©Bravura Foods

UK: Waitrose Lists its First Ever Vegan Marshmallow

Free From Fellows has secured a listing in Waitrose for their vegan marshmallows. Both the vanilla and strawberry vegan marshmallows are launching at the beginning of March in 150 Waitrose stores, marking the first time the high-end UK supermarket has listed a vegan-friendly marshmallow product. As well as being gelatine free, the marshmallows are also free from the top 14 allergens making them suitable for all consumers regardless of diet or food sensitivies. Lisa Gawthorne, Director Bravura Foods which owns Free From Fellows, comments “We are so pleased that Waitrose consumers will be able to get their hands on the first gelatine free, totally vegan and allergy-friendly marshmallow in Waitrose”. Karl Morris, Director Bravura Foods adds “We have an exciting year of marketing and NPD …


TMRW Foods Plant-Based Sausage

©TMRW Foods

TMRW Foods to Launch in 100’s of Canadian Walmart and Loblaws Stores

Plant-based company TMRW Foods announces the company will soon debut in Walmart and Loblaws, two of Canada’s largest retail grocery chains.  The brand’s plant-based meats will arrive in 552 Loblaws and 232 Walmart locations beginning in March and April 2022, respectively. The brand says the launch will help it gain over 1,900  incremental distribution points, and create a total retail footprint of more than 1,000 Canadian stores. Based in British Columbia, TMRW sells a full range of non-GMO, soy-free plant-based meats including burgers, sausages, grounds and protein shreds.  Through the partnership, Walmart will carry the brand’s TMRW Lightly Seasoned Protein Shreds, Buffalo Protein Shreds, and BBQ Protein Shreds. The product lineup at Loblaws will include TMRW Hickory Maple Sausage, Bratwurst Sausage, and Protein Shreds.  TMRW’s …


Tiny Beginnings Plant-Based Baby Food

©Tiny Organics

Tiny Organics Launches First Line of Plant-Based Finger Foods

Tiny Organics, an early childhood nutrition company, announces the launch of plant-based finger foods designed to make children more adventurous eaters. The Tiny Beginnings line is the first non-puree baby food created for baby-led weaning (BLW), which encourages young children to feed themselves at their own pace.  The new line features six vegetable-forward meal options with various textures and easy-to-grasp sizes for babies 4 to 8 months old. Tiny’s meals are fully organic, with no added sugar or salt, and created to meet early childhood nutrition requirements. Research indicates babies are most receptive to new food flavors between the ages of 4 and 7 months old, giving parents a valuable window to expand their child’s palate and preference for healthy foods.  More feeding independence Tiny …


Splendid Spoon meal delivery products

©Splendid Spoon

Splendid Spoon Vegan Meal Delivery Brand Raises $12M

Splendid Spoon – the female-led plant-based meal delivery brand – has completed a $12 million Series B funding round. The US brand will use the investment to further its mission of simplifying healthy eating with home-delivered vegan meals.  Founded by Nicole Centeno – a trained chef and former research biologist – in 2013, Splendid Spoon operates a direct-to-consumer subscription-based model and is now available in every state in the Continental US, having doubled its growth rate since 2020 with over 20,000 subscribers to date.  Motivated by the challenges that being pregnant and working full-time had on her ability to live a healthy lifestyle, Centeno developed her line of vegan and organic products, selling them at farmers markets and pop-ups in Brooklyn, before eventually rolling out …


The Vegan Kind

© The Vegan Kind

The Vegan Kind Rolls Out Big Plans for 2022 

The Vegan Kind reveals impressive growth markers and goals for the year ahead Following its recent collaboration with BrewDog, the UK’s biggest plant-based retailer The Vegan Kind shows no signs of stopping its unstoppable rise over 2022. vegconomist takes a look at what the online vegan supermarket and subscription box service has in store.  2021 Success The Vegan Kind listed 1,591 new plant-based products over the previous year, dispatching over 250,000 parcels and shipping over 3,100,000 vegan products. The company also completed a rebrand, aiming to “welcome a whole new audience”, as well as planting 71,935 trees via Ecologi, which equals 535 tonnes of carbon removal. A Series A fundraising was also competed of £3.5 million, the largest ever in UK vegan retail.  Business initiatives …


