Just Egg Serena Williams Ad

©Eat Just

JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal

Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions.  Intended to poke fun at elite celebrity lifestyles, the ads are …

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Tabitha Brown Target Collection

©Target

Tabitha Brown and Target Announce New “Tabitha Brown for Target” Clothing Line

Tabitha Brown, a pop culture superstar known for her cheerful take on vegan cooking, is partnering with retail chain Target to launch Tabitha Brown for Target – a new clothing and accessories line spanning apparel, swimwear, food, entertaining and more. The line will debut June 11 online and in most Target stores.  Tabitha Brown for Target features four limited-time collections set to launch over the next year. Offered at affordable, …

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Footprint Coalition X Motif Foodworks

© Motif Foodworks

Robert Downey Jr.’s FootPrint Coalition Invests in Motif Foodworks For “New-to-the-World” Plant-Based Foods

Robert Downey Jr.’s FootPrint Coalition Ventures invests in Boston’s Motif Foodworks to create next gen plant-based foods “moving beyond animal mimicry” into new product categories, as the company simultaneously announces its launch into foodservice with its alt beef, pork and chicken. Motif states that the two companies will partner on the development of “new-to-the-world” plant-based food format, stating: “This includes moving beyond animal mimicry to create new product categories that …

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Mind Blown Seafood + Tom Colicchio

©Mind Blown Seafood Co.

Top Chef’s Tom Colicchio Joins Mind Blown Seafood as New Investor

Alt-seafood company Mind Blown Plant-Based Seafood announces TV host and celebrity chef Tom Colicchio is the company’s newest investor. An eight-time James Beard award recipient, restaurateur and host of Bravo’s Top Chef, Colicchio joins Chef Spike Mendelsohn in backing the fast-growing plant-based brand.  Founded and operated by women, Mind Blown is reinventing favorite seafood classics like shrimp, scallops, oysters, lobster and crab using natural ingredients without GMOs, soy, gluten, or …

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Fenty_Rihanna_Africa

© Fenty

Rihanna Announces Launch of Fenty Beauty and Fenty Skin Across Africa

Fenty Beauty, the vegan cosmetics brand launched by music star Robyn Rihanna Fenty, debuted in 2017 across 17 countries to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style,” offers a wide range of products for all skin tones and skin types. In 2020, Rihanna launched Fenty Skin, another 100% vegan and cruelty-free line, bringing in a reported $100 million in sales in its …

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James Cromwell Starbucks Protest NYC

©PETA

James Cromwell’s Starbucks Protest Sparks Global Conversation on Chain’s Plant-Based Milk Fees

In a widely publicized event, actor James Cromwell protested Starbucks on May 10 by supergluing his hand to a counter in one of the coffee chain’s NYC stores. Wearing an animal rights T-shirt, Cromwell and other activists demanded Starbucks end its long-standing practice of charging extra for plant-based milk options. The PETA-organized demonstration received worldwide media coverage, and provoked lively social media conversations about the fairness of Stabucks’ extra fees …

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©Gucci

VitroLabs Cultivated Leather Raises $46M from Fashion Giant Kering & Leonardo DiCaprio 

Luxury giant Kering has backed VitroLabs, a San Francisco startup developing cell-cultivated leather. The French fashion company, whose brands include Gucci and Saint Laurent, has participated in a $46 million funding round to accelerate VitroLabs’ commercialization. The Series A funding was led by Agronomics, the UK cellular agriculture investment group headed by billionaire philanthropist Jim Mellon, and also received funding from environmentalist Leonardo DiCaprio amongst others. VitroLabs is a Bay-Area-based …

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Neat Food Co/ Burger Leonardo DiCaprio Invests

©Neat Burger

Leonardo DiCaprio Now an Investor in Lewis Hamilton’s Neat Food Co

The NEAT Food Co, the UK vegan fast food chain backed by Lewis Hamilton, reveals actor Leonardo DiCaprio has joined the group as a strategic investor. Bloomberg reports that NEAT’s most recent valuation is $100 million. Today, Thursday April 28th, NEAT is also initiating a $30M Series B funding round to accelerate its growth, according to the company’s press release. The news is part of an omnibus of major developments …

