UK: Waitrose Lists its First Ever Vegan Marshmallow
Free From Fellows has secured a listing in Waitrose for their vegan marshmallows. Both the vanilla and strawberry vegan marshmallows are launching at the beginning of March in 150 Waitrose stores, marking the first time the high-end UK supermarket has listed a vegan-friendly marshmallow product. As well as being gelatine free, the marshmallows are also free from the top 14 allergens making them suitable for all consumers regardless of diet or food sensitivies. Lisa Gawthorne, Director Bravura Foods which owns Free From Fellows, comments “We are so pleased that Waitrose consumers will be able to get their hands on the first gelatine free, totally vegan and allergy-friendly marshmallow in Waitrose”. Karl Morris, Director Bravura Foods adds “We have an exciting year of marketing and NPD …