© Honestly Tasty

London-Based Artisan Cheesemaker Honestly Tasty Celebrates Ocado Launch

Honestly Tasty, a UK-based creator of award-winning vegan artisan cheese products such as Shamembert, Blue, and Bree, is celebrating the launch of its products on Ocado, with the rollout taking place this week, according to the brand. Honestly Tasty launched a crowdfunding campaign on Seedrs last June and reported that it raised over 80% of its £450,000 target just a few days later. The brand’s growth was further bolstered by an investment of £250K from Veg Capital that same month, with the VC firm stating at the time, “Vegan cheese is such an important product […] It is also notoriously difficult to get right, but Honestly Tasty have absolutely nailed it with their range”. Co-founder Michael Moore says: “Our mission, from day one, has been …


Unreal Deli Vegan Lunch Meats

© Unreal Deli

Unreal Deli Launches Full Line of Plant-Based Deli Meats into US Sprouts Markets

Mrs. Goldfarb’s Unreal Deli announces its premium plant-based deli meats are now sold at Sprouts Farmers Markets across the US. The Mark Cuban-backed company also reveals it plans to launch into thousands of more retail locations this year, and ranked as one of the fastest-growing brands on Instacart in 2022.  Founded by Jenny Goldfarb, Unreal produces a line of Corn’d Beef, Roasted Turk’y and Steak lunch ‘meats’ meant to recreate the experience of enjoying a traditional New York-style deli sandwich. After securing an investment from Shark Tank in in 2019, Goldfarb went on to launch Unreal’s product line in thousands of US retail and food service locations, including Publix, Whole Foods, Ralphs, Wegmans and ShopRite.  By entering Sprouts, a company spokesperson says the brand’s retail …




Lidl Announces New Strategy, Expanding Plant-Based and Reducing Animal Products

The German discount supermarket chain Lidl has revealed plans to pursue a more sustainable business strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. At Green Week, Germany’s largest agricultural trade show, Christof Graf, chief buyer for the 100-billion-turnover retail giant, told the trade magazine Lebensmittelzeitung that he wants to replace more animal proteins with plant-based alternatives. There is no alternative According to Graf, there is “no alternative” to this step; that as a human species, we must live within the boundaries of the planet, and that this can only be achieved with fewer animal products. He says a change is “without alternative because there is no second planet.” Furthermore, Graf …


ProVeg NFH supermarket grocery aisle

Image courtesy ProVeg International

Nudge Principles: A Powerful Way to Encourage Plant-Based Purchases

When you’re in a supermarket, do you ever deviate from your list? And do you ever swap the products you usually buy, in favour of a seemingly ‘better’ or more cost-effective alternative? Shoppers are constantly influenced by the environments in which they shop – but this isn’t a forceful or obvious influence. Instead, shoppers are gently encouraged to make decisions based on what is around them, for example, the location, positioning and pricing of products, promotions, discounts, offers, and marketing materials.  By carefully understanding how these elements work together, retailers can create an environment in which shopping decisions can be influenced. This is what is known as ‘choice architecture’ – “the practice of influencing choice by organising the context in which people make decisions.” A  ‘nudge …


The Little Vegan Butcher

© The Little Vegan Butcher

The Little Vegan Butcher Joins Growing Number of Plant-Based Butcher Shops Worldwide

As The Little Vegan Butcher opens its doors in Norwich, UK, we take a look at plant-based butcher shops on both sides of the Atlantic. The Little Vegan Butcher The Little Vegan Butcher opened its doors in January, offering meat alternatives handmade by the store’s owners. These include plant-based ribs and bacon, soy burgers containing Applewood smoky vegan cheese, and “vishcakes” made with white beans. A lunch counter will soon open in-store, serving options such as wraps, salads, and sandwiches. There is also a deli counter and a coffee machine. Maciel’s Plant-Based Butcher & Deli Los Angeles’ first ever vegan butcher shop, Maciel’s, opened in July 2022. The store offers Mexican-inspired plant-based meats, cheeses, and sandwiches, all handmade from scratch. Options include pastrami, Mexican ribs, …


Skinny Butcher

© Skinny Butcher

Retail Expansion for Skinny Butcher’s Plant-Based Chicken in 3 Major Michigan Stores

