Bumble Bee Foods, LLC announces today a joint venture partnership with Gathered Foods Corporation, makers of Good Catch plant-based seafood products. This marks the first time a major seafood company has ever partnered with a plant-based seafood brand.
As plantbased seafood continues its rise into the mainstream, household brand Bumble Bee, one of North America’s largest branded seafood companies, will leverage its sales, distribution and logistics expertise to ensure that consumers nationwide have access to Good Catch products at affordable prices.
As an independent company, Good Catch will remain focused on developing and marketing great-tasting plant-based products. Bumble Bee says it will continue to deliver what it refers to as “sustainably sourced seafood, including tuna, salmon, clams and sardines.”
“This partnership is a win for Bumble Bee, Good Catch, consumers and the health of our oceans. Bumble Bee has always been deeply committed to sustainable fishing and we have been actively working to manage fish stocks across our portfolio,” said Jan Tharp, President and Chief Executive Officer for Bumble Bee Foods. “It is critically important that as an industry we continue to find innovative solutions to decouple growth with environmental impact. Providing great-tasting alternative ways for consumers to enjoy ocean-inspired foods is a key pillar of our long-term commitment to ocean health.”
“Innovative, mission-driven start-ups generally enter the market with limited access,” said Chris Kerr, CEO and Co-Founder of Good Catch. “In forming this partnership with a forward-thinking and deeply rooted company like Bumble Bee we can reach far more consumers who want fish-alternative products. We’re excited Bumble Bee is taking this bold step for the industry, for the oceans and the beautiful beings that live in it.”