© Beyond Meat

Eurowings Discover Becomes First German Airline to Serve Beyond Meatballs

Holiday airline Eurowings Discover is the first German airline to integrate Beyond Meatballs into its in-flight menu. Since the beginning of the year, customers travelling business class have been able to opt for the vegan meatballs on both short-haul and long-haul flights. Over in the US, United Airlines has been serving Impossible’s meatballs since June of last year, for first class travellers only, while Delta serves Black Sheep Foods’ plant-based lamb meatballs. Patrick Door, responsible for the in-flight product at Eurowings Discover, comments: “As a young holiday airline, we always focus on innovative food concepts in our in-flight service alongside well-known classics. With the new dishes, we want to appeal to both vegetarians and meat lovers. Beyond Meatballs are a real novelty for us on …


veganuary's banner for the end of the vegan diet challenge

© Veganuary

Veganuary 2023 Breaks Records with 700,000 Participants Trying Vegan Diet

Veganuary 2023 has broken all previous records with more registered participants than ever, with 706,965 people officially signing up for the vegan diet challenge from nearly every country in the world, reports the organisation. At the beginning of the month, the international charity announced that one person every 2.4 seconds was signing up for the diet challenge. With this year’s participation figures, Veganuary can joyously celebrate the 10th year of its global campaign, supported by actress Lucy Watson and famous French restaurateur Alexis Gauthier who became official Ambassadors for the charity this year. Participation could be significantly larger According to Veganuary, several studies have suggested that the total participation in the challenge is significantly larger than the number of registered people through Veganuary’s website.  In a YouGov survey conducted this …


Veganuary TV Ad


Study Reveals Impact of Veganuary in UK and Netherlands

Marketing research firm Toluna surveyed consumers in the Netherlands and the UK on the impact of Veganuary on their diets in 2023. To find out just how much the trend has caught on, the Toluna Germany team conducted a survey of Veganuary participants in the UK and the Netherlands for the second year running. The results of the survey, which was conducted among consumers on 21 and 22 January, show that the consumption of vegan food continues to rise. Participation and overall impact In the 2022 Toluna Veganuary study, an increase in popularity was noted compared to 2021. However, this figure stagnated in 2023. In the UK, 54% of consumers said they were thinking about participating in the Veganuary – similar to the 55% who …


Gen V mural

Shoreditch mural, ©GenV

GenV Accuses Rishi Sunak of Stonewalling as He Refuses Vegan Challenge

After challenging British Prime Minister Rishi Sunak to go vegan for a month in exchange for a £1 million charity donation, international organisation Generation Vegan (GenV) has finally received a response. Penned by government representative MP Mark Spencer (who also happens to be a beef, lamb, and egg farmer), the letter states that the government is already taking all necessary steps “to ensure greater environmental sustainability” and “towards achieving our 25 Year Environment Plan ambitions and our carbon net zero goals”. The implication is that Sunak will not accept the challenge. The offer expires today, and GenV has joined forces with supporters such as nutritionist Dr. Gemma Newman to film a video making a final plea to the Prime Minster. The clip emphasises the benefits …


VWS 2023

©Vegan Women Summit

Vegan Women Summit Reveals First Winners of 2023 Speaker Competition

The Vegan Women Summit (VWS) announces the first set of women chosen by popular vote to speak at the 2023 Summit. With 22,000 votes cast across six continents, VWS says this year marks the event’s first-ever public choice speaker competition.  This year’s winning panels and speakers include Kate Dugan, Vice President of Brand Innovation at Beyond Meat, and Chef Babette Davis, with more selections to be announced.  The Vegan Women Summit 2023, which is open to attendees of all genders, will take place on May 18, 19, and 20th in New York City. The summit feature over 100 speakers and 50 brands in food, fashion, beauty, and sustainability.  Diverse topics According to VWS, this year’s winning public choice speakers represent a wide range of fields, …


Vegan Friendly

© David Gambin/Vegan Friendly

Campaign by Vegan Friendly UK Highlights Number of Animals Killed for Human Consumption