Michigan-based Skinny Butcher is expanding throughout its home state with launches at three major chains. The brand’s plant-based chicken products — which include Crazy Crispy Chick’n Breasts, Tenders, Nuggets, and Patties — will be available at Costco Wholesale, SpartanNash corporate stores, and all Gordon Food Service locations. The chicken alternatives are made from vegetable fibres, which are combined with pea protein and a proprietary spice blend. The products are then coated using a double-breading method. According to Skinny Butcher, the finished plant-based chicken has “the crispiest, closest to real fried chicken taste and texture on the market”. Successful debut Skinny Butcher previously launched at Costco stores in Northern California, the Midwest, and selected Utah locations. The brand also arrived at Walmart stores nationwide through a …


Mighty Yum thumbs up

© Mighty Yum

Large Retail Expansion For Mighty Yum Plant-Based Lunch Kits

Mighty Yum™, creators of a range of plant-based lunch kits in the style of Lunchables, announces retail partnerships with Hungryroot, UNFI, Earth Fare, and over 600 convenience stores from this month. Mighty Yum lunch kits will now be available at the online Hungryroot store, with the expansion marking “one of our biggest partnerships so far,” according to the brand. In addition to Hungryroot, the lunch kits roll out into  UNFI, Earth Fare, Berkeley Bowl, Kehe, DPI, and over 600 convenience stores in the Northeast. Kid-sized gap in the market Mighty Yum™ was founded by fathers Marc Elkman and Howard Panes who have over 25 years of experience in the health and wellness industry. Noticing a gap in the market for healthy, nutritious foods for children, …


MyBacon package

©MyForest Foods

MyForest Foods Triples MyBacon Availability, Grows Production and Prepares to Launch First Jerky

Mycelium innovator MyForest Foods Co. announces a series of major growth milestones, including the expanded availability of its flagship MyBacon and the launch of its second product, MyJerky, later this year. The company also reveals new progress in mycelium production and growing its R&D team. MyBacon, MyForest’s best-selling mycelium bacon product, is now available at 32 retailer and foodservice locations across New York and Massachusetts. The news follows MyBacon’s initial debut in New York City with two retail partners in November 2022. The current list of partners includes: A Matter of Health (Upper East Side), Amish Market (East Village), Brooklyn Fare (West Village), Elm Wellness (Greenwich Village), Food For Health (Upper East Side) and Garden Gourmet (The Bronx).  In addition, MyForest announces it is entering …


Kinjabang noodles chef

© Kinjabang Noodles

Kinjabang Noodles: How a Vegan Ramen Brand Became a Retail Success, Selling Out on Amazon

KinjaBang Noodles of Los Angeles states that, since its rather unconventional launch (see below), it has seen rapid growth, selling out on Amazon within hours and reaching the #1 spot in its category, and is now available at 10+ major chain retailers with a retail footprint of 1,500+ locations across the USA. Kinjaz, a “world-renowned” dance crew, choreographers for Justin Bieber and K-Pop Superstars and famous for NBC’s World of Dance and MTV’s America’s Best Dance Crew, launched the ramen brand in a remarkable pivot during lockdown, when Covid forced the group to close down all their dance studios and cancel all tours. Partnering with Jaback Group, a leading business development conglomerate in the CPG space, the group created KinjaBang Noodles, and leveraging a social …


BettaF!sh TU-NAH product

© BettaF!sh

BettaF!sh Launches Ambient TU-NAH Spreads at ROSSMANN’s Online Store

German plant-based tuna BettaF!sh has announced the launch of a new ambient plant-based tuna spread range at the online store of one of Europe’s largest drugstore chains, ROSSMANN, from February 2023. This new listing marks the brand’s second partnership with the retail giant, which has been selling BettaF!sh’s sister brand, OCEANFRUIT, a producer of vegan seaweed snacks, for two years.  “We are immensely proud to be the first to trade BettaF!sh’s new ambient TU-NAH spreads. There’s no question that seaweeds are going to shape our future food system, so it feels all the better to be driving this trend forward together with BettaF!sh,” said Sandra Lorenz, MD of the ROSSMANN brand at Dirk Rossmann GmbH. Online customers can finally taste the TU-NAH!  The TU-NAH spreads are shelf-stable and …


