From today, the “bleeding meat” Impossible patty will be available at VeganBurg Haight-Ashbury in San Francisco. VeganBurg was launched back in 2010 in a small outlet in Singapore, then opened a San Francisco location in 2015, which is frequented by some of its biggest fans including Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.
“At VeganBurg, we are committed to breaking the stereotype of burgers and pushing the envelope of what they could look, feel and taste like. We are constantly looking for ways to delight our guests with something new as well as introducing familiar favourites. And now, we have a perfect combination for both,” said Alex Tan, Founder and Burger Director of VeganBurg. “We’re very certain that this burger will make everyone’s top list, and we can’t wait to offer the world-renowned bleeding burger!”
Tan leads a mission to inspire and excite the world to choose a plant-based diet as a means of planet restoration and as a way to combat climate change, all with the help of like-minded individuals and his family. In February this year, Tan announced that he is seeking entrepreneurs interested in opening multiple franchise outlets across California, and that future plans for the expansion include aggressive growth nationwide.
Impossible Foods is a privately held company based in Redwood City, California, founded in 2011 by Patrick Brown, and has a list of investors which includes Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project.