Celebrities

Paul McCartney

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The O2 Arena to go Veggie with Linda McCartney Foods for Paul McCartney’s Final Shows of 2024

McCartney and his late wife Linda became vegetarians and animal rights activists in the 1970s, and Linda went on to start a successful meat-free food company in 1991. On the 18th and 19th December, it’s not just McCartney’s music that will rock but McCartney foods will also be sharing the stage. The O2 Arena is teaming up with Linda McCartney Foods to give concert goers a plant-powered extravaganza as their food stands get a plant-based upgrade. A 4:2 veggie-to-meat ratio will be on offer at all food stands, while the Van on the Run food truck (inspired by the Paul McCartney and Wings album Band on the Run) will be outside the arena offering a range of meals made with Linda McCartney products. The options …

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Maya Jama invests in Sproud

© Charlie Sarsfield/Sproud

TV Presenter Maya Jama Becomes Investor & Co-Owner of Plant Milk Brand Sproud

Award-winning British television presenter and entrepreneur Maya Jama has become an investor and co-owner of Swedish pea milk brand Sproud. Jama is a two-time British Vogue cover star and the face of global campaigns for Rimmel, Dolce & Gabbana, and Self-Portrait. She is known as the host of last year’s Fashion Awards, this year’s BRIT Awards, and the popular ITV series Love Island. Additionally, Jama was recognised on this year’s Forbes 30 Under 30 List. Following the investment, she will act as a strategic advisor and brand ambassador to Sproud, becoming the face of the company. “I’m really excited to become a co-owner of Sproud,” said Jama. “There’s a lot to love — the products taste amazing, and the packaging is eye-catching, too, but ultimately …

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Heather Mills leads protest in the dining hall at the Bonn Climate Conference(

© Plant Based Treaty

Heather Mills Causes a Stir with Impromptu Vegan Protest at Bonn Climate Conference

Vegan activist and founder of VBites, Heather Mills, recently named Woman of the Year at this year’s Vegan Women Summit, previously announced she was to appear at the Bonn Climate Conference to call for a global Plant Based Treaty and hand out 2000 free VBites hotdogs. During the event in Germany this week, Mills together with around a dozen climate activists began an impromptu protest inside the dining hall while delegates and UN officials queued for their lunch, with chants of, “If you care about the climate, eat vegan for your lunch” and “Food system change now, sign the Plant Based Treaty.” “Antonio Guterres, the UN Secretary-General gave a great speech yesterday BUT why is he not talking about the real issue; production of meat, …

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MET Gala Neat Burger x Stockeld Dreamery x TiNDLE

© Neat Burger x Stockeld Dreamery x TiNDLE

Met Gala 2024 Showcases Plant-Based Dishes Featuring Impossible Foods, Neat, and Stockeld Dreamery

The 2024 Met Gala, held on Monday in New York City at The Metropolitan Museum of Art, continued its tradition of blending high fashion with high cuisine under the theme “Sleeping Beauty: Reawakening Fashion.” This year, the event’s menu was designed by caterer Olivier Cheng, who aimed to create a selection of dishes that echoed the enchanting and romantic elements of a classic children’s storybook. While the gala’s dinner menu featured an omnivorous section of dishes, the spotlight on plant-based offerings shone brightest at the afterparty held at Casa Cipriani. Here, attendees were treated to plant-based selections from Neat (previously Neat Burger), which included cheeseburgers featuring Stockeld Dreamery’s Cultured Cheddar, and TiNDLE Chick’n burgers and fingers.  Notable attendees The afterparty, which continued until the early …

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Pamela Anderson joins vegan skincare brand Sonsie Skin

© Sonsie Skin

Pamela Anderson Joins Vegan Skincare Brand Sonsie Skin as Owner & Co-Founder

Actress Pamela Anderson has acquired vegan skincare brand Sonsie Skin, and will now join the company as co-founder. Anderson is a longtime vegan, known for her animal rights activism and partnerships with vegan brands. Last year, she attracted attention by attending a fashion show without makeup, and has continued to make appearances barefaced ever since. She is now taking a new approach to beauty, focusing on skin health and self-acceptance rather than perfection. The aim is to inspire consumers who feel pressured by social norms to “embrace their most vulnerable self”. “To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself — inside and out,” said Anderson. Minimalist skincare Sonsie Skin …

