Lovechock has redesigned its chocolate bars to make them more stylish and better for the environment. All the Dutch chocolate manufacturer’s packaging has been plastic-free since 2011. However, Chief Happiness Director Franziska Rosario still saw potential in terms of environmental protection, to which the Amsterdam-based company is strongly committed, and wanted to further reduce its environmental footprint.
The new design has made it possible to reduce packaging material by around 20%. In addition, CO2 consumption has been considerably reduced because the material is no longer procured in the USA, but in Holland – and thus locally. Waste has been further reduced by combining new and recycled fibres.
Chief Happiness Director Franziska Rosario says, “A packaging that looks high-quality and chic and is environmentally friendly at the same time is possible. By redesigning the chocolate bars, we have managed to significantly reduce our CO2 footprint and reduce waste too. Since we completely abandoned plastic in 2011, our fully compostable packaging has set an example in terms of environmental protection, and we want to be a role model for other companies as well. In addition, the new design is fresher and the packaging feels high-quality – so we’ve killed two birds with one stone.”
All ingredients in Lovechock’s products are organic, free of refined sugar and vegan, as well as gluten-, soy-, lactose-, and palm oil-free. All packaging is plastic-free and 100% compostable. The company’s products are currently available worldwide at over 6000 points of sale in more than 20 countries.