Plant-based food producer The Meatless Farm has been identified as fastest growing brand in the rapidly expanding meat alternatives sector, with like-for-like retailer sales up 149%. The company reports that over 90% of the UK population has tried meat-free products in the last 12 months.
The 149% sales increase has been seen during the 12 weeks to 25 January 2020 with the same period in 2018/9, according to data from industry analysts Nielsen. Other data from market researchers Kantar found the brand to be the fastest growing meat alternatives brand in the UK, a sector which itself is growing at 9.6% a year.
Meatless Farm products are now stocked in Sainsbury’s and Morrisons, as well as in leading foodservice chains, and has expanded internationally, notably in North America with rollout nationally in Whole Foods Market Stores.
Founder Morten Toft Bech says: “More and more people are looking to reduce the amount of meat they eat, both for health and environmental reasons, and Meatless Farm is at the forefront of this change. Whether you are vegan, vegetarian or flexitarian, our range is suited to those who want to improve their eating habits, while still enjoying food that their meat-eating friends or family would recognise.”