chocolate desserts ProVeg NFH

Image: ProVeg International

Leverage Easter to Plant-Based Chocolate Sales

Depending on where you live, you’re probably starting to notice Easter treats creeping into shops and online stores. Give it another month or so, and chocolate eggs and bunnies will be everywhere, with these items being the most-purchased Easter treats by far.  A new infographic by ProVeg International explores burgeoning Easter chocolate sales alongside the growing demand for plant-based chocolate products. Throughout the infographic, ProVeg discusses how businesses can best capitalise on the opportunity for big plant-based chocolate sales at Easter. Focus on familiarity  A key reason for consumer hesitation when it comes to plant-based products is the perception that they won’t taste as good as animal-based products [1]. Thus, it is important for plant-based brands to produce products that successfully emulate the taste, texture, …


Amazon Fresh

© Amazon

Amazon Fresh Launches Plant-Based Ready Meal Range in the UK

Amazon Prime subscribers in the UK can now order a selection of plant-based ready meals via the grocery delivery service Amazon Fresh. The range includes Thai Red Butternut Squash Curry, Dhal Vegetable Bowl, Tofu Gochujang with Jasmine Rice, and Plant Based Mac & Cheez. According to Amazon, the ready meals are guaranteed to stay fresh for at least two days. Coming in at between £3 and £4, the meals are also a fairly affordable choice, with free delivery offered on orders over £40. However, Amazon Fresh is only available in some postcodes. An ethical option? In the US, Amazon Fresh launched its own plant-based brand last year, featuring products such as Italian meatballs, chick’n nuggets, meatless patties, sausages, and almond milk. At around the same …


Vegan milk chocolate

©Moon Magic

Moon Magic Launches ‘World’s First’ Line of Low-Calorie, Low-Sugar Vegan Milk Chocolate

Moon Magic, a new dairy-free chocolate brand, is officially launching its line of better-for-you chocolates that aim to disrupt the global chocolate market by transforming the treat into a healthy snack.  Described as the ‘world’s first’ all-vegan, low-calorie and low-sugar milk chocolate, Moon Magic’s products are made from a blend of oat milk and almond milk.  Each of the brand’s bars contains 117 calories and 2g of total sugars, which come from naturally occurring sugars in its oat milk. Unlike the majority of retail chocolate bars, Moon Magic says it uses simple ingredients with no preservatives or artificial additives.  The brand’s flavors include: Cosmic Crunch – With crunchy crisped puffed rice  Tropic in Coconut – Coconut chocolate bar with almond pieces, shredded coconut and crispy …


Talia Vegan Margherita Pizza

©Talia di Napoli

Frozen Pizza Favorite Talia di Napoli Debuts First-Ever Vegan Margherita Pizza

Frozen pizza brand Talia di Napoli, which ships authentic handmade pizzas directly from Naples, announces the launch of its first-ever certified vegan pizza: The Vegan Margherita.  Handcrafted by trained master pizza-makers in Naples, the Vegan Margherita is described as a gourmet pizza experience that tastes just like classic Neopolitan pies.  Famous for shipping authentic, made-in-Italy pizzas straight to US customers’ doors, Talia says the Vegan Margherita features a handmade sourdough crust topped with a signature pomodoro sauce and fresh basil. The pizzas are then topped with plant-based mozzarella sourced from Italy, created from a blend of cashews and almonds.  According to the brand, vegans and non-vegans alike will be impressed by the Margherita’s flavor and texture, and this option allows even more people to indulge …


Daring Teriyaki Vegan Chicken

© Daring Foods

Daring Unveils Teriyaki Pieces as Latest Addition to Plant-Based Chicken Line

Plant-based chicken brand Daring announces the debut of its newest flavor – Daring Teriyaki Plant-Chicken Pieces. Described as a sweet and savory addition to the brand’s lineup, Daring Teriyaki is now available at select US retailer locations, including Albertsons, Vons, Pavilions, Safeway, Jewel Osco, Shaws, Acme, Carrs and Tom Thumb. Featuring the classic Asian-inspired marinade, Daring says its new Teriyaki pieces bring rich notes of garlic and ginger to any dish that calls for teriyaki chicken. The pieces can be enjoyed on their own or added to salads, bowls and wraps. In addition to being non-GMO and gluten-free, Daring Teriyaki also contains 13 grams of protein and 5 grams of fiber per serving.  The product joins the brand’s other offerings, including Original Plant Chicken Pieces, …