Katjesgreenfood Invests in Beyond Meat Chief Developer’s New Startup PigOut

Pig Out
©PigOut Foods

Following Beyond Meat, Dave Anderson and his co-founder Bill Glaser have launched PigOut, a new innovation in the alternative protein sector. Based on baked and seasoned mushrooms, the company produces vegan bacon chips that taste like pork bacon but do not contain any animal ingredients.

The product contains 73% less saturated fatty acids and 68% less salt, as part of the growing healthy snacking industry. According to a study from the Rockefeller Foundation, excessive consumption of salty products is the main cause of death from malnutrition in the United States.

With Beyond Meat, Anderson revolutionised the meat market with alternative proteins. With PigOut, the businessman has his eyes on the disruption of the $US 30bn US bacon market.

Founded in 2016, Katjesgreenfood is Europe’s first Impact Investor, investing in the rapidly growing market for sustainable plant-based foods. Its targets are game-changer brands that can disrupt their respective categories and foster sustainable and ethical nutrition on a global scale.

Dr. Manon Sarah Littek, CEO of Katjesgreenfood, says, “PigOut is the next game changer in the alternative protein market and has the potential to disrupt the $30bn US bacon market. With this investment, we are continuing the corporate DNA of Katjes, which has been removing gelatin from its products since 2010.”

Dave Anderson and Bill Glaser, the co-founders of PigOut commented: “With Katjesgreenfood, we have an impact investor on board who shares our mission and vision and actively supports us as a thought leader to revolutionise the market for plant-based products.”