Lenny Kravitz Relaunches Mission-Driven Vegan Toothpaste Brand TWICE

US musician and actor Lenny Kravitz has relaunched his vegan toothpaste brand TWICE with updated packaging and new products. TWICE initially launched in 2018, inspired by the work of Kravitz’s dentist, Jonathan B. Levine. Levine co-founded oral care brand Glo and subsequently the Glo Good Foundation, which provides dental care to those in developing countries. After joining forces with the foundation to bring a dental clinic to his own community in the Bahamas, Kravitz was inspired to launch TWICE in collaboration with Levine’s sons, Julian and Cody. Many traditional toothpastes contain animal-based glycerin (for moisture), colors, propolis from bees, or are tested on animals. Demand for vegan friendly oral care is increasing and is being met by mainstream producers, for example, In 2020, Colgate introduced …



Alpro Picks Ten Time World Champion Kitesurfer Gisela Pulido as Brand Ambassador

Plant-based drinks brand Alpro has chosen Gisela Pulido, ten-time world champion kitesurfer, as brand ambassador to present its new range of high-protein products. The sportswoman was chosen because she has been following a plant-based diet for 10 years, with the aim of dispelling the myths that plant protein is less effective than animal protein in achieving good sporting performance. In the new campaign, Alpro presents six products to be consumed at different times of the day. This launch includes its first vegetable protein pudding in chocolate and vanilla flavour, one-litre vegetable drinks in chocolate or natural flavour containing 50g of protein, and drinkable to go with 20g of protein in chocolate and caramel coffee flavour. As Maria Rodeja, Senior Brand Manager at Alpro explains, “For …


Justin Turner & Charity Morgan

Justin Turner & Chef Charity Morgan ©Ripple

Ripple Transforms LA Hotel into Hotel COWlifornia for Dairy-Free Pop-Up

Leading plant-based milk brand Ripple Foods recently staged a Hotel COWlifornia Pop-Up at a boutique hotel in LA. The private 2-day event featured Los Angeles Dodgers All-Star player Justin Turner and celebrity vegan chef Charity Morgan,who prepared an indulgent dairy-free menu for invited guests.  A “dairy-free destination” Each of Chef Morgan’s recipes incorporated Ripple’s plant-based range of products, including an open-faced protein burger with Ripple cheese, a spinach and artichoke dip, and strawberry basil shortcake with whipped Ripple topping.  Turner, who has been promoting Ripple as a brand ambassador for the company’s “Mooove Over to Ripple” campaign, commented on the exclusive event. “Yesterday I joined @RippleFoods at their 2-day Dairy-Free Destination pop-up in LA where I shared my experience about becoming dairy-free,” Turner wrote on …


Hart House Burger

©Hart House

Hart House, Kevin Hart’s New Vegan Fast Food Chain, is Coming to LA

Superstar actor and comedian Kevin Hart reveals he is launching a new vegan fast food concept, Hart House, later this summer. With several planned LA locations, Hart House aims to impress the biggest carnivores with a 100% plant-based and affordable menu of burgers, sandwiches and fries, reports LAMag.  Going plant-forward Hart is also a notable investor in Beyond Meat who has starred in several of the plant protein brand’s commercials.  The new Hart House menu features a classic line-up of plant-forward burg’rs, chick’n sandwiches, salads, nuggets, fries, tots and milkshakes. As part of its mission to provide the community with healthier options, all of the items are free of hormones, artificial colors, preservatives, and high fructose corn syrup. In addition to restaurants, Hart House will …




Gal Gadot’s GOODLES Mac and Cheese Launches First Dairy-Free Flavor

GOODLES, a healthier mac and cheese brand co-created by Israeli actress and model Gal Gadot, is releasing its first plant-based flavor, Vegan is Believin’. Available online starting June 28, the new product features a lineup of 21 plant-based nutrients extracted from ingredients like chickpeas, mushrooms and kale, reports VegNews.  Flavor and nutrition Gadot co-launched GOODLES in 2021 to innovate conventional mac and cheese products with healthier ingredients. The upcoming Vegan is Believin’ flavor, which features spiral noodles in a white cheddar sauce, will incorporate GOODLES’ proprietary pasta formula. According to the brand, the new offering provides plenty of protein.  “Vegan Is Believin’ Mac and Cheese has the same 21 micronutrients as GOODLES dairy-based flavors, and it still packs a punch of protein, with 13 grams …