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Stella McCartney headshot

Image credit: Stella McCartney Instagram

Stella McCartney Exposed Unfair Tax on Vegan Leather Bags at COP28

Celebrity British designer Stella McCartney launched a sustainable innovation exhibit during COP28 in Dubai to advocate for policy and regulatory change to decarbonise the fashion industry through alternative and innovative materials for leathers, furs, wool, feathers, and fills. According to Stella McCartney, the fashion industry is responsible for 8% of global greenhouse gas (GHG) emissions. Meanwhile, its carbon footprint is expected to increase, driven by the growing population and consumption trends.  Speaking to CNN (at COP28), the fashion designer said that the current policies do not penalize environmentally and socially harmful practices, including deforestation, animal agriculture, and toxic leather tanning, which pose risks to humans and the planet. She explained that her vegan leather bags are “penalised” with a 30% tax in the USA, pointing out that adding …

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Virat Kohli goes viral after eating plant-based chicken tikka by Blue Tribe on Instagram

Image: Virat Kohli on Facebook

Indian Cricketer Goes Viral After Enjoying Blue Tribe’s Plant-Based Chicken Tikka

Indian cricketer Virat Kohli has gone viral on Instagram after sharing a photo of himself enjoying Blue Tribe‘s plant-based chicken tikka. Kohli tagged the company in the post, saying it had “really nailed” the product. The athlete attracted confusion and controversy from some fans, who did not realise the chicken was plant-based. Kohli is well-known for being a vegetarian, having made the shift a few years ago after experiencing health issues. Kohli and his wife, the Bollywood actress Anushka Sharma, previously invested in Blue Tribe in February of last year. The couple are vocal advocates for plant-based meat. Blue Tribe’s chicken tikka alternative is made primarily from soy and wheat protein. The company offers several meat alternatives aimed at the Indian market, including soy chaap, …

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Mililk Packaging shot

© Veganz

Veganz Group in Multi-Year Partnership with Famous German Influencer Gronkh

Veganz Group AG and Gronkh, one of Germany’s largest content creators and influencers, are entering into a multi-year partnership. Gronkh reaches over 4.9 million subscribers across its channels and has now reached more than 3.6 billion views. The Veganz brand, which currently produces oat drinks with Mililk® using the climate-friendly 2D printing process, will work with Gronkh to expand the range to include exclusive and co-branded products. In addition to the printed oat drinks, the current range also includes a Mililk® maker with special blades and a jug for storing the finished product at home. “The enthusiasm for Mililk® continues to grow, in addition to several thousand customers within a very short time, we are now also pleased to bring our delicious alternative and the …

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Billie Eilish and Finneas

Image: @billieeilish on Instagram

Billie Eilish and Finneas O’Connell Set to Open Vegan Italian Eatery, Argento, in LA

In a collaboration with plant-based restaurateur Nic Adler, global pop star Billie Eilish and her brother Finneas O’Connell are set to debut Argento, a vegan Italian restaurant in the heart of Silver Lake, Los Angeles. Scheduled to open its doors next month, Argento takes over the space once occupied by Little Pine, a vegan eatery established in 2015 by vegan musician Moby. Adler, known for expanding the local plant-based scene in LA with establishments like Monty’s Good Burgers and Nic’s On Beverly, aims to infuse Argento with a neighborhood restaurant ambiance. The revamp of the space includes a VIP chef’s table and an expanded outdoor patio. Argento’s menu promises a departure from processed alternative meat items, opting instead to celebrate whole, plant-based foods. Adler emphasizes …

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Rügenwalder Mühle Paulled Pork

© Rügenwalder Mühle

Rügenwalder Mühle Launches “Paulled Pork” in Collab with Brand Abmassador Paul Ripke

Germany’s Rügenwalder Mühle, a meat manufacturer which became the German market leader in meat alternatives, is continuing its partnership with brand ambassador Paul Ripke, a German fashion and sports photographer and music video director, with a new product launch of the vegan snack “Paulled Pork”. The vegan pulled pork product, described as a “fluffy yeast dough roll filled with vegan pulled pork in a sweet and smoky barbecue sauce”, with no added flavour enhancers or thickeners, will feature as part of Rügenwalder Mühle’s Veganuary campaign and integrated into the company’s social media activities in addition to shopper activation at the POS. Paul Ripke, known for his photographs and videos of athletes, celebrities and models, has been a brand ambassador for Rügenwalder Mühle since August 2023. …

