Else Nutrition Super Cereal for Babies

©Else Nutrition

Else Nutrition’s Super Cereal for Babies Receives First US Clean Label Certification

Else Nutrition, which develops plant-based nutrition for babies and toddlers, announces the launch of its first cereal product, Super Cereal for babies. Made to provide a sustainable, dairy-free alternative to conventional baby cereals, Super Cereal was certified heavy-metal safe by the Clean Label Project Purity Award.  Super Cereal is designed for babies six months and older and offers a nutritionally complete product that is organic, plant-based, and free from gluten and soy. Made from whole ingredients like buckwheat and almonds, it also provides 20+ essential vitamins, iron, quality proteins, fats and carbs with low sugar content. Else says the cereal is available in four flavors that can be easily prepared by mixing with warm liquids (breast milk, formula or water.)  First to be certified According …


PlantX Market Storefront

©PlantX Market

PlantX Expanding Pop-Up Initiative With More Brands at Venice Beach, CA Store

PlantX, a plant-based e-commerce platform, is expanding its Pop-up Initiative to feature more brands at the company’s brick-and-mortar store in Venice Beach, CA. Inspired by previous pop-up success, the initiative aims to support innovative plant-based products by offering its Venice Beach space to promote selected brands.  As part of the initiative, both new and established brands will operate a custom pop-up installation inside the store, allowing companies to test-run products in a retail environment while growing brand awareness through interactive events, like pizza nights. To promote diversity and inclusion, PlantX is using a three-month rotational system to maximize the number of brands that can participate in the event. “To our knowledge, the PlantX vegan pop-up concept is the first of its kind – so far, …


Daily Harvest Plant Protein Crumbles

©Daily Harvest

Daily Harvest Adds First Plant Protein Product “Crumbles” to Its Meal Delivery

Daily Harvest, a plant-based meal delivery service, announces the debut of Crumbles, the brand’s versatile new plant protein ingredient. Now available through Daily Harvest’s website, each unit includes three servings and sells for $9.79. Made from whole ingredients like lentils, nuts, vegetables and seeds, Crumbles contain 13 grams of protein per serving and are free gums, fillers, hydrogenated oils, GMOs, or any artificial additives.  Available in Walnut + Thyme and French Lentil + Leek varieties, Crumbles was created by Daily Harvest’s team of chefs and nutritionists. Both flavors feature a savory, herbaceous taste and can be sauteed and added to tacos, pasta sauce, flatbreads or a wide range of recipes.  The products are easy to prepare and ready within minutes, offering a simple way to …


Hey Humans Personal Care Products

©Hey Humans

Jada Pinkett Smith’s “Hey Humans” Eco-Conscious Personal Care Line Debuts at Walgreens

Hey Humans, a 99% plastic-free personal care brand co-created by Jada Pinkett Smith, is expanding to 6,000 US Walgreens stores and will also ship nationwide on walgreens.com. Hey Humans sells a curated line of natural body washes, deodorants, and toothpaste made without parabens, phthalates or silicones.  Retailing between $6.99 for deodorant and $7.99 for body wash, the vegan and cruelty-free brand says entering Walgreens is an important part of the company’s vision to make clean-label personal care affordable for everyone. All of Hey Humans’ packaging is designed with easily recyclable materials, such as infinitely recyclable aluminum and FSC paper, that minimize the use of plastic. Its aluminum-free deodorant and body washes contain upcycled ingredients and are scented with oil blends such as Cedarwood Sage, Rosewater …


Sacred Serve Tiger Nut Gelato

©Sacred Serve

Sacred Serve’s Superfood Vegan Gelato Comes in First 100% Recyclable Ice Cream Cartons

Sacred Serve, a Chicago-based non-dairy gelato brand, is an independent company singlehandedly changing the definition of healthy and sustainable ice cream. Founded in 2017 by Kailey Donewald, Sacred Serve specializes in organic, superfood vegan gelato that comes in the world’s first zero-plastic, 100% biodegradable ice cream cartons. Its products can be found at a growing number of US retailers, including Whole Foods Market, and can also be shipped online.  Handcrafted, healing ingredients On a mission to bring “function intro frozen indulgence”, Sacred Serve crafts its gelato from young Thai coconut meat – a high-fiber ingredient that provides a rich and creamy texture without the need for gums or stabilizers. Thai coconuts are also an excellent source of electrolytes, MCT’s and other potent minerals and nutrients. …