Billie Eilish's Overheated event

Image: @billieeilish on Instagram

London’s O2 Arena Partners With Impossible Foods and Goes Vegan For Billie Eilish Overheated Event

Impossible Foods has announced a partnership with Billie Eilish’s Overheated show at the 02 Arena, with the venue declaring that no animal products will be served at the arena for the full six day duration of the event Overheated takes place June 10-12, 16, and 25-26 as a collaboration between the singer-songwriter and the intersectional nonprofit organisation Support + Feed, which was founded by Eilish’s mother Maggie Baird. Impossible will be the event’s official food brand, with guests served a fully plant-based menu including dishes such as Impossible™ Sausage Kofta and Impossible™ Chicken Parmigiana.  Additionally, Impossible CEO Peter McGuiness will be featured in a fireside chat with Baird to discuss the impact of dietary choices on climate change. Impossible UK launch Despite having been available …


Hugh Jackman Coffee

©Business Wire

Hugh Jackman’s Laughing Man Coffee Launches All-Vegan Laughing V Cafe

Laughing Man Coffee, a coffee brand founded by actor Hugh Jackman, has opened Laughing V cafe in NYC’s exclusive Tribeca neighborhood, the company’s first vegan business venture.  Bringing better options Operated by Chef Lauren Evans, the cafe is a result of Evans’ local campaigning for more plant-based food options in the ultra-trendy neighborhood, reports VegNews. The chef’s consistent efforts brought her to Laughing Man’s coffee popular shop on Duane Street. Co-founders David and Barry Steingard took interest in Evans’ plant-based requests, and when they asked for some food suggestions, she presented them a fully developed menu of deluxe vegan entrees, pastries and appetizers.  The Steingards were so impressed by Evan’s menu ideas, they decided to open a separate vegan cafe next door to Laughing Man, …


Chris & Sebastiano, ForGood

Chris Smalling & Sebastiano Cossia Castiglioni

Footballer Chris Smalling and Sebastiano Cossia Castiglioni Launch Climate-Focused VC Firm ForGood

International footballer Chris Smalling announces the launch of VC consultancy ForGood along with vegan investor Sebastiano Cossia Castiglioni. The fund will write cheques between £50,000 and £1 million for companies with “disruptive, high growth business ideas” working to address climate change. Together with Rebecca Wheeler, founder of certified B-Corp creative agency Library, Smalling and Castiglioni will operate ForGood as a global investment consultancy investing in pre-seed to Series A businesses in the UK and globally. ForGood sets out to unite and empower high profile individuals to invest in planet-centric ideas, products and services, connecting athletes, musicians, entertainers and high profile personalities with early-stage businesses focused on environmental issues as part of Smalling’s mission to build a better future and have a positive impact on the …


Future Farms/ Anitta Partnership

© Future Farms

Pop Superstar Anitta Joins Brazil’s Future Farm as Newest Partner

Just days after socialite Kim Kardashian announced a high-profile partnership with Beyond Meat, Future Farm, one of Latin America’s leading plant-based brands, is enlisting the star power of another iconic celebrity to promote its products. Democratizing plant-based food Brazil’s Future Farms (also known as Fazenda Futuro) reveals Brazilian pop singer Anitta is joining the brand to help increase awareness and access to plant-based foods in the country. The singer’s participation will focus mainly on the innovation and marketing of new projects and products, company CEO Marcos Leta told Bloomberg Linea. Besides singing, Anitta is also an entrepreneur and businesswoman who acts as an advisor to NuBank and is head of creativity and innovation at SkolBeats, an AmBev brand. Regarding her new partnership with Future Farm, …