The UK branch of international nonprofit Vegan Friendly has launched an ad campaign at Oxford Circus station on the London Underground. The advertisement, which is expected to reach 2.5 million people, highlights that 322,860 animals will be killed for food worldwide in the eight seconds it takes to read the text. It has been placed in the middle of the westbound Central Line platform, one of the highest footfall areas in London. Vegan Friendly hopes the ad will help the public understand the impact of buying animal products. The organisation said it believed that consumers would be reluctant to support animal agriculture if they knew the truth about the way animals are treated. First of many campaigns Vegan Friendly was founded in Israel in 2012, …


just eat's veganuary food offer

© Just Eat

Just Eat Joins Veganuary, Reveals 12% of Spanish Consumers Participate in the Challenge

Just Eat, a food delivery platform operating in more than 20 countries, has joined Veganuary 2023 by adding a new section for veggie options to its app to promote and increase vegetable consumption during January. Spanish consumers practicing Veganuary Just Eat conducted a survey with IPSOS Digital to provide data on Spanish consumers’ attitudes toward following a plant-based diet, revealing that 12% of Spanish consumers were practicing Veganuary. The study also showed that 17% of Spanish consumers have already reduced their meat intake in their regular diet. Furthermore, according to the study, the main reasons for eating vegan or vegetarian food among the respondents were: taste (38%), health (36%), and sustainability (26%).  “This shows that the prejudice towards this type of food is decreasing and clearly reflects the global …


Cow in the Deck chair PlantBased Treaty

© The Plant Based Treaty

Edinburgh Becomes First European Capital to Join the Plant Based Treaty in Response to the Climate Emergency

Edinburgh becomes the first Scottish city and the first European capital to join the Plant Based Treaty initiative in response to the climate emergency. Haywards Heath in the UK, Boynton Beach in Florida, Los Angeles, Rosario in Argentina, one city in Turkey, and fourteen cities in India have joined The Plant Based Treaty. Since its launch in August 2021, the initiative has received support from 70,000 individual endorsers, 5 Nobel laureates, IPCC scientists, more than 1000 NGOs, and 1000 businesses. Green Councillor Steve Burgess presented the Plant Based Treaty to The City Council of Edinburgh, which voted unanimously to produce an impact assessment on the implications of endorsing The Treaty. The finalized report shows that “meat and dairy consumption must reduce to achieve climate targets” because food-related emissions and …


Genv million dollar campaign Rishi Sunak 2023

© Generation Vegan

Gen V: “Our World Leaders Need to Be Held Accountable for Fulfilling Their Promises”

Today, campaigners from international NGO Generation Vegan (GenV) are carrying out a publicity stunt in London, driving tractors around Parliament Square and past Downing Street in an effort to persuade Prime Minister Rishi Sunak to go vegan for one month for a £1 million charity donation. Attached to the tractors are giant inflatables of a globe, a million-pound coin, a cow, and the Prime Minister himself. Over the weekend, a 25-feet high mural was painted in Shoreditch (pictured below), by the campaign organisers who will also drop a banner in a prominent location as well as march in a carnival-style procession to Downing Street, distributing hundreds of free vegan meals made by VFC. As yet, the Prime Minister has failed to respond. We spoke with …


veganuary 2023

© Veganuary

Veganuary in Spain and LATAM: More Than 80 Promotions and Discounts Available

During the 2023 Veganuary campaign, more than 80 brands, restaurants and retailers from Spain, Mexico and South America are participating with discounts and a wide range of vegan offerings to motivate those who may be trying a vegan or plant-based lifestyle for the first time. In Spain: Subway, VeggiAnimals, Vegan Food Club and Revolu Green! are some of the brands with the biggest vegan offerings during January In Chile: NotCo, Jumbo, Papa Johns, Yoguen Fruz, Vilay and Vegusta, will be offering significant discounts In Mexico: Mr. Tofu will have discounts on its own brands as well as Daiya and Better Balance In Argentina: Hiper Changomas and Más Online Supermercado will offer more than 100 discounted products for Veganuary In Ecuador: Veggie Lover In Colombia: Cero …