aldi uk's plant-based sales soar

© Aldi

Aldi UK’s Plant-Based Sales Rise by 500% in Veganuary

Aldi UK’s plant-based sales soared by 500% last month compared to January 2021, the supermarket has reported. The increase has been attributed to the growing number of people signing up for Veganuary. Aldi launched a huge range of new vegan products to coincide with this year’s campaign, including plant-based cheese, ice cream, bacon, ready meals, brownies, and more. The increased availability of plant-based products at the supermarket may be another factor contributing to the rise in sales. Taking on major brands With its extensive vegan product launches in the past few years, Aldi UK has been intentionally taking on major plant-based brands. The supermarket’s recently launched dairy-free cheese underprices other supermarkets and brands such as Sheese, while its Ultimate No Beef burgers are 60% cheaper …


Carrefour The Vegetarian Butcher

© Carrefour / The Vegetarian Butcher

Carrefour France Now Offering Plant-Based Meat at Traditional Butcher Counters

As a major first in France, Carrefour – the eighth-largest retailer in the world – has begun offering products from The Vegetarian Butcher, a Dutch brand owned by Unilever, in its traditional butcher’s shop. “Bringing these two types of products together simplifies the shopping experience for our customers who want to go vegan. The second big first is that Carrefour is the first major retailer to market these delicious products that have already won over Burger King,” Carrefour said on its various social networks. After the launch and extension of its Carrefour Veggie brand and the exclusive nationwide marketing of La Vie vegan products, Carrefour continues to see the potential of plant-based products in the European market. This vegan corner in the traditional butcher’s department …


LikeMeat Chick'n/ Chicken Wings


LikeMeat’s Like Chick’n Wings Launch in Over 3,600 US Walmart Stores

Germany’s LikeMeat announces its plant-based Like Chick’n Wings are now available at US Walmart locations nationwide. Acquired by the LIVEKINDLY Collective, the brand debuts its wings at the world’s largest retailer just ahead of the Superbowl – the primetime football event where Americans traditionally consume massive quantities of party food and chicken wings.  LikeMeat’s vegan Chick’n Wings feature a crispy coating and boneless, meaty texture that offer the same satisfaction as conventional wings, the company says. Sold in one-pound Family Packs in Walmart’s freezer aisle, the gluten-free and non-GMO wings also include a pouch of vegan buffalo sauce for tossing and dipping.  The future of chicken wings Seeking to offer an alternative viewpoint on Superbowl chicken wings consumption, Compassion in World Farming reported last week …


Chicago Town vegan pizza

©Dr Oetker Professional / Chicago Town

Amazon Vegan Product Sales Increase by 61% in the UK

Amazon vegan product sales surge in the UK as interest in plant-based lifestyles reaches an all-time high. Amazon UK has reported that the number of vegan options available on its site has grown by 23% since 2020. Additionally, sales of plant-based products have increased by 61% year on year. Plant milks have seen a particularly large boost in popularity, with Oatly’s Original and Barista flavours coming out on top. On AmazonFresh, the most popular plant-based products are Chicago Town’s stuffed crust pizzas, Itsu Teriyaki Chicken Vegan Gyozas, and Magnum Vegan Almond ice cream. Plant-based product sales have been increasing for some time on Amazon. Last June, the retailer recorded around 44,000 searches for alt-meat products alone, with particular demand for vegan chicken, fish, and burgers. …


Investor reading a vegan newsletter

© Freedomz - stock.adobe.com

The Vegan Society and RangeMe Partner to Help Retailers Discover Vegan Products

The Vegan Society and RangeMe have announced a collaboration to help vegan brands showcase their products to global retail buyers.  The two organizations’ partnership will make it easier for Vegan Trademark holders to enter new market territories, including the US, and introduce their products to brand new stores and customers. RangeMe in turn will gain new exposure from a wealth of diverse labels and businesses. RangeMe is a discovery platform that enables retail buyers to quickly search new products while providing an array of tools and services to help businesses grow their brands.  Created in 1990, The Vegan Society’s Vegan Trademark is the world’s oldest and largest vegan verification program. The Trademark label can currently be found on 58,000 products worldwide including food, drink, cosmetics, …