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Hey Humans Personal Care Products

©Hey Humans

Jada Pinkett Smith’s “Hey Humans” Eco-Conscious Personal Care Line Debuts at Walgreens

Hey Humans, a 99% plastic-free personal care brand co-created by Jada Pinkett Smith, is expanding to 6,000 US Walgreens stores and will also ship nationwide on walgreens.com. Hey Humans sells a curated line of natural body washes, deodorants, and toothpaste made without parabens, phthalates or silicones.  Retailing between $6.99 for deodorant and $7.99 for body wash, the vegan and cruelty-free brand says entering Walgreens is an important part of the …

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Thomas Muller GREENFORCE

© GREENFORCE

Germany’s National Soccer Player Thomas Müller Invests in GREENFORCE

Germany’s GREENFORCE has brought another prominent investor on board. At the end of 2021, presenter Joko Winterscheidt and delicatessen king Michael Käfer were onboarded, as well as vegan strongman Patrik Baboumian who represents the brand in the UK. The startup now announces an investment from footballer Thomas Müller. Müller’s investment will predominantly serve to promote the growth of the climate-neutral company as well as to strengthen the future-oriented research and …

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OmniPork Luncheon meat

David Yeung ©OmniFoods

OmniFoods Celebrating Earth Day with Month of Planet-Friendly Partnerships

OmniFoods, makers of plant-based OmniPork products, is honoring Earth Day on April 22 with a month-long series of promotions and partnerships intended to bring awareness to climate change and food insecurity.  Providing free food Throughout April, the company will help donate plant-based meals through Support + Feed, an organization founded by Maggie Baird, mother of music stars Billie Eilish and Finneas. Support + Feed partners with local restaurants in US …

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VWS Audience

©VWS

Vegan Women Summit 2022 Returns to Inspire Rising Women Leaders

The Vegan Women Summit (VWS) is returning to Los Angeles on April 8 for a full-day conference with top women business leaders, scientists and activists working to build a more compassionate and sustainable world. The sold-out event’s hosts will include vegan artist and entrepreneur Dominique Side, founder and CEO of multiple innovative ventures such as Vgn Bae Music Studios and The Luxury Vegan.   Empowering rising leaders Founded by Jennifer Stojkovic, …

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Jennifer Stojkovic - VWS

©VWS/ Shan Hasan

Jennifer Stojkovic Launches First Book on Women in Food Tech: “The Future of Food is Female”

Jennifer Stojkovic, executive leader and founder of the Vegan Women Summit, announces the launch and tour of her new book, “The Future of Food is Female – Reinventing the Food System to Save the Planet.” The book is said to be the first to highlight the role of women CEOs, venture capitalists, scientists and entrepreneurs in the modern food tech industry.  Available April 5th in print and ebook versions, the …

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Christian and Sean 'O Sullivan Taste the Future

©SOSV

Leading Startups Gather at “Taste the Future” to Showcase the Best in Alt-Protein

On March 24th, over 100 guests from journalism, finance and the alt-protein industry gathered at the Four Seasons in Beverly Hills for Taste the Future: an exclusive culinary experience showcasing some of the best innovations in animal-free protein. Organized by SOSV and Apeiron Investment Group, the event featured host appearances by Paul Wesley, Liam Payne and The Good Food Institute.  Eight food companies – Abbot’s Butcher, Grounded, Perfect Day, The …

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shoe startup Hylo

© Hylo

Ex Pro Footballer Raises £2.5M to “Change the Future of Sportswear” With New Brand Hylo

UK-based shoe startup Hylo has secured £2.5 million ($3.2 million) in a Series A funding round for low carbon, vegan sports shoes which are sold DTC to consumers in the UK and USA. According to Hylo, its vegan-friendly sneakers have a 52% lower carbon footprint than regular running shoes. The sneakers are made entirely with renewable, recyclable ingredients such as natural rubber, cotton, algae, and corn fibre. Hylo was co-founded …

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