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Gucci Billie Eilish

Photo by Tyrell Hampton © Gucci

Billie Eilish Teams Up with Gucci to Debut Iconic Horsebit Bag in Animal-Free Material

Luxury fashion house Gucci announces the launch of its latest iteration of the iconic Horsebit 1955 bag, this time crafted in Demetra, an animal-free alternative material that Gucci has developed in-house. Developed over two years by Gucci’s team of technicians and artisans, Demetra is composed of 75% plant-derived raw materials, including bio-based polyurethane made from non-GMO wheat and corn, plant-based viscose, and wood pulp. This marks the first time that Gucci has used the Demetra material to recreate one of its bags, and the launch is accompanied by a campaign featuring musician Billie Eilish. Eilish, known for her commitment to a vegan lifestyle, told Vogue, “I am honored to be part of Gucci’s evolution in rethinking tradition. It’s a new understanding, and one that isn’t …

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Plant Power Fast Food coney dog

© Plant Power Fast Food

Comedian Tim Robinson and Plant Power Fast Food Team Up to Launch Plant-Based Coney Dog

Plant-based fast food chain Plant Power Fast Food introduces a vegan version of the Coney hot dog in collaboration with comedian and actor Tim Robinson. The Coney dog, a Midwest favorite, is traditionally topped with a meaty chili sauce, mustard, and finely chopped white onions. Although it’s often associated with Coney Island in New York, the popular dish originated in Michigan, making the partnership especially close to Tim’s heart as a Midwesterner. Plant Power Fast Food is not just launching a plant-based Coney dog but is also offering limited-edition “Coney Club” hats and t-shirts showcasing the collaboration, which are available for purchase online. Proceeds from the sales of the Coney dog and exclusive merchandise will be channeled toward the non-profit organization, Youth Climate Save, which …

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Wiz Khalifa MISTERCAP's

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Wiz Khalifa’s MISTERCAP’S Introduces At-Home Mushroom Growing Kits

Wiz Khalifa, the multi-platinum-selling American recording artist, ventures into the wellness industry with the launch of MISTERCAP’S, a brand making specialty organic mushrooms more accessible through its at-home mushroom growing kits.  MISTERCAP’S initial product lineup features three organic options: the Oyster Grow Kit, Shiitake Grow Kit, and Lion’s Mane Grow Kit.  Khalifa expressed, “People love growing their own food. People know so little about mushrooms, so my goal with MISTERCAP’S is to showcase its positive benefits and bring them to a wider audience.” The company highlights that not only do the kits yield flavorful mushrooms, but they also offer distinct functional and nutritional advantages associated with these strains, potentially enhancing energy levels, boosting cognitive function, reducing inflammation, and supporting the immune system. The global mushroom market …

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bill gates

© Masaru Kamikura - https://flic.kr/p/hZH18 - Attribution 2.0 Generic (CC BY 2.0)

Questlove in Bill Gates Podcast: “Something Told Me Plant-Based Is Going to Be the Future”

In the latest episode of his “Unconfuse Me” podcast, tech mogul Bill Gates sits down with Questlove, the drummer of The Roots and Philidelphia foodie. The thought-provoking conversation revolved around the landscape of plant-based foods, with both Gates and Questlove sharing insights into their personal journeys and perspectives on the industry. Questlove, a Grammy Award-winning musician and musical director for The Tonight Show, recalls his evolution from a self-proclaimed carnivore to a passionate advocate for plant-based food. His connection to the culinary world deepened when he started hosting food salons with celebrity chefs, ultimately leading him to explore the plant-based movement. And that’s when he encountered Impossible™ meat. He recalled a blind taste test he conducted, comparing a traditional hamburger with the Impossible Burger. “I …

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Lazy Heroes

© Uplegger Food Company

LAZY HEROES: New Oat Drink Lifestyle Brand from Actor Elyas M’Barek

The actor Elyas M’Barek has begun his entrepreneurial journey with the launch of LAZY HEROES, a range of high-quality plant-based milk alternatives, via Uplegger. Oat drinks are extremely popular with flexitarians and the production is far more resource-efficient than that of cow’s milk. The actor is so convinced of plant-based milk alternatives that he is now involved as an entrepreneur in the field of oat drinks. The film star has founded his own lifestyle brand under the name LAZY HEROES. Elyas M’Barek comments: “Until now, however, the right product and the right environment were missing. A year ago I got to know the LAZY HEROES team in Berlin and was thrilled. The conviction for the products and the plan for the brand – the whole …

