Celebrities

Mililk Packaging shot

© Veganz

Veganz Group in Multi-Year Partnership with Famous German Influencer Gronkh

Veganz Group AG and Gronkh, one of Germany’s largest content creators and influencers, are entering into a multi-year partnership. Gronkh reaches over 4.9 million subscribers across its channels and has now reached more than 3.6 billion views. The Veganz brand, which currently produces oat drinks with Mililk® using the climate-friendly 2D printing process, will work with Gronkh to expand the range to include exclusive and co-branded products. In addition to the printed oat drinks, the current range also includes a Mililk® maker with special blades and a jug for storing the finished product at home. “The enthusiasm for Mililk® continues to grow, in addition to several thousand customers within a very short time, we are now also pleased to bring our delicious alternative and the …

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Billie Eilish and Finneas

Image: @billieeilish on Instagram

Billie Eilish and Finneas O’Connell Set to Open Vegan Italian Eatery, Argento, in LA

In a collaboration with plant-based restaurateur Nic Adler, global pop star Billie Eilish and her brother Finneas O’Connell are set to debut Argento, a vegan Italian restaurant in the heart of Silver Lake, Los Angeles. Scheduled to open its doors next month, Argento takes over the space once occupied by Little Pine, a vegan eatery established in 2015 by vegan musician Moby. Adler, known for expanding the local plant-based scene in LA with establishments like Monty’s Good Burgers and Nic’s On Beverly, aims to infuse Argento with a neighborhood restaurant ambiance. The revamp of the space includes a VIP chef’s table and an expanded outdoor patio. Argento’s menu promises a departure from processed alternative meat items, opting instead to celebrate whole, plant-based foods. Adler emphasizes …

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Rügenwalder Mühle Paulled Pork

© Rügenwalder Mühle

Rügenwalder Mühle Launches “Paulled Pork” in Collab with Brand Abmassador Paul Ripke

Germany’s Rügenwalder Mühle, a meat manufacturer which became the German market leader in meat alternatives, is continuing its partnership with brand ambassador Paul Ripke, a German fashion and sports photographer and music video director, with a new product launch of the vegan snack “Paulled Pork”. The vegan pulled pork product, described as a “fluffy yeast dough roll filled with vegan pulled pork in a sweet and smoky barbecue sauce”, with no added flavour enhancers or thickeners, will feature as part of Rügenwalder Mühle’s Veganuary campaign and integrated into the company’s social media activities in addition to shopper activation at the POS. Paul Ripke, known for his photographs and videos of athletes, celebrities and models, has been a brand ambassador for Rügenwalder Mühle since August 2023. …

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Gucci Billie Eilish

Photo by Tyrell Hampton © Gucci

Billie Eilish Teams Up with Gucci to Debut Iconic Horsebit Bag in Animal-Free Material

Luxury fashion house Gucci announces the launch of its latest iteration of the iconic Horsebit 1955 bag, this time crafted in Demetra, an animal-free alternative material that Gucci has developed in-house. Developed over two years by Gucci’s team of technicians and artisans, Demetra is composed of 75% plant-derived raw materials, including bio-based polyurethane made from non-GMO wheat and corn, plant-based viscose, and wood pulp. This marks the first time that Gucci has used the Demetra material to recreate one of its bags, and the launch is accompanied by a campaign featuring musician Billie Eilish. Eilish, known for her commitment to a vegan lifestyle, told Vogue, “I am honored to be part of Gucci’s evolution in rethinking tradition. It’s a new understanding, and one that isn’t …

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Plant Power Fast Food coney dog

© Plant Power Fast Food

Comedian Tim Robinson and Plant Power Fast Food Team Up to Launch Plant-Based Coney Dog

Plant-based fast food chain Plant Power Fast Food introduces a vegan version of the Coney hot dog in collaboration with comedian and actor Tim Robinson. The Coney dog, a Midwest favorite, is traditionally topped with a meaty chili sauce, mustard, and finely chopped white onions. Although it’s often associated with Coney Island in New York, the popular dish originated in Michigan, making the partnership especially close to Tim’s heart as a Midwesterner. Plant Power Fast Food is not just launching a plant-based Coney dog but is also offering limited-edition “Coney Club” hats and t-shirts showcasing the collaboration, which are available for purchase online. Proceeds from the sales of the Coney dog and exclusive merchandise will be channeled toward the non-profit organization, Youth Climate Save, which …