Toni Vernelli Veganuary

Toni Vernelli ©Veganuary

Veganuary: “Businesses That Do Not Embrace Plant-Based Products Are Simply Not Going to Survive”

Veganuary, as surely all of our readers will be aware, is already in full swing and promises to be far bigger and more impactful than ever before. As we reported just yesterday, one person is signing up every 2.4 seconds to take part in the vegan pledge, and, impressively, 9% of UK adults have tried the challenge at least once, which based on the current population, is estimated at approximately six million people. Not forgetting that in the US, Billie Eilish recently supported the campaign and asked her 107 million followers to sign up! It’s been two years since we last chatted with International Head of Communications and Marketing Toni Vernelli, so we had to grill this busy lady on what’s happening now and upcoming …


Train company LNER launches vegan options


UK Train Company LNER Launches Plant-Based Dining Options for Veganuary

Train company LNER — which operates in the east of England and Scotland — has announced a new onboard menu, complete with a range of plant-based options for Veganuary. The vegan dishes on offer include a Bang Bang salad bowl, falafel, a roasted pepper and houmous sandwich, sweet potato curry, flapjack, and a vegan sausage roll. Numerous sandwiches, snacks, and sweets are available on a complimentary basis for first-class passengers, while standard-class passengers can try a variety of dishes via the Let’s Eat at Your Seat service. First-class customers can also enjoy the Full Veggie LNER, a cooked breakfast featuring Meatless Farm sausages, wilted spinach, roasted tomato, hash browns, and baked beans. The meal is vegan if ordered without eggs. “Enhancing customer experience” LNER isn’t …


emirates' inflight vegan meals

© Emirates FB

Emirates Records 154% Increase of Customers Ordering Inflight Vegan Meals

As reported by N Travel, Middle Eastern airline Emirates recorded a 154% increase of customers ordering inflight vegan meals, serving over 280,000 plant-based meals, including more than 195,000 vegan desserts in 2022.  Emirates has been offering vegan options for more than two decades in some of its routes to cater to passengers with diet preferences related to religious beliefs. However, the airline has been accommodating to requests and preferences for animal-free foods since plant-based dishes have been gaining popularity worldwide in the last few years. According to the carrier, a significant increase in requests for vegan meals on US, Australian, European, and UK routes has been recorded in the last decade, and currently, requests for vegan options are soaring on flights from Beirut, Cairo, and Taiwan. …



©Alaska Airlines

Vegan Travel Association Hosts Third Vegan Travel Summit With Free Admission

The Vegan Travel Association has announced it will be hosting a seven-day Vegan Travel Summit from January 22-28. The virtual event, which is being held for the third time, will feature 35 speakers with a focus on supporting and engaging vegan travellers. Travel companies will also attend, showcasing their vegan-friendly offerings. It is hoped that the summit will not just inspire vegan travellers, but also help businesses to connect with potential customers. Based in Canada but open to businesses worldwide, the Vegan Travel Association is a collective of professionals supporting vegan travellers and travel businesses. Its founding members are Vegan Vacations, Green Earth Travel, World Vegan Travel, Vegan Travel Asia, Vegan Travel Club, and Margie Travels. “More than a way of eating” Travel companies worldwide …


©Meat Free Monday Taiwan

Taiwan: More Than 100 Election Candidates Pledge to Support Meat-Free School Days

Taiwan’s Meat-Free Monday organization announces it recently succeeded in inviting over 100 political candidates to sign its Veg-Friendly pledge, which asked candidates to support Meat-Free Days at Taiwanese schools. Following the election results, a total of 48 veg-friendly candidates have been elected. According to Meat Free Monday Taiwan, it launched the “I’m willing to be a veg-friendly candidate” pledge as a last-minute special campaign just prior to the Nov. 26th election for local mayors and councilors. The pledge invites candidates to support and promote better access to healthy plant-based meals across the country’s schools.  Swift response Organizers say that, despite the tight schedule, the response was swift, and more than 100 candidates signed the pledge in just 5 days. Chang Yu-chuan, organizer of “Meat-Free Monday Taiwan” …