Vurger Cheese sauce

©The Vurger

The Vurger Launches Cheezy Vegan Sauce Into 635 Co-Op Stores

The Vurger Co., the UK based plant-based QSR chain which recently announced the opening of its newest location in Manchester, today reveals a national retail deal for its Cheezy Vegan Sauce which is launching into 635 Co-op stores nationwide from this week. The Vurger says it is “on a mission to revolutionise fast-food through the power of plants”, serving dishes and products sourced only from 100% plant-based & ethically sourced products. Having launched in London and expanded into Brighton, the new Manchester location will serve as the chain’s first northern restaurant as well as its biggest location yet. The brand’s range of vegan sauces and mayos first launched in 2020 as a business pivot during the first phase of the pandemic, and are now successful …


Doner_Spiced_Beef_Style_Squeaky Bean

Spiced beef Doner ©Squeaky Bean

Squeaky Bean’s New Product Rollout Includes Vegan Pepperoni, Chorizo, Beef & Chicken Kebabs

UK brand Squeaky Bean, perhaps most known for its hugely popular plant-based pastrami, announces the launch of NEW ready-to-eat Spicy Pepperoni Style Slices to its wide portfolio. The 100% plant-based vegan range, including Chicken Style Pieces, Chargrilled Mini Fillets and Sandwich Slices such as the famous NYC Deli Pastrami, is now available in Tesco, Morrison’s, Sainsbury’s, Waitrose, Ocado and Asda. Last month, the brand sealed an agreement with Yo! Sushi which saw the addition of its vegan mock duck onto menus with three vegan dishes: Hoisin Duck Roll, Hot Topped Duck Maki and Mighty Duck Fries.​​ Multi product retail rollout The launch of Pepperoni Style Slices this Wednesday 27th April closely follows the launch of Squeaky Bean Doner Spiced Beef Style and Shawarma Chicken Style …


Malibu Mylk Pink Smoothie

©Malibu Mylk

Malibu Mylk Creates Flax Mylk – World’s First High-Fiber Milk Made From Whole Flaxseeds

Malibu Mylk, a California-based non-dairy beverage brand, introduces Flax Mylk, the first-ever milk produced from whole, organic flaxseeds. Available in 700 US grocery stores, Flax Mylk’s shelf-stable products are also sold online through Thrive Market and malibumylk.com. While established brands like Good Karma already offer flax-derived milk alternatives, Malibu says its products are the first to preserve the entire flaxseed in the end product without straining. Rich in fiber, flax is a 4,000-year-old superfood that is a top source of vegan omega-3 fatty acids. The mighty seed is also believed to contain anti-inflammatory properties, help lower cholesterol, improve heart health and soothe digestive ailments.  Malibu’s Flax Mylk is completely allergen-friendly and made without gums, oils or synthetic vitamins. Instead of refined sugar, the brand’s sweetened …


Planet Based Foods Hemp Burger

©Planet Based Foods

Planet Based Foods Launches its Hemp Based Products on Amazon

Planet Based Foods, producer of clean food products with a focus on hemp, today announces its launch on Amazon. As one of the only companies to use hemp seeds in the production of burgers, sausages and crumbles, Planet-based Foods arrived on the US market just this February and has seen immediate success. During the month of March 2022 alone, the San Diego company debuted its range of hemp-based taquito products at this year’s Expo West, announced a partnership with distribution giant KeHe, and became a publicly listed company, as interest in natural and unique plant foods continues to rise globally. The list of hemp-formulated products now available on the Amazon store includes The Original Burger, Green Chili Southwest Burger, Breakfast Sausage Patty Hot, The Original …


Nuts for Cheese Whole Foods Market

©Nuts for Cheese

Canada’s Nuts for Cheese Reports 50% YOY Growth as US Expansion Continues to Accelerate

Nuts for Cheese, Canada’s leading manufacturer of artisan, organic dairy-free cheese, is rapidly expanding its award-winning product line across US natural channels. Boasting double-digit sales growth, the brand also plans to release its first non-dairy cream cheese in 2022.  Nuts for Cheese sells a range of innovative and versatile cheeses that can be sliced, shredded, spread or melted. Handcrafted with traditional aging techniques, its products are made from organic cashews, coconut oil and sunflower oil. Popular varieties include:  Un-Brie-Lievable (Coconut and cashew blend) Black Garlic / Smoky Gouda (Both feature vibrant, hand-painted rinds) “Super Blue” (Marbled with spirulina)  Chipotle Cheddar (A bit spicy, infused with chipotle adobo sauce)  “Exciting” launches coming The company reports it has seen 50% year-over-year sales growth as it increases distribution …


