Green Monday, the social venture based in Hong Kong with the mission to fight climate change, food insecurity and public health, is one of four recipients of the Roddenberry Prize, a $1million prize awarded to four applicants for impact in the areas of women’s rights, girls’ education, food waste; and plant-rich diets.
Green Monday was founded by David Yeung, whose work in the field of sustainability and innovation earned him various awards including Social Entrepreneur of the Year by the World Economic Forum. Yeung is also the innovator of Omnipork, a meatless pork alternative aimed at tackling the issues caused by the unrelenting pork industry in Asia.
The Roddenberry Prize is a biannual climate change-focused competition which is funded by the estate of Star Trek creator Gene Roddenberry. $250,000 is awarded to each of the four winners, to highlight individual climate-friendly choices. It was launched to “build on Gene Roddenberry’s legacy and philosophy, to drive social change, and to improve the lives of people around the world.”
The Roddenberry Foundation CEO Lior Ipp said, “Really, the motivation is to let the world know that there are other ways of thinking about climate change,” and said of the choice to award David Yeung, whose work has helped 1.6 million Hong Kong residents convert to a plant-based diet, “A vegan diet is probably the single biggest way to reduce your impact on planet Earth.”