Impossible Foods, due to the unforeseen enormous popularity of its products across North America, and to the new partnership with Burger King supplying the Impossible Whopper, had been experiencing huge problems with supplying enough products to meet the surge in demand. Now the company says it is back in business.
According to CNN, over the past months when demand from restaurants has more than doubled, Impossible had started FedExing shipments directly, and had taken to temporarily selling “only five-pound bricks of the plant-based protein. The bricks, though not ideal for most restaurant customers, are more efficient to make and require less packaging.”
This week, however, the California startup appears to have caught up with itself, tripling production since March and increasing the staff force at its plant in Oakland, and altering the labour from two twelve hour shifts to three eight hour shifts per day at the factory. Last Monday a letter was sent to its 400+ distributors this Monday declaring that the cap on orders had been lifted and that they are now fully stocked.
“We are absolutely back in business,” Dennis Woodside, the company’s president, told CNN Business.
Impossible is reportedly planning to open another manufacturing facility, and intends to make its products available in retail before this winter. Other plans include the joining of the race to create realistic fishless fish, as we reported this week.