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Tabitha Brown Target Food Collection Coming Back

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Tabitha Brown’s Target Food Collection Will Return in 2024 For the Entire Year

Superstar influencer Tabitha Brown reveals her best-selling vegan food collection will return to Target stores next year, following an extremely popular limited-time release in January. Speaking onstage at the ESSENCE Festival of Culture 2023, Brown also said the collection will be expanded to include more items and will be available year-round in 2024.  Brown, who regularly promotes her vegan lifestyle to millions of fans on Instagram and TikTok, first launched an extensive food collection at Target on January 8. The line, which featured 40 products including plant-based burgers, sausages, spreads, cream cheese, ravioli, snacks and soup, became an immediate hit and sold out in Target stores across the country.  Speaking at the ESSENCE Festival on July 1, Brown thanked her fans for making the launch …

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Chris Paul Plant-Based Investor

©Wicked Kitchen

NBA Icon Chris Paul Becomes Investor in “Global Impact Brand” Wicked Kitchen

Plant-based CPG brand Wicked Kitchen announces basketball superstar Chris Paul has joined the company as an investor. Paul joined the brand after originally investing in alt-seafood startup Current Foods, which Wicked Kitchen acquired in May.  A 10-time NBA All-Star, Paul transitioned to a plant-based diet in 2019 and credits the change with enhancing his on-court performance and improving his recovery time. Paul has become a passionate advocate for the vegan lifestyle and also invested in plant-based brands Umaro Foods, Misha’s, and Koia protein shakes.  In 2022, Paul partnered with delivery service GoPuff to launch his own line of plant-based chips and snacks, Good Eat’n.  Accelerating growth With one of the plant-based industry’s most extensive ranges of packaged foods, Wicked Foods’ products can currently be found …

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Derek Jeter

Derek Jeter ©Meati

Meati Foods Welcomes Baseball Legend Derek Jeter to its Roster of Celebrity Investors

Colorado’s Meati Foods, a producer of animal-free meat made from mycelium, announces that baseball legend Derek Jeter has joined the company as an investor and advisor.  “When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability, and taste,” comments Jeter.  Meati Foods made its retail debut at Sprouts in March 2023 after a year of DTC record sellouts. The brand’s alt meat, which claims to be clean-label, nutritious, and sustainable whole food, is made with 95% mushroom root providing complete protein, fiber, and minerals.  “An investment from Derek, one of the greatest athletes of all time, is a huge validation of our food. Very few people are as discriminating about the quality of food that …

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Rapper NLE Choppa, cofounder of Eat Virgin

©Eat Virgin

Meet Eat Virgin: An Optimum Wellness Bar Backed by Platinum Vegan Rapper NLE Choppa

While the snack market offers plenty of plant-based bars for a protein or sugar fix, there are few options for a bar made entirely from whole-food ingredients with minimal processing. Eat Virgin Meal Bars, launched by founders LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, was created to provide more than a snack – its bars are meant to be enjoyed as full, nutritious meals without compromising on taste or time.  According to the founders, Eat Virgin makes it easy to consume a nourishing, plant-based meal made with organic, raw ingredients. Its bars contain over 17 vitamins and minerals, and are available in three flavors:  Cherry x Chocolate – A grain-free mix of tart cherries and chocolate, plus dates, quinoa, hemp seeds, goji …

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Vegan Fast Food on Table

©Hart House

Kevin Hart to Open “Hart House” Drive Thru in LA, While Slutty Vegan Prepares to Launch First Texas Location

This month, two of the biggest-trending names in fast food – Kevin Hart’s Hart House and Pinky Cole’s Slutty Vegan –  are expanding their brands with breakthrough launches in California and Texas.  In Los Angeles, superstar actor and comedian Kevin Hart is preparing to open two new locations of Hart House – an all-vegan concept he launched in 2022. Opening May 23, the first of these (and third overall) is located on the famed Sunset Boulevard, where it reportedly replaces a former McDonald’s and will feature the brand’s first-ever drive-thru.  Inside, Hart House Hollywood offers a 2,130 sq ft space with 24 interior seats and 16 outdoor seats. The menu, originally created with a former Burger King chef, will feature Hart House’s curated plant-based sandwiches …

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