©Strive Nutrition

Strive Nutrition Partners With Perfect Day For FREEMILK Alt Dairy With Animal-Free Whey Protein

Strive Nutrition Corp. is partnering with alt-dairy leader Perfect Day to release a new line of milk alternatives enriched with animal-free whey protein. Launching online in July, the lineup will feature the flagship product FREEMILK Whole as well as Oat+Protein and Almond+Protein, which promise to deliver the rich taste of dairy milk with more protein and nutritional benefits.  Strive’s lead product is FREEMILK Whole, which foams, whips, blends, and cooks …



Image source: abillion.com ©Mercadona

Spanish Supermarket Mercadona Continues Vegan Expansion with Plant-Based Chicken Bites

Spanish supermarket chain Mercadona is continuing to increase its own-brand vegan offerings with the launch of its plant-based marinated chicken bites. Similar in style to fellow Spanish brand Heura’s alt meat products, the vegan chicken bites are part of Mercadona’s own Hacendado brand and are available now.  Containing hardly any fat or carbohydrates, but rich in vegan protein, the new product is clean label with only six ingredients: water, soya …


OZO Plant-Based Bacon Launch


JBS Brand Planterra Launches “Cutting-Edge” OZO Plant-Based Bacon Across USA

Planterra Foods, a Colorado-based food brand owned by meat processor JBS, announces the retail launch of OZO True Bite™ Plant-Based Bacon in Sprouts Farmers Markets nationwide. Made with proprietary technology, Planterra says the new bacon is a first-of-its-kind product that offers consumers the authentic look, aroma and sizzle of traditional pork bacon.  With “cutting-edge” True Bite technology, the brand claims to have created the first sizzling, crispy plant-based bacon that …


La Fauxmagerie Camemvert

Camemvert © La Fauxmagerie

UK’s First Vegan Cheesemonger La Fauxmagerie Seals National Waitrose Deal

La Fauxmagerie, which describes itself as the UK’s first vegan cheesemonger, announces it is to launch its artisan plant-based cheeses into Waitrose, marking the company’s first national supermarket distribution deal. The vast range of 100% vegan cheeses, which includes Shoreditch Smoked, Truffle Camemvert (pictured), Betta Feta, and Brixton Blue, are currently sold online and at 20 Waitrose stores and are now set to launch nationwide. The Cheese Cellar In addition …




Hummii Launches POINTS! Dairy-Free Chocolate Candies in Select Retailers

Snack brand Hummii announces its latest snack innovation, POINTS! rainbow chocolate candies are now available at select retailers in Southern California, and will launch online in a limited-time “drop” in August. M&M’s but better Made with natural coloring, POINTS! resemble classic rainbow candies but with no artificial additives or sugars. The product is dairy-free, made with just 1 gram of natural sugar and 90 calories per serving. POINTS! also contain …


Unreal Deli Trio

©Unreal Deli

Mrs. Goldfarb’s Unreal Deli Launches into Costco with New Bulk Packs

Mrs. Goldfarb’s Unreal Deli announces its plant-based deli slices are now available in 40 Costco locations across Southern California and Hawaii. For the launch, the brand has created an exclusive combo pack featuring all three of its signature meats, and will host in-store product sampling in June.  The new 1 ½ lb combo packs include 8 oz each of Unreal Deli’s Steak Slices, Corn’d Beef, and Roasted Turk’y slices, allowing …


Very Good Butchers BBQ Vegan Ribs


The Very Good Food Company Grows Retail Distribution with Loblaws and Launches New BBQ Ribs

The Very Good Food Company (NASDAQ:VGFC) announces it has entered a distribution agreement with Canadian retailer Loblaw Companies. Through the expansion, the brand’s plant-based foods can now be found in 2,000 stores throughout North America, with an additional expansion planned for Summer 2022.  150% stock increase Select locations of Loblaws and Real Canadian Superstores will now carry  Very Good’s Select line of soy-and gluten-free Cajun Steak, Bratwurst Sausage, and Meatballs, …


Mooless Whey Protein


Natreve’s MOOLESS Animal-Free Whey Protein Enters Retail at 600+ Vitamin Shoppe Stores