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Wiz Khalifa MISTERCAP's

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Wiz Khalifa’s MISTERCAP’S Introduces At-Home Mushroom Growing Kits

Wiz Khalifa, the multi-platinum-selling American recording artist, ventures into the wellness industry with the launch of MISTERCAP’S, a brand making specialty organic mushrooms more accessible through its at-home mushroom growing kits.  MISTERCAP’S initial product lineup features three organic options: the Oyster Grow Kit, Shiitake Grow Kit, and Lion’s Mane Grow Kit.  Khalifa expressed, “People love growing their own food. People know so little about mushrooms, so my goal with MISTERCAP’S is to showcase its positive benefits and bring them to a wider audience.” The company highlights that not only do the kits yield flavorful mushrooms, but they also offer distinct functional and nutritional advantages associated with these strains, potentially enhancing energy levels, boosting cognitive function, reducing inflammation, and supporting the immune system. The global mushroom market …

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bill gates

© Masaru Kamikura - https://flic.kr/p/hZH18 - Attribution 2.0 Generic (CC BY 2.0)

Questlove in Bill Gates Podcast: “Something Told Me Plant-Based Is Going to Be the Future”

In the latest episode of his “Unconfuse Me” podcast, tech mogul Bill Gates sits down with Questlove, the drummer of The Roots and Philidelphia foodie. The thought-provoking conversation revolved around the landscape of plant-based foods, with both Gates and Questlove sharing insights into their personal journeys and perspectives on the industry. Questlove, a Grammy Award-winning musician and musical director for The Tonight Show, recalls his evolution from a self-proclaimed carnivore to a passionate advocate for plant-based food. His connection to the culinary world deepened when he started hosting food salons with celebrity chefs, ultimately leading him to explore the plant-based movement. And that’s when he encountered Impossible™ meat. He recalled a blind taste test he conducted, comparing a traditional hamburger with the Impossible Burger. “I …

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Lazy Heroes

© Uplegger Food Company

LAZY HEROES: New Oat Drink Lifestyle Brand from Actor Elyas M’Barek

The actor Elyas M’Barek has begun his entrepreneurial journey with the launch of LAZY HEROES, a range of high-quality plant-based milk alternatives, via Uplegger. Oat drinks are extremely popular with flexitarians and the production is far more resource-efficient than that of cow’s milk. The actor is so convinced of plant-based milk alternatives that he is now involved as an entrepreneur in the field of oat drinks. The film star has founded his own lifestyle brand under the name LAZY HEROES. Elyas M’Barek comments: “Until now, however, the right product and the right environment were missing. A year ago I got to know the LAZY HEROES team in Berlin and was thrilled. The conviction for the products and the plan for the brand – the whole …

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Tabitha Brown Target Food Collection Coming Back

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Tabitha Brown’s Target Food Collection Will Return in 2024 For the Entire Year

Superstar influencer Tabitha Brown reveals her best-selling vegan food collection will return to Target stores next year, following an extremely popular limited-time release in January. Speaking onstage at the ESSENCE Festival of Culture 2023, Brown also said the collection will be expanded to include more items and will be available year-round in 2024.  Brown, who regularly promotes her vegan lifestyle to millions of fans on Instagram and TikTok, first launched an extensive food collection at Target on January 8. The line, which featured 40 products including plant-based burgers, sausages, spreads, cream cheese, ravioli, snacks and soup, became an immediate hit and sold out in Target stores across the country.  Speaking at the ESSENCE Festival on July 1, Brown thanked her fans for making the launch …

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Chris Paul Plant-Based Investor

©Wicked Kitchen

NBA Icon Chris Paul Becomes Investor in “Global Impact Brand” Wicked Kitchen

Plant-based CPG brand Wicked Kitchen announces basketball superstar Chris Paul has joined the company as an investor. Paul joined the brand after originally investing in alt-seafood startup Current Foods, which Wicked Kitchen acquired in May.  A 10-time NBA All-Star, Paul transitioned to a plant-based diet in 2019 and credits the change with enhancing his on-court performance and improving his recovery time. Paul has become a passionate advocate for the vegan lifestyle and also invested in plant-based brands Umaro Foods, Misha’s, and Koia protein shakes.  In 2022, Paul partnered with delivery service GoPuff to launch his own line of plant-based chips and snacks, Good Eat’n.  Accelerating growth With one of the plant-based industry’s most extensive ranges of packaged foods, Wicked Foods’ products can currently be found …