Beyond Meat Kim Kardashian

©Beyond Meat

Kim Kardashian Joins Beyond Meat as New Chief Taste Consultant

Beyond Meat (NASDAQ: BYND) announces it is partnering with media icon and entrepreneur Kim Kardashian in its latest campaign, which features Kardashian as the brand’s new “Chief Taste Consultant.” In the campaign, Kardashian will highlight Beyond’s plant-based portfolio with signature recipes and creative content in the brand’s newsletter. A stock boost Beyond Meat’s stock value reportedly jumped by 8% upon news of her endorsement. With over 300 million Instagram followers, Kardashian is a massive influencer and tastemaker in food, fashion, beauty and more. The superstar chose to work with Beyond because she is a long-time fan of the company’s products and mission. “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste,” …


Just Egg Serena Williams Ad

©Eat Just

JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal

Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions.  Intended to poke fun at elite celebrity lifestyles, the ads are narrated by actor JB Smoove and show Williams and Gyllenhaal in different settings – Williams surrounded by experts who plan her day moment-by-moment and cook a perfect JUST Egg sandwich, while Gyllenhaal scrambles a pan of JUST Egg before resuming an exotic workout. The ads aim to show that everyone, famous or not, can enjoy …


Tabitha Brown Target Collection


Tabitha Brown and Target Announce New “Tabitha Brown for Target” Clothing Line

Tabitha Brown, a pop culture superstar known for her cheerful take on vegan cooking, is partnering with retail chain Target to launch Tabitha Brown for Target – a new clothing and accessories line spanning apparel, swimwear, food, entertaining and more. The line will debut June 11 online and in most Target stores.  Tabitha Brown for Target features four limited-time collections set to launch over the next year. Offered at affordable, “only-at-Target” values, the first collection will include 75 brightly designed clothing and accessories offered in a size range of XXS-4X, with most pieces priced under $30.  Growing the relationship According to the chain, it decided to expand its partnership with Brown after working with her on social media content over the past two years. “Tabitha …


Footprint Coalition X Motif Foodworks

© Motif Foodworks

Robert Downey Jr.’s FootPrint Coalition Invests in Motif Foodworks For “New-to-the-World” Plant-Based Foods

Robert Downey Jr.’s FootPrint Coalition Ventures invests in Boston’s Motif Foodworks to create next gen plant-based foods “moving beyond animal mimicry” into new product categories, as the company simultaneously announces its launch into foodservice with its alt beef, pork and chicken. Motif states that the two companies will partner on the development of “new-to-the-world” plant-based food format, stating: “This includes moving beyond animal mimicry to create new product categories that provide consumers with healthier, better tasting plant-based options”. “If plant-based foods are going to make a real impact on sustainability, we need an approach that’s both delicious and nutritious,” said Robert Downey Jr., founder of FootPrint Coalition Ventures. “By focusing on both better tasting and healthier options, Motif is not only making a difference in …


Mind Blown Seafood + Tom Colicchio

©Mind Blown Seafood Co.

Top Chef’s Tom Colicchio Joins Mind Blown Seafood as New Investor

Alt-seafood company Mind Blown Plant-Based Seafood announces TV host and celebrity chef Tom Colicchio is the company’s newest investor. An eight-time James Beard award recipient, restaurateur and host of Bravo’s Top Chef, Colicchio joins Chef Spike Mendelsohn in backing the fast-growing plant-based brand.  Founded and operated by women, Mind Blown is reinventing favorite seafood classics like shrimp, scallops, oysters, lobster and crab using natural ingredients without GMOs, soy, gluten, or palm oil. Its products are currently available in retail and foodservice across the US, including Publix Greenwise Markets.  In February, restaurateur and PLNT Burger co-founder Spike Mendelsohn made an investment in Mind Blown following a collaboration at a New Orleans pop-up, stating that the brand’s strong “focus on flavor” convinced him to become an investor.  …



© Fenty

Rihanna Announces Launch of Fenty Beauty and Fenty Skin Across Africa

Fenty Beauty, the vegan cosmetics brand launched by music star Robyn Rihanna Fenty, debuted in 2017 across 17 countries to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style,” offers a wide range of products for all skin tones and skin types. In 2020, Rihanna launched Fenty Skin, another 100% vegan and cruelty-free line, bringing in a reported $100 million in sales in its first few weeks, as well as her first vegan leather fashion range called the ‘faux leather capsule’. Today the icon announces her plans to expand the Fenty brands into the African continent. Rihanna comments: “Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only …