Future of Cheese range

©Future of Cheese

Future of Cheese Prepares to Launch Ecommerce Retail Store in Q1

Following the successful launch of the Company’s initial line of products in brick-and-mortar locations, the Future of Cheese is launching its own ecommerce store to service consumer demand nationwide and to capitalize on the online grocery delivery market TORONTO–(BUSINESS WIRE)–$OG #HealthyFoodForLess–Organic Garage Ltd. (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1), one of Canada’s leading independent organic grocers, is pleased to announce that its plant-based food company, Future of Cheese Inc. (“Future of Cheese” or the “Company”), is preparing to launch its own ecommerce store within the first quarter of this year, where its complete line of dairy alternative products will be offered for sale across Canada. The Company’s recent plant-based product launches in physical retail locations were met with tremendous demand and positive reviews …


Morrisons launches Plant Revolution

© Morrisons

Morrisons Launches Plant Revolution Brand With 50 New Products for Veganuary

UK supermarket Morrisons launches Plant Revolution, a huge new line of plant-based products. Supermarket chain Morrisons has unveiled an extensive plant-based range for Veganuary. The line already has 50 products, including ready meals, sandwiches, meat alternatives, and desserts. Among these products are No Duck Pancakes, Butternut Penang Curry, No Chicken Shwarma Flatbread, Pumpkin Falafel, and Beefless Wellington. The Plant Revolution range was developed by chefs in response to consumer requests for easier ways to include plant-based foods in their diets. The new products are now available at Morrisons stores nationwide. Plant-based at Morrisons While some UK supermarkets such as Tesco have long offered an extensive vegan range, Morrisons has been slower to cater to plant-based eaters — though the chain’s previous vegan range, V Taste, …


PlantX Xmarket


PlantX Debuts Innovative XMarket Café and Store at Hudson’s Bay Rideau

XMarket store to also open at Hudson’s Bay Yorkdale VANCOUVER, British Columbia & TORONTO–(BUSINESS WIRE)–Hudson’s Bay and PlantX Life Inc. (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) are excited to announce the opening of XMarket Café at the Rideau Hudson’s Bay in Ottawa. The 100% plant-based café features carefully-crafted vegan beverages and plant-based food options with ingredients sourced from Ottawa businesses, including local bakery Marcie’s Café. Additionally, PlantX has opened signature XMarket shops at both Yorkdale and Rideau, offering a curated selection of plant-based products spanning grocery, home, personal care, pets and more. “Having a retail presence in Hudson’s Bay’s locations offers incredible opportunities to exert our plant-based impact and build on our retail efforts. We’re thrilled to have physical spaces within Ottawa and Toronto communities …


Philadelphia Plant Based vegan cream cheese


Philadelphia Plant Based Cream Cheese Hits Shelves Across UK for Veganuary

Iconic cream cheese brand Philadelphia has launched a new plant-based alternative available to buy across the UK in Tesco. The freshly launched Philadelphia Plant Based has been developed over two years, combining oats and almonds for a dairy-free option.  “With over half a million people taking part in this year’s Veganuary, the appetite for plant-based alternatives has never been more apparent” Produced by Mondelēz International, one of the largest food and beverage multinationals in North America, Philadelphia Plant Based will be launched in the brand’s 100% recyclable packaging, to be made with recycled plastic later in 2022. Looking to move away from the controversies of its past, Mondelēz has reportedly set long-term sustainability and well-being targets and has recently acquired Hu – a fast-growing plant-based …


M&S Plant Kitchen vegan VLT BLT sandwich

VLT Sandwich ©M&S

M&S Expands Vegan Range to 175 Plant Kitchen Products

M&S has added a variety of new products to its Plant Kitchen range for Veganuary 2022, as well as launching its own two-month-long Sparking Change National Challenge. The initiative includes free expert tips and resources on exploring plant-based protein and reducing food waste. The famous high street retailer now has 175 products in its plant-based range, with new products in the expanded vegan line including Plant Kitchen Lasagne, Tikka Masala, Vegan Fish Fingers, No Lamb Shawarma, VLT Sandwich, Wood-fired Hot & Spicy Pizza, Chocolate Cake Jar, and many more.  In January, M&S will be providing Sparking Change National Challenge ideas through Sparks – its loyalty reward scheme – around the best ways to incorporate more protein from plants into customers’ diets. With simple swaps and …