Gerber Plant-tastic Plant-Protein Baby Food


Gerber Launches Plant-Tastic – Its First Line of Organic, Plant Protein Toddler Foods

Gerber, a leader in infant and early childhood nutrition, announces the debut of Plant-tastic – the brand’s first full range of organic plant-based toddler foods. Created to offer a richer source of plant protein, the Plant-tastic line features pouches, snacks and meals made with nutrient-dense beans, whole grains and veggies. The products can be purchased online through Amazon, Walmart and other retailers.  According to Gerber, a new generation of parents is seeking to incorporate more plant-based foods into their diet, with research by FMI showing 81% of households with children are now including plant-based protein in their meals. In addition, the latest US Dietary Guidelines now recommend legumes as part of a healthy diet for children 2 and under. Plant-tastic can help parents follow these …


Ikea is launching new vegan meatballs in the UK


50% of IKEA Singapore’s Main Meals to Be Plant-Based by 2025

Half of IKEA Singapore’s main meals will be plant-based within three years, the company has revealed. Customers at IKEA restaurants in the country will soon be able to choose from a new, larger range of affordable meat-free options. 100% renewable and recycled by 2030 Among the first to launch will be vegan gyozas on May 15-20. The increase in plant-based launches is part of IKEA’s drive for increased sustainability, which has also seen the Swedish furniture chain increase its use of eco-friendly materials. By 2030, IKEA says its products will use only renewable and recycled materials, claiming it has already achieved this with 73% of items. The company also plans to launch a showroom for second-hand products, and a rewards program for customers who choose …


Wicked Kitchen Ice Cream

©Wicked Kitchen

Wicked Kitchen Launches First-to-Market Lupin-Based Ice Cream in 2,000+ Kroger Stores

Wicked Kitchen, a 100% plant-based and flavor-forward global food brand, announces its new chef-crafted ice creams, sticks and cones are now available in 2,200 Kroger and Kroger-owned grocery stores including Ralphs, Fry’s, King Sooper and Fred Meyer. “Extraordinary creaminess” Wicked states the new ice cream, which is made from a unique base of lupin beans, represents the first such product to launch on the US market. Thanks to a proprietary blend of ingredients, Wicked’s ice creams offer exceptional creaminess, mouthfeel and flavor compared to other non-dairy ice cream brands, the company asserts.  The products debuting in Kroger and Kroger-branded stores include:  Ice cream pints in four flavors – Vanilla, Chocolate, Mint Chocolate Chip, and Cookie Dough. Chocolate & Almond Sticks – Sweet vanilla plant-based ice …


Very Good Butchers Burger

© The Very Good Food Company

After Terminating CEO, The Very Good Food Company Embarks on New Strategy

The Very Good Food Company, the parent company of Canadian plant-based meat producer The Very Good Butchers, (NASDAQ: VGFC)  is undertaking a new profit strategy following the departures of CEO Mitchell Scott and co-founder James Davison.  In a statement, the company announced Scott was terminated while Davison resigned as Chief Research and Development Officer. The shakeup comes as Very Good faces considerable difficulty in turning a profit – the company has been unable to achieve profitability since its inception in 2016.  On April 1 the company showed a dramatic loss of CAD54.6M (US$43.6M) in fiscal year 2021. The price of its Canadian shares has also dropped 80% in the past 12 months.  A new way forward In an effort to correct course, Very Good now …


alt meats

Image courtesy of ProVeg International

Give up Animal-Based Shelf Space for Plant-Based Alternatives to Improve Your Bottom Line

A new report has highlighted why it is in retailers’ best interests to sell more plant-based products and how alt meats can drive turnover and profit. In partnership with vegconomist, food awareness organization ProVeg International has revealed how retailers can improve their bottom line through plant-based profits.  Revealing that 86% of plant-based consumers are flexitarians and that demand for plant-based alternatives has doubled in the last two years, the new ProVeg report shows how plant-based can be more profitable for retailers than animal-based, while also boosting sustainability and net-zero targets. Retailers can see increased overall profits of up to 37% by following the strategy outlined.  Leading retailers are moving away from the conventional segmentation of animal-based and plant-based products and are embracing consumer demand for …