hello plant foods' vegan foie gras served on a wooden board

© Hello Plant Foods

Vegan Foie Gras Hello Fuah! Sells Out Within 12 Hours After Spanish Launch

At the beginning of December, the Spanish plant-based meat producer Hello Plant Foods launched Hello Fuah!, a “hyper-realistic” vegan foie gras alternative across Spain. The company’s launch strategy for the holiday season consisted of 5,000 units distributed in supermarkets and specialty vegan stores. But only after 12 hours all the SKUs were sold, said Hello Plant Foods’ founder, Javier Fernández, to El Mundo. The success of the100% plant-based pâté exceeded the startup’s expectations as orders kept coming, causing the company to multiply its production sixfold. “The plan was to put 5,000 units in Alcampo hypermarkets and vegan stores, but after the great reception and the number of requests for pre-reservations, we have had to launch some 30,000 units,” said Fernández. 500 selling points Hello Plant Foods’ R&D department …




VFC Launches New Spicy Tenders and Fillets, Announces Ocado Listing

Vegan fried chick*n brand VFC has kickstarted 2023 with the launch of Spicy Tenders and Fillets, into Asda, the UK’s 4th biggest supermarket, a month after the Fillets rolled out into Sainsbury’s. Concurrently, the food activists announce a new listing with Ocado where consumers can now purchase VFC Fillets, Tenders and Popcorn Chick*n. Back by consumer demand The new spicy products feature VFC’s soy and wheat-based fried chicken alternative wrapped in a spicy and crispy cornflake coating. The fillets were previously on sale for a short time last year and have now been relaunched in response to requests from customers. Both products are now available at Asda stores across the UK. The news comes just two months after VFC updated its recipe to a new …


Violife Vegan Cheese Caribbean

©The Price Club Supermarket

Upfield and Vemco Launch Violife Dairy-Free Products in Trinidad and Tobago

Dairy-free giant Upfield announces it has partnered with Vemco, the leading distributor of consumer packaged goods in the Caribbean, to bring Violife plant-based products to the Trinidad and Tobago market.  According to Shelly Ann Simon, divisional manager of Vemco, Violife’s range of cheeses and spreads launched in the country’s supermarkets in July, including Price Club Supermarket, and the company highly “underestimated” the demand.  “The reason why we had the launch this month is because we sold out our products quickly,” Simon told the Trinidad Express.  “We underestimated the response from retailers and consumers. Therefore, we had to wait for more products to come in. The feedback has been fantastic from vegans and non-vegans, who have tried it.” Simon adds the partnership came about when Unilever …


Vegan Lasagna

©Sunday Supper

Sunday Supper: On a Mission to Redefine Frozen Food with Premium Plant-Based Lasagna

While plant-based frozen foods continue to expand in number and diversity, few have entered the segment of premium, family-size entrees, and even fewer offer plant-based versions of popular Italian favorites, like lasagna.  Now, food startup Sunday Supper is working to change that by launching a gourmet line of authentic, ready-to-eat vegan Italian entrees, starting with its flagship frozen lasagnas.  Co-founded in 2021 by Richard Klein and Maleeda Wagner, Sunday Supper states it is on a mission to redefine the $38B frozen food category by providing healthy plant-based options that don’t compromise on taste or quality.  Chef made To create its first products, Three Cheese and Italian Sausage Lasagna, the company worked with award-winning Italian chef Celestino Drago, who added his culinary skill and family traditions …


Plant-based Pepita Egg

©Spero Foods

Spero Foods Launches Pourable Pepita Egg into US Sprouts Markets

Plant-based dairy brand Spero announces it is launching The Pepita Egg egg alternative into Sprouts Farmers Markets across the US. Made with just seven ingredients, The Pepita Egg is described as the “first and only” clean-label, pourable egg alternative.  Sold as a bottled, liquid product, Pepita Egg’s star ingredient is pepitas, or pumpkin seeds, which offer a good source of plant-based zinc, iron, and magnesium, and contain a similar amount of protein per serving as chicken eggs. Pepita Egg can be used for scrambles, omelets or baking, and unlike traditional eggs, is allergy-friendly and free from cholesterol.  Fewer ingredients According to the brand, most plant-based eggs on the market contain an average of 13-30 different ingredients, including lecithins, pyrophosphates, citrates, sugars, synthetic vitamins and transglutaminase. Pepita …


