them are starting off as a limited edition available until late February, many new additions prove their spot on the supermarket shelves and are there to stay.
Noteworthy new additions come from Bel Brands USA, the producer of popular cheese snack Babybel, introducing new vegan cheeses in 2022. Among other products, the US producer developed a vegan version of the classic cheese snack called Babybel Plant-Based. Marking a revolutionary act in veganising famous childhood foods, the cheesy snack debuted nationwide across the US.
Following into the footsteps of The Collaborative with its popular Raspberry Coconut Yog made from coconut milk, Danone subsidiary So Delicious announced a new line of yogurt alternatives made with coconut milk and botanical extracts in time for Veganuary 2022.
New Vegan Sweets For Veganuary 2022
Vegan sweet treats are often healthier and more sustainable than conventional sweets, yet they are dairy free and many options are also gluten free. For instance, South African chocolate brand De Villiers Chocolate has created a sugar free, gluten free, and dairy free range of plant-based chocolate made with sustainably sourced West African cocoa.
In recent years, vegan sweets have become increasingly popular, with even major restaurant chains joining the trend of offering vegan treats. From vegan chocolate mousse or a pecan and caramel brownie offered at coffee giant Starbucks, to vegan sandwich cookies developed by sandwich giant Subway, there are quite some vegan sweet options available.
Moreover, US doughnut chain Krispy Kreme was kicking of 2022 with a new assortment of vegan doughnuts for consumers in Ireland. The chain’s vegan menu features Fudge Brownie Bliss, Caramel Choc Delight and Apple Custard Crumble.
New vegan products in retail include a healthy salted caramel chocolate variant by UK’s vegan chocolate brand H!P. Made with an innovative vegan honeycomb, the Honeycomb Bar was added to the company’s oat milk chocolate line-up.
Nestlé-owned British confectionary brand Rowntree’s added a new vegan food product to its range of vegan Jelly Tots, the Tropical Tots, which are available in tropical flavours such as passion fruit, pineapple, and peach.
Other New Vegan Food Products For Veganuary 2022
Other new vegan food products include a new range of sauces developed by The Simple Root in collaboration with frozen potato product giant McCain Foods. Specific products will include pesto, bechamel sauce, cream cheese, smoky chipotle and roasted garlic and herb.
Moreover, UK’s vegan snack brand Cheeky P’s expanded its range of vegan snacks made from roasted chickpeas, available in BBQ, Black Pepper, and chickpea curry flavours.
New Protein Superfood Emerging From Finland
Gold&Green’s Pulled Oats® was created with the vision to develop a new superfood – a plant-based complete protein source. In 2015, Finnish designer and entrepreneur, Maija Itkonen, collaborated with food scientist Reetta Kivela, putting the idea of combining oats and legumes to create a new superfood into action. After months of research and development they had a product ready for test sales.
New Seafood Alternative Launches in UK
Plant-based seafood alternative developer All About Healthy Foods Holdings (AAHF) has secured a distribution contract with UK-based company Worldwide Food Associates to introduce its Loma Linda shelf-stable meal products to the UK market.
Loma Linda – Atlantic Natural Foods Launches New 100% Plant-based Brand
Atlantic Natural Foods, a leading manufacturer of healthy, shelf stable foods, today announced a new line of shelf-stable meal solutions that are entirely plant-based. Loma Linda Plant-Based Protein Meal Solutions were created in response to the growing demand for convenient and nutritious plant-based foods which are also non-GMO and gluten free.
Pop Star Hayley Williams Launches Vegan Hair Dyes
Paramore singer Hayley Williams recently launched her own line of vegan hair dyes at the well-known beauty chain Sephora. The new product line is called “Good Dye Young”, and can be purchased online at Sephora as well as on the brand’s website.
Simply V Presents Barista-Quality Organic Oat Drink
The Allgäu-based start-up E.V.A. GmbH has already enjoyed great success with the introduction of its vegan own brand Simply V in 2015. The Simply V brand sells vegan cheese, and according to the company, has already attained a share of 70% in the market for cheese alternatives. Simply V has now launched a new barista-quality organic oat drink, which is said to be perfectly suited to coffee with milk, muesli, porridge and overnight oats.
First Vegan Coffee Creamer from Danone North America on the Market
Danone North America has become the first company to introduce a plant-based coffee creamer, in response to consumer demand for a dairy-free alternative. Silk® dairy-free portioned vanilla coffee creamer is vegan, gluten-free, soya-free, cholesterol-free and made without artificial colors or flavors. It has a nutty vanilla taste and is available in 9 ml cups.
Vegan Duvets by BETTEN REITER from Austria
The home textiles specialist BETTEN REITER from Leonding in Austria is expanding its range with two vegan products. Having already highlighted topics such as fair trade and animal welfare over the past few years, the company is now focusing on veganism, which has been growing rapidly in recent years. In August, BETTEN REITER, who have 17 shops across Austria, added two new vegan-certified duvets to their range.
Urban Outfitters Launches Cruelty-Free Beauty Brand “Ohii”
The American lifestyle retailer Urban Outfitters targets young adults with its range of products. The company is now following the lead of many other brands such as L’Oreal and The Body Shop by taking a step in the direction of veganism. It is launching a new beauty line, “Ohii”, which is affordable and offers customers cruelty-free, paraben-free and predominantly vegan products.
Ice Cream Brand Arctic Zero Launches Vegan Flavours
The American ice cream brand Arctic Zero has recently announced the launch of a new vegan product line. Known for its low calorie desserts, the company has now developed its own vegan ice cream flavours based on Fava bean protein. The ice cream line will initially be available at Publix supermarkets in Florida, but will later be available nationwide. Arctic Zero thus follows in the footsteps of other well-known ice cream brands such as Ben & Jerry’s, Häagen-Dazs and Cado.
Cold-Pressed Organic Plant Milk From MALK Organics at Whole Foods
Recently, the supermarket chain Whole Foods has added another line of plant-based milk alternatives to its range. The American retailer, which already offers a wide range of vegan alternatives, now also sells plant-based nut milk from MALK Organics in Texas. The new MALK milk is cold-pressed using high-pressure processing technology and is produced organically. It will be available nationwide in unsweetened almond and vanilla almond flavours.
NutreeLife: New Vegan Protein Snack Bar
The company NutreeLife, based in Preston, England, is launching its new “Live Well” product line. According to the company, this is the first vegan protein bar snack bar in Great Britain. The new bars are gluten-, soy- and dairy-free, contain superfood ingredients such as turmeric and charcoal, and are currently available from Amazon, among others. NutreeLife is a British family-owned company dedicated to producing high-quality, nutritious and tasty products using …
Giorgio Foods Launch Vegan Jerky
The market for vegan jerky is a relatively new one, which is already showing a great deal of growth and potential. Brands already available and doing well include Louisville, Primal Street, Watermelon Road, Pan’s Mushroom Jerky, Herbivorous Butcher, and Unisoy. Another contender is the mushroom specialist Giorgio Foods, whose line of vegan jerky went to retail this summer.
First Vegan Interior Designed for Landrover
Ruskin Design Limited, specialists in bespoke handcrafted car upholstery, recently completed their first vegan friendly interior refit. The Leicester based firm worked together with synthetic leather manufacturers Ultrafabrics, to create a completely vegan interior, commissioned by Bradley Keenan [LinkedIn login necessary]to design and fit a stylish interior to his Land Rover Defender 110.