Trifecta has partnered with Beyond Meat, to make their plant-based meat alternative products available to customers homes across the USA. The company is America’s largest organic meal delivery service, and delivers pre-cooked meals for health-conscious consumers and those focused on fitness and weight loss.
Beyond Meat products are currently available in A La Carte through Trifecta, but according to an announcement the food delivery service made on Instagram last week, they will soon be available as part of the vegan and vegetarian meal plans.
Since 2013, Beyond Meat’s 100% vegan products, which include ground beef, burgers and sausages, have been available in stores and restaurants, but this is the first time the products are available pre-cooked from a meal delivery service. The collaboration reflects the trend of health-conscious, busy, millennials, who like the taste of meat but don’t want to use an animal in the process.
Ethan Brown, Beyond Meat’s CEO & Founder stated: “We know that consumers are busier than ever and looking for easy, better-for-you mealtime solutions that not only taste delicious but provide increased health and wellness benefits, like those of our plant-based meats, It’s not surprising to see that world-class athletes and fitness enthusiasts who are dialled into their bodies are early adopters of plant-based meat. Through Trifecta’s platform, we’re partnering to make The Future of Protein® more accessible than ever.”