The Brazilian company Grupo Sabara has released a line of vegan butters, claiming that with its work it is helping the rainforest, despite the fact that most of its ingredients come from the Amazon, in the very places most affected by deforestation.
These ingredients (organic fruits, seeds, nuts) are grown in gardens in the backyards of local people in order to establish a natural barrier, a “green wall”, against the cattle industry, the main cause of the destruction of the Amazon rainforest, as well as the driving force behind the recent fires in the region.
Concepta Ingredients is a brand of Grupo Sabará, which has been operating in São Paulo, Brazil for more than 60 years. The company is B2B and its business model consists of collaboration with almost five thousand families who help preserve the forest by using goods without wood ingredients. Currently, Concepta Ingredients is exporting its products to Germany and is looking to introduce its products to new international partners that distribute vegan butter, as well as retail distributors of this type of product.
Some additional data from Concepta Ingredients:
- 75% of the suppliers of Concepta Ingredients’ line of exotic oils are certified organic
- 237 hectares of certified organic native forest by direct incentive from Concepta, representing about 256 football fields of preserved area
- 295 rural producers were directly involved in processing and collecting the value of Concepta in 2019