“Power of Plant-Based” Report Shows US Consumers Want Tastier, Healthier Alternative Proteins
The Food Industry Association has released its inaugural “Power of Plant-Based” report, which covers alternative meat and dairy as well as naturally derived plant foods like fruits and vegetables. Among the survey’s insights, it finds taste and healthiness remain key drivers for plant-based purchasing decisions. Buying habits According to FMI, almost half of all shoppers are making some effort to buy plant-based food and beverages, and many expect to strongly increase their future consumption. For regular plant-based consumers, 35% said consumption will increase “a little more”, while 27% said future consumption will increase “a lot more”. A quarter of consumers regularly consume milk alternatives and 21% regularly consume other dairy alternatives. About 20% of shoppers typically consume meat alternatives. A quarter of consumers regularly buy …