Perfect Day Cowabunga Milk

©Perfect Day

Nestle Trials ‘Cowabunga’ Animal-Free Beverages Made with Perfect Day Whey

Alt-dairy startup Perfect Day announces that Nestle has begun testing its first animal-free milk product, Cowabunga, in select Safeway stores in San Francisco. Made with Perfect Day’s fermented whey protein, Cowabunga Animal-Free Dairy Beverages is the first product collaboration between the two companies.  Available in Original and Chocolate flavors, each 15 oz serving of Cowabunga contains 14 grams of fat and 250 calories, and is fortified with calcium and Vitamin D. Along with Perfect Day’s animal-free whey protein, the drinks contain oat concentrate and high oleic sunflower oil.  Cowbunga, which appears to be a chilled product, is currently being trialed at six Safeway stores in the San Francisco Bay Area.  Latest liquid milk Perfect Day and Nestle first revealed a joint collaboration in September, when …


eatplanted pulled pork sandwich

Pulled BBQ © Eatplanted

EatPlanted Products to Be Stocked in Butchery Section of Morrisons

Eatplanted, operating as Planted in mainland Europe, announces it has secured its first major listing with a national retailer. Three Eatplanted products will roll out on 26th December and will be stocked in the butchery section of Morrisons, the fifth largest supermarket chain in the UK. Founded in 2019, the Zurich-based company is a foodtech spin-off from the Swiss Technical Institute of Technology and claims to be Europe’s leading plant-based meat brand. The foodtech describes itself as a “science driven team hungry for change and working hard to revolutionise the food chain in Eatplanted’s factory and science labs in Switzerland”. Among its international awards, Eatplanted ranked first at the TOP 100 Swiss Start-up Awards in 2021.  The products launching into Morrisons under a two for …


Mylo Mushroom Leather

©Tsuchiya Kaban

Tsuchiya Kaban Becomes First Japanese Brand to Debut Bolt Threads’ Mylo Mushroom Leather

Biotech startup Bolt Threads, which makes the mycelium-based leather known as Mylo, announces a new partnership with Japanese artisan leather brands Tsuchiya Kaban and Objcts.io.  Through the partnership, Tsuchiya and Objcts are launching three new products crafted with Mylo – including a Wallet Bag,  iPhone Case, and L Zip Purse. Alt-leather goods Available in limited quantities from Dec. 15th – Dec. 31st, the new lineup includes:  Wallet Bag – The back side and shoulder straps are made of “Tough Guard” synthetic leather, while the interior and exterior pockets are crafted with Mylo. According to Objcts, this bag is an animal-free product that functions as a smartphone pouch and wallet.  iPhone cases – Made of 50% recycled plastic material, including Mylo material on the back. Features …


Beyond Meat launches at Metro China

© Beyond Meat

Beyond Meat Expands to 100 METRO China Locations in 60+ Cities

Beyond Meat has rolled out its plant-based burgers and pork patties at all 100 METRO China stores, spread across more than 60 cities. METRO China is one of the country’s largest international wholesalers, and the launch marks the first time that Beyond’s pork patties have been available for retail. METRO members will be able to enjoy value packs of the two products at special members-only prices — RMB 62.9 ($9.05) for six Beyond Burgers and RMB 29.9 ($4.30) for eight pork patties. In 2020, the Beyond Burger was offered at three METRO China locations in Shanghai for a limited time. The new collaboration will see Beyond products available in Hangzhou, Xiamen, Shenzhen, Chengdu, Nanjing, and many more cities. “Narrowing the price gap between plant-based and …


Barvecue Vegan BBQ


Barvecue Expands Wood-Smoked Plant-Based Meats for Food Service on Webstaurant

Plant-based BBQ brand Barvecue announces it is expanding its food service presence by launching on WebstaurantStore.  Known as the largest online restaurant supply store servicing both professionals and individuals, Webstaurant customers will now be able to order Barvecue’s Naked BVQ, Pulled BVQ and Carnitas in 4lb frozen food service packs.  According to Barvecue, its food service products are authentically wood-smoked and seasoned for various applications. Naked BVQ is a lightly seasoned, versatile plant-based meat that allows chefs to customize any dish that typically uses pulled pork or chicken. Pulled BVQ and Barvecue Carnitas offer two convenient heat-and-serve options for busy food service operations. Pulled BVQ features original BVQ seasoning that just needs a restaurant’s signature sauce for a classic BBQ sandwich, while Barvecue Carnitas are …