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Derek Jeter

Derek Jeter ©Meati

Meati Foods Welcomes Baseball Legend Derek Jeter to its Roster of Celebrity Investors

Colorado’s Meati Foods, a producer of animal-free meat made from mycelium, announces that baseball legend Derek Jeter has joined the company as an investor and advisor.  “When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability, and taste,” comments Jeter.  Meati Foods made its retail debut at Sprouts in March 2023 after a year of DTC record sellouts. The brand’s alt meat, which claims to be clean-label, nutritious, and sustainable whole food, is made with 95% mushroom root providing complete protein, fiber, and minerals.  “An investment from Derek, one of the greatest athletes of all time, is a huge validation of our food. Very few people are as discriminating about the quality of food that …

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Rapper NLE Choppa, cofounder of Eat Virgin

©Eat Virgin

Meet Eat Virgin: An Optimum Wellness Bar Backed by Platinum Vegan Rapper NLE Choppa

While the snack market offers plenty of plant-based bars for a protein or sugar fix, there are few options for a bar made entirely from whole-food ingredients with minimal processing. Eat Virgin Meal Bars, launched by founders LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, was created to provide more than a snack – its bars are meant to be enjoyed as full, nutritious meals without compromising on taste or time.  According to the founders, Eat Virgin makes it easy to consume a nourishing, plant-based meal made with organic, raw ingredients. Its bars contain over 17 vitamins and minerals, and are available in three flavors:  Cherry x Chocolate – A grain-free mix of tart cherries and chocolate, plus dates, quinoa, hemp seeds, goji …

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Vegan Fast Food on Table

©Hart House

Kevin Hart to Open “Hart House” Drive Thru in LA, While Slutty Vegan Prepares to Launch First Texas Location

This month, two of the biggest-trending names in fast food – Kevin Hart’s Hart House and Pinky Cole’s Slutty Vegan –  are expanding their brands with breakthrough launches in California and Texas.  In Los Angeles, superstar actor and comedian Kevin Hart is preparing to open two new locations of Hart House – an all-vegan concept he launched in 2022. Opening May 23, the first of these (and third overall) is located on the famed Sunset Boulevard, where it reportedly replaces a former McDonald’s and will feature the brand’s first-ever drive-thru.  Inside, Hart House Hollywood offers a 2,130 sq ft space with 24 interior seats and 16 outdoor seats. The menu, originally created with a former Burger King chef, will feature Hart House’s curated plant-based sandwiches …

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Neat Burger Nolita

Credit: Vito Oliva, image supplied

Lewis Hamilton’s Neat Burger Opens First US Location in New York City

Neat Burger, the plant-based burger chain by F-1 champion Lewis Hamilton, has opened its first permanent US restaurant. Located in NYC, the opening is part of the chain’s plans to open 30 additional outlets around the globe in the coming years, following the success of its eight UK locations. Situated in the Nolita neighborhood of Lower Manhattan, the first US-based Neat Burger offers a menu of plant-based burgers, chick’n sandwiches, hot dogs, tater tots, fries and milkshakes. For the grand opening, Neat Burger offered free burgers to the first 100 guests, and reports it received a huge response, with hundreds of guests lining up to celebrate the occasion.  The Nolita restaurant follows Neat Burger’s six-month temporary pop-up location in UrbanSpace on Park Avenue. The company’s …

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Vegan Women Summit 2022

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Vegan Women Summit 2023 Returning to NYC with 100 Speakers, Brands and Mayor Eric Adams

The Vegan Women Summit (VWS) announces its return to New York City on May 18, 2023 for an all-new, 3 day experience. The annual summit, which is open to all genders, will feature its largest-yet gathering with over 100 speakers and brand activations from across the worlds of food, fashion and beauty, along with networking and professional development experiences. This year, the summit is being welcomed by NYC Mayor Eric Adams, who will host an exclusive VIP reception at the Mayor’s Mansion.  Co-hosted by founder Jennifer Stojkovic and Conference Chair Miyoko Schinner, the Summit will be held at iconic event space 99 Scott in Brooklyn. After selling out in 2022, VWS says this year’s gathering is expanding to offer even more speakers, panelists and events, …

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Pamela Anderson

Photo credit: Corus Studios (CNW Group/Corus Entertainment Inc.)

