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Plant-based in a Fresh Look – Züger Sets New Standards!

Plant-based pleasure with a fresh twist! Züger Frischkäse is taking its plant-based line to the next level. Starting May 2025, the range will feature improved recipes, delicious flavour, and a modern, fresh design. Creamier, more authentic, and more flavourful – all with a Clean Label approach wherever possible.

We focus on natural ingredients, convincing nutritional values, and real taste. Our plant-based alternatives offer a wholesome and conscious diet – without compromising on pleasure. Whether plant-based cream cheese, mozzarella, or cottage cheese alternative – each product stands out with a smooth texture, full flavour, and nutritional values comparable to traditional dairy. A key highlight: we use high-quality soy from the EU – sustainably grown and carefully processed. Our mission? To actively shape the future of nurtition!

More and more people are choosing a plant-based diet – out of conviction, for health reasons, or due to environmental and animal welfare concerns. Züger Frischkäse meets this social shift with innovation, experience, and passion. We believe that plant-based enjoyment is not about sacrifice, but about discovering new culinary possibilities. That’s why we create products that deliver on taste and are nutritionally well-balanced – for all who want to enjoy consciously.

As a family-owned company with decades of expertise in crafting fresh cheese specialities, we know what matters: premium ingredients, gentle processing, and uncompromising quality. We bring this expertise to our plant-based line, resulting in vegan alternatives that are flavourful, visually appealing, and practical – perfect for everyday use.

With the relaunch of our plant-based range, we are expanding the assortment with purpose: from creamy spreads to delicious mozzarella and high protein cottage cheese alternative – each one offering an authentic taste experience that impresses.

Sustainability is not a trend for us, but a core part of our philosophy. From using EU-grown soy and eco-friendly production methods to recyclable packaging – we think long-term and act responsibly. Our Clean Label approach means no artificial additives or hidden ingredients. Instead, we rely on natural ingredients and clear, honest labelling – because great taste doesn’t need compromises.

We are also setting visual benchmarks: the refreshed packaging design is modern, clean, and fresh – with strong shelf impact and brand recognition. Vibrant colours, a minimal layout, and emotional imagery reflect our brand values: clean, fresh, and tasty.

With our new plant-based line, we invite customers and partners to join us in actively shaping the future of food and nutrition. As a trusted partner to retail and foodservice, we offer a range that is contemporary, sustainable, and full of flavour.

Try it for yourself! Visit us at PLMA in Amsterdam from 20–21 May 2025 and experience our new plant-based products. Meet our dedicated team, discover the variety in our range, and learn more about our vision for a delicious and sustainable future.

Find out more about Züger’s plant-based range at:
https://www.frischkaese.ch/de/plant-based.html