Chobani Unveils Biggest Ever Expansion With New Oat-Based Products

Chobani Oat Blend cups
©Chobani

Chobani, America’s #1 Greek Yogurt Brand, has announced the company’s biggest expansion ever with an entire platform of oat-based drinks and cultured oat blends and dairy-based creamers. Starting this month, Chobani is marking a historic first by launching several new items outside of the yogurt sector, with its oat drinks and creamers.

Chobani’s new Oats products and coffee creamers are aimed at disrupting the creamer category. Chobani Oat drinks are made with organic oats, gluten-free and a good source of Vitamin D, Vitamin A, and Calcium. The company’s batch-fermented oat blends are made using only natural ingredients and contain billions of probiotics.

“Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated,” said Hamdi Ulukaya, Founder and CEO of Chobani. “I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today they’re helping us further deliver on our founding mission of making better food for more people.”

Chobani Oat Drinks four flavors
©Chobani

The World of Chobani™ Oat includes:

  • Chobani™ Oat Drinks: Available in four classic flavors including Plain, Vanilla, Chocolate, and Plain Extra Creamy at a suggested retail price of $3.99 per 52oz carton.
  • Chobani™ Oat Drink Barista Blend: Specifically designed to behave like steamed whole milk in coffee and tea, available starting in December 2019.
  • Chobani® Oat Blend: Cups are available in four purposeful pairings of elevated and familiar flavors including Vanilla, Strawberry Vanilla, Blueberry Pomegranate, and Peach Mandarin at a suggested retail price of $1.99 per 5.3oz cup.
  • Chobani® Oat Blend with Crunch: Available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch, hitting shelves at a suggested retail price of $1.99 per 5.3oz cup.
  • Chobani™ Coffee Creamers: In four classic flavors, including Caramel, Sweet Cream, Hazelnut, and Vanilla at a suggested retail price of $3.99 per 24oz bottle.
  • Chobani® Greek Yogurt with Oatmeal: Flavors include Apple Spice Greek Yogurt with Brown Sugar Oatmeal, Blueberry Greek Yogurt with Maple Oatmeal, Banana Greek Yogurt with Maple Oatmeal, and Peach Greek Yogurt with Brown Sugar Oatmeal at a suggested retail price of $1.79 per 5.3oz cup.