Fresh Branding for UK Vegan Sweets Brand Free From Fellows

©Free From Fellows

Popular sugar-free, gelatine-free, gluten-free confectionery brand Free From Fellows has undergone a full brand design overhaul which will hit shelves this winter. The brand has received multiple confectionery awards over the last year in the Free From Awards, Great British Food Awards amongst others. Free From Fellows confectionery range is certified by both the Vegan and Vegetarian Societies and is stocked in Sainsbury’s, Holland and Barrett, Boots, WH Smith, Ocado, Wholefoods, and the health food sector, forming part of the Bravura Foods brand portfolio.

This February the treats brand secured a deal with well-known apparel retailer Next Retail to stock its Wine Gums and Pear Drops  in 492 of the 500 Next stores in the UK.

The full range currently includes: Gummy bears, Midget Gems, Cola Bottles, Wine Gums, Rhubarb & Custard, Pear Drops and Lollipops. As well as being sold in the UK it is also being exported to countries including Australia, Denmark, Slovenia, South Africa, and the United Arab Emirates.

Free From Fellows Next
©Bravura Foods

Co-Founder and Director of Bravura Foods Lisa Gawthorne comments “It was a natural time for us to redesign the entire range as the product has been on the market for almost three years and we wanted to complete this design change ahead of some very exciting NPD that will follow in 2021.”

Fellow Co-Founder and Director Karl Morris adds “This new design really gives the brand a solid point of difference in the market and gives it the standout it deserves. We are delighted with the fresh new look and look forward to seeing it shout loudly from the shelf.”