The vegan food manufacturer Naturli’ Foods recently opened its first vegan grocery store in the Danish capital Copenhagen. In the new food store, customers will initially be able to purchase 40 of the company’s plant-based products, including its well-known vegan minced meat and plant-based burgers.
With this new branch, the vegan company is hoping to receive direct feedback from its customers in order to develop new ideas and improve existing products. The brand’s products are already available in supermarket chains such as Sainsbury’s in the UK and Netto in Germany.
In recent years, Naturli’ has recorded continuous growth of around 30%, and this positive trend should continue in the future. With the help of direct customer feedback in the new store, the aim is to develop even better products and increase demand. Sustainable packaging is also important to Naturli. All the packaging for the vegan product alternatives is made of at least 50% recycled plastic, and work is being done to further increase this proportion.