Robert Downey Jr.’s FootPrint Coalition Invests in Motif Foodworks For “New-to-the-World” Plant-Based Foods
Robert Downey Jr.’s FootPrint Coalition Ventures invests in Boston’s Motif Foodworks to create next gen plant-based foods “moving beyond animal mimicry” into new product categories, as the company simultaneously announces its launch into foodservice with its alt beef, pork and chicken. Motif states that the two companies will partner on the development of “new-to-the-world” plant-based food format, stating: “This includes moving beyond animal mimicry to create new product categories that provide consumers with healthier, better tasting plant-based options”. “If plant-based foods are going to make a real impact on sustainability, we need an approach that’s both delicious and nutritious,” said Robert Downey Jr., founder of FootPrint Coalition Ventures. “By focusing on both better tasting and healthier options, Motif is not only making a difference in …
