Global health foods brand Loma Linda has secured deals with four UK wholesalers to bring its plant-based ready meals and seafood alternative TUNO to independent stores nationwide. Atlantic Natural Foods, LLC (ANF) joined forces with distributer Worldwide Food Associates (WFA) to bring the Loma Linda range of plant-based products to the UK.
Following demand for its sustainable products and listings with retailers such as Holland & Barrett and Planet Organic, the Loma Linda range will now also be stocked at wholesalers including: Tree of Life, The Health Store, Suma and Marigold. The deals will see a select range of the Loma Linda products available at around 1,600 independent stores across the UK.
Vegan tuna alternative, TUNO , was created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted. The product offers a realistic, ocean-safe product, in flavours including: Spring Water, TUNO Mayo (made with vegan mayonnaise), Lemon Pepper, Sweet Chilli and Sesame Ginger.
Loma Linda’s plant-based Ready Meals will also be available in a choice of four of the range’s most popular flavours; Spicy Pad Thai, Chipotle Bowl, Tikka Masala and Thai Green Curry. The range has already hit select UK shelves and online retailers, with a recommended retail price of £3.99 per Ready Meal and £1.79 per TUNO product.
Eric Woods, Managing Director of WFA, said: “Health and sustainability are critical components in a world where today’s shoppers are not only aware of the benefits of plant-based proteins, but also embracing them as part of a healthy lifestyle. As such, retailers are significantly increasing the space allocated to plant-based alternatives, as more brands and SKUs enter the market.
“Following Loma Linda’s entry into the marketplace this year, with listings in major retailers such as Morrisons and Holland & Barrett, we have seen demand for its products soar and sales so far are looking strong.”
The select range of Loma Linda products will become available at UK-based independent retailers – with some stores running promotions throughout 2019. More about the Loma Linda range of products can be found here.