German company Hydrosol has stated in a press release that seafood alternatives are “plant-based stars for 2020”. Following the overall current market success of plant-based alternatives to meat, sausages and dairy products, the time has come to initiate the next plant-based revolution and introduce more seafood alternatives to the market.
According to a report by the BBC, the current supply of seafood alternatives is limited and insufficiently marketed. As a result, the stage of development is comparatively low and to a large extent underwhelming. In parallel, the global pandemic ensures a far-reaching reorientation of customer’s opinions on their eating habits and provides an opportunity for a successful market entry of seafood alternatives.
Hydrosol is a fast-growing supplier of food stabilisers and expert for plant-based alternatives, since it has been involved in future-oriented possibilities for meat alternatives. As reported in November 2019, the company formed a plant-based competence center with the aim of pooling its expertise and creating a space for discussion, which led to the latest new products in the sector of seafood alternatives.
The company developed product concepts for fish filet based on a rice texturate, plant-based alternatives to breaded fish sticks and the HydroTOP VEGAN RB5 full compound. Following this promising development, product manager Florian Bark said that “plant-based alternatives to fish products are just a step away from going mainstream.”
Within this restructuring process, Hydrosol could play a leading role given its international network and the company’s representation in the world’s key markets. Hydrosol emphasizes its importance in the successful implementation as follows: “Many manufacturers are looking to us for new concepts in this category, which has enormous sales potential.”