MycoTechnology Research: Widespread Adoption of Plant-Based Protein Powder Among Non-Vegan Consumers
New research commissioned by MycoTechnology, a company specializing in mycelial fermentation to make protein powders, shows that a significant number of mainstream consumers, not only vegans and athletes, purchase plant-based protein powder. According to the research conducted by Brightfield Group in Q1 2023, out of 725 users of plant protein powder, only 17% identified as vegans. Meanwhile, the survey found that 46% of participants identified as athletes, although 77% claimed to engage in physical activity at least three times per week. With about a third of the plant-based protein powder consumers identifying as ‘early adopters’ and ‘early majority’ shoppers, the data suggests that using plant protein powder is becoming popular among the general population rather than just a niche market, says the company. Jonas Feliciano, Marketing Director at …