Onlyeg sunny side up on a plate, Float Foods

© Float Foods

Float Foods’ Plant-Based Egg to Arrive in Hong Kong Via DayDayCook’s Meal Kits

Singapore’s Float Foods has announced a distribution agreement that will include its plant-based egg, OnlyEg, in the ready-to-cook meal kits that DayDayCook, a Chinese online meal delivery service, sells across China. This new partnership will see Float Foods’ OnlyEg integrated into DayDayCook’s Ready-to-Cook Meal Kits, which will be distributed in Hong Kong through an omnichannel sales strategy, including e-commerce and B2B segments, explains the plant-based eggs brand. Uniquely positioned partnership  DayDayCook is a DTC company that focuses on innovative and healthy meal solutions providing customers with meal kits containing fresh ingredients and recipes for dishes that can be cooked in under 15 minutes. The online meal delivery service offers ready-to-heat (RTH), ready-to-cook (RTC), and plant-based food products through its omnichannel sales network. Vinita Choolani, CEO of …


plant-based chicken brand TiNDLE

© TiNDLE/Next Gen Foods

Plant-Based Chicken Brand TiNDLE Gains First UK Retail Listing at Morrisons

Plant-based chicken brand TiNDLE, owned by Singaporean company Next Gen Foods, is preparing for its first UK retail launch at supermarket chain Morrisons. Three TiNDLE products — Wings, Burgers, and Nuggets — will be available for a limited period from December 26 to January 24, targeting consumers taking part in Veganuary. The brand says it is still in talks with Morrisons and hopes to make the products available on a more permanent basis. The chicken alternatives have been developed by chefs and are made primarily from soy and wheat, featuring a short list of simple ingredients. They are said to have the same taste and texture as conventional chicken with a fraction of the environmental impact. TiNDLE in the UK TiNDLE first arrived in the …


Strong Roots Entrees

© Strong Roots

Strong Roots Debuts ‘Good Made Easy’ Frozen Line with 14 Plant-Based Entrees

Plant-based frozen foods brand Strong Roots announces it is launching ‘Good Made Easy’ – its first line of single serve frozen entrees. Coming to US Whole Foods in 2023, the new range boasts 14 innovative meal options.  According to Strong Roots, the ‘Good Made Easy’ range is only made from whole plant, clean label ingredients. Each meal is portioned for individual eating and the entrées can be conveniently prepared in under 5 minutes. Nutritionally, the meals, which contain less than 450 calories each, are low in saturated fat, sugar and sodium and provide up to 24 grams of protein. Most also provide a good source of fiber. The flavors include: Thai Green Veg Curry Greek Orzo Pasta Bake Veggie Masala Chickpea And Red Lentil Saag  …



© Onami Foods

Onami Foods’ Vegan Fish & Chips Products Roll Out Into Carrefour Paris

Onami Foods, a French startup founded in May 2021 offering algae and plant-based products, has announced its launch in Carrefour hypermarkets in the Paris region. “Onami is taking to the sea! We are pleased to announce our deployment in Carrefour Île-de-France hypermarkets. To mark the occasion, we are organising a number of events and tastings to help you (re)discover our products,” said Onami Foods on the launch. The first range of Onami Foods products consists of fish & chips alternatives in four formats: KissKiss Nuggets, Crispy Tender, the Mini Hug filet, and the Filet XOXO. Riding the wave of plant proteins The startup was founded by Charles Fouquet, CEO, and Benjamin Devos, COO, two friends since school who met again in 2019 after an international …


Tender/ True Plant-Based Dog Treats

©Tender & True

Tender & True Debuts Its First Line of Plant-Based, Upcycled Dog Treats

Pet food brand Tender & True announces the launch of its first plant-based dog treats. Made with upcycled ingredients, the new PB+ line includes three formulas featuring whole fruits and vegetables, reports Pet Food Processing. According to Tender & True, the PB+ name plays on the inclusion of 100% plant-based ingredients and natural peanut butter flavors. The new range is low in fat and calories and includes: PB+ Banana Recipe – sweet potato, flaxseed and banana PB+ Berries Recipe – sweet potato, blueberries, cranberries, flaxseed and rolled oats. –  PB+ Honey Recipe – sweet potato, apples, dried honey and rolled oats. Tender & True says the products are nut free, while still including a natural peanut butter flavoring. All three recipes also include pea protein, apple …