Natreve, a nutrition and wellness brand, announces its highly anticipated MOOLESS animal-free whey protein is now available in over 690 Vitamin Shoppe stores across the US. The news marks the official retail launch for MOOLESS, a protein powder made with Perfect Day’s precision fermented whey. The product is also available through Natreve’s website and will expand to more retailers in the coming months.  Containing 20 grams of protein, 4.6 grams …


Lidl ProVeg

Image courtesy of ProVeg International

How Lidl Became a “One-Stop-Shop” for Mainstream Consumers Buying Plant-Based 

This article is part of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International has recently published a case study detailing German discount retailer chain Lidl’s expansion of their plant-based product range. The case study touches on the steps taken by Lidl to grow their plant-based range and the key interventions made by ProVeg …


Forager Project Kids Yogurt

©Forager Project

Forager Project Debuts First Line of Organic Kids Dairy-Free Yogurts

Forager Project, an organic plant-based creamery, announces the launch of Organic Kids Cashewmilk Yogurt, the brand’s first kids-specific product line. Made for children three and up, the yogurt pouches are now available nationwide in the US at Whole Foods Markets, and will soon debut at Fresh Thyme, Mom’s, Central Market and additional stores.  Kid-approved yogurts Created specifically for kids, the Dairy-Free Kids Yogurt comes in three flavors and each pouch …


PAOW! Philly Steak


PAOW! Premium Proteins Launching to Consumers in Fall 2022

Future Food Enterprises LLC announces it is launching PAOW!, a new line of plant-based proteins, to consumers in fall 2022. Previously only available through foodservice, PAOW! (an acronym for “People And Our World”) will offer a range of seasoned proteins in flavors like Korean BBQ, Madras Curry and Not Just Philly for purchase online at www.getpaow.com. PAOW!’s protein is made with just three ingredients – non-GMO soy, water and salt …


Central Market Meatless Butcher

©Central Market

H-E-B’s Central Market Opens First Meatless Butcher Counter in Austin, TX

Central Market, a fine foods retailer owned by Texas grocery chain H-E-B, has opened a dedicated Meatless Butcher counter in its Austin, TX store. Located in the produce department, the traditionally-designed counter features a large variety of plant-based meats, including chicken and beef fajitas, kabobs, chicken wings, pepperoni and brisket.  “Great value as a differentiator” The new installation makes Central Market one of the first US grocery chains to offer …


Bored Cow Milk Products

©Bored Cow

Tomorrow Farms and Perfect Day Launch Bored Cow “First-of-Its-Kind” Animal-Free Flavored Milks

Tomorrow Farms, a food technology company, is partnering with startup Perfect Day to launch Bored Cow – a first-of-its-kind flavored milk made from animal-free dairy proteins. Available in chocolate, strawberry and vanilla varieties, with a fourth flavor coming this summer, the milk range is Tomorrow Farm’s first product. Bored Cow will be exclusively available online for direct shipping to the continental US beginning June 1.  Made with Perfect Day’s precision-fermented …


Tabitha Brown Target Collection


Tabitha Brown and Target Announce New “Tabitha Brown for Target” Clothing Line

Tabitha Brown, a pop culture superstar known for her cheerful take on vegan cooking, is partnering with retail chain Target to launch Tabitha Brown for Target – a new clothing and accessories line spanning apparel, swimwear, food, entertaining and more. The line will debut June 11 online and in most Target stores.  Tabitha Brown for Target features four limited-time collections set to launch over the next year. Offered at affordable, …


Meati Foods steak

©Meati Foods

Meati to Launch Mycelium-Based Whole-Cut Steaks for DTC 

Meati, the mycelium-based meat specialist from Colorado, is to introduce its Meati Steak Filet for direct consumer purchase. As of next Monday, May 23, Meati will be expanding its superfood protein lineup by launching the Meati Steak Filet with national shipment via its website. Meati’s Steak Filet is a whole-food, whole-cut beef alternative made with mycelium – the root network of mushrooms. The Boulder-based company claims each 4 oz. steak …