Studies & Numbers

Chinese Cultivated Meat Joes Future Food
Study Finds 90% of Chinese Consumers Ready to Eat Cultivated Meat 
January 14, 2022
A new study in China has revealed 90% of consumers would eat cultivated meat in the country. The…
Majority of UK Consumers Could Not Buy Chicken After Seeing Images of Factory Farms
January 12, 2022
A new survey has found that the majority of UK consumers would shop and eat differently if they…
Barry Callebaut Sweet Solutions
Research by Barry Callebaut Finds 74% of Younger Consumers Eat Plant-Based Chocolate
January 11, 2022
A study commissioned by leading Swiss chocolate company Barry Callebaut has examined consumer attitudes to plant-based chocolate, confectionery,…
34% of UK Consumers Willing to Try Cultivated Meat, 60% Would Try Plant-Based
January 10, 2022
A new study into public acceptance of alternative proteins released today by the Food Standards Agency (FSA) reveals…
Unilever Recommends Plant-Based Diets
Unilever Recommends Plant-Based Diets for Public Health and Sustainability
January 4, 2022
Scientific review by Unilever recommends plant-based foods as a way of improving consumer health and benefiting the environment.…
Plants are a preferred protein source in Europe and the Asia Pacific
61% of Consumers Worldwide Describe Plants as a Preferred Protein Source
December 13, 2021
New report finds that the majority of consumers say plants are a preferred protein source, overtaking animal protein.…
Papa John's Spain
Plant-Based Pizza Orders Rise by 81% at Papa John’s
November 26, 2021
As National Pizza Week starts in the UK, The Pizza, Pasta & Italian Food Association has revealed the…
Plantega twitter
Revealed: Which Vegan Brands are Hottest on Twitter in Each US State?
November 23, 2021
A new map shows the most popular vegan brands on Twitter across all states in the US. The…
The Most Funded Plant-Based Companies in Europe Revealed
November 23, 2021
A study by kitchen suppliers Maxima Kitchen Equipment has revealed the 30 most funded plant-based companies in Europe,…
Rudy's Selfridges
Top 10 Most Vegan-Friendly and Future-Ready Cities Revealed
November 22, 2021
Abillion, the world’s fastest-growing platform for reviewing plant-based food and products, just released a report determining the 10…
New Report Explores How Cultivated Meat Will Transform Society & The Food Industry
November 22, 2021
A new report by multinational pharmaceutical company Merck has explored the potential impact of cultivated meat on society,…
Root Kitchen products
Survey Reveals Almost Half of Europeans Have Reduced Their Meat Consumption
November 10, 2021
ProVeg International has partnered with Innova Market Insights, the University of Copenhagen, and Ghent University to conduct a…
Runner on the track at a sport stadium
New V-Label Survey Finds Plant-based Ingredients in Sports Nutrition Gaining Popularity in Europe
November 5, 2021
Data from 18 European countries show that plant-based ingredients are appealing to consumers interested in sports nutrition products.…
GreenBay Supermarket
New Evidence Finds Most Shoppers “Most Likely Never to Visit” a Dedicated Vegan Supermarket Aisle
November 4, 2021
New data from consumer research platform Attest surveyed 500 respondents in the US and another 500 in the…
Daring Foods
The Results Are In: Americans Want Plant-Based Chicken to Be Called Chicken
November 4, 2021
A survey by the International Food Information Council (IFIC), reveals some interesting findings about American consumers. When presented…
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