Pamela Anderson to Host New Plant-Based Cooking Show on Food Network Canada

Pop culture icon and animal advocate Pamela Anderson has signed on to host a new cooking show, tentatively titled Pamela’s Cooking with Love, on Food Network Canada later this year. Commissioned as an eight-part television series, each hour-long episode will take viewers into Anderson’s kitchen on Vancouver Island as she explores cooking plant-based meals for family and friends. Acting as a sous chef and host, Anderson will accompany chefs as they prepare dishes for afternoon cocktail garden parties, intimate family dinners, and campfire gatherings.  The show is set to begin filming in Summer 2023, with a premiere scheduled for 2024.  Supporting vegan businesses  ‘Cooking with Love’ closely follows the recent release of Anderson’s memoir and a Netflix documentary centered around her high-profile life. Over the decades, …

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VWS 2023

©Vegan Women Summit

Vegan Women Summit Reveals First Winners of 2023 Speaker Competition

The Vegan Women Summit (VWS) announces the first set of women chosen by popular vote to speak at the 2023 Summit. With 22,000 votes cast across six continents, VWS says this year marks the event’s first-ever public choice speaker competition.  This year’s winning panels and speakers include Kate Dugan, Vice President of Brand Innovation at Beyond Meat, and Chef Babette Davis, with more selections to be announced.  The Vegan Women Summit 2023, which is open to attendees of all genders, will take place on May 18, 19, and 20th in New York City. The summit feature over 100 speakers and 50 brands in food, fashion, beauty, and sustainability.  Diverse topics According to VWS, this year’s winning public choice speakers represent a wide range of fields, …

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Target Tabitha Brown

©Target

Target Launching New Tabitha Brown Food Collection Featuring 40 Vegan Products

US retail chain Target announces it is partnering with superstar influencer Tabitha Brown to launch the Tabitha Brown for Target Vegan Food and Kitchen Collection. The limited-time collection features nearly 100 items covering grocery, tableware, linens, food storage and cookware. Debuting January 8th, Brown’s vegan grocery range includes 40 different selections of plant-based meats, spreads, pasta, snacks and more. The extensive collection includes: BBQ Seasoned Patties Garlic Plant-Based Patties Plant-Based Sausage with Mushrooms Sausage w/ Jalapeño & Cilantro Sausage w/ Mango, Basil & Cilantro  Strawberry Cream Cheese Caramelized Onion Cream Cheese  Garlic Cream Cheese Cilantro Lime Aioli  Spicy Cilantro Garlic Spread Truffle Garlic Spread Roasted Garlic & Parmesan Organic Popcorn  Vegan Potato Salad Garlic Pasta Salad Vegan Pizza Ravioli  Polenta & Wild Mushroom Ravioli Vegan …

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a drawing of uk's pm rishi sunak for genv million dollar campaign 2023

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GenV Offers UK PM Rishi Sunak £1M to Go Vegan for One Month

The international vegan charity Generation Vegan (GenV), which rebranded from its former name of Million Dollar Vegan last August, recently launched its latest campaign offering UK Prime Minister Rishi Sunak £1 million to go vegan for one month “for the sake of animals, the planet, wild places, our planet, our health, our farmers, and our future.” In a letter sent to Downing Street on Wednesday, Naomi Hallum, chief executive of Vegan Generation, wrote: “We would like to donate £1m to a charity of your choice in return for adopting a plant-based diet for a month.” London Billboards, full-page newspaper ads Billboards at Westminster Underground Station and full-page adverts in four major UK newspapers are featuring ads through the first ten days of the new year, …

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TBH Cocoa Hazelnut Spread

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‘Stranger Things’ Actor Noah Schnapp Launches Capital Raise for TBH Vegan Hazelnut Spread

tbh, the company reinventing Nutella hazelnut spreads with better-for-you ingredients, announces the launch of its first capital raise on fintech platform Republic. Beginning Nov. 21st, individuals can invest as little as $50 to help tbh expand its retail footprint and grow its existing product line.  Co-founded by actor, influencer, and entrepreneur Noah Schnapp, alongside co-founders Elena Guberman and Ba Minuzzi, tbh offers a healthier, more eco-conscious version of the popular Nutella spread. Unlike its competitor, tbh’s hazelnut cocoa spread uses less sugar, contains more protein, and avoids the use of palm oil. By raising capital on Republic, a platform that allows everyone to invest in private market equity, debt or crypto offerings, tbh seeks to educate and empower a new generation to become shareholders in …

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