ROAR Organic, the 100 percent natural line of vegan, low-calorie, low-sugar electrolyte hydration infusions, announces Bart Silvestro has been hired as COO & President. Silvestro will work in tandem with the brand’s CEO and Founder, Roly Nesi, to accelerate growth of the company and add value to the well-established culture.
Founded in 2013, ROAR Beverage Company, independently owned and based in Huntington, New York, is a leader in healthy, organic, functional beverages. Silvestro’s hiring comes after a recently announced seed investment from AccelFoods, which also furthers ROAR Organic’s mission to grow within the better-for-you beverage space. In his new position, Silvestro will leverage his extensive industry background and resources to manage key relationships with stakeholders, retailers and brand partners as the business grows and scales.
“ROAR Organic has grown immensely since its inception in 2016 and I am thrilled to be joining the team and its visionary founder at this exciting time,” says Silvestro. “Thanks to Roly’s efforts, this brand is already poised for success and exponential growth. I feel lucky to help further establish an incredible infrastructure and practices that will ensure ROAR reaches its full potential.”
ROAR is currently sold at retail locations throughout the United States and on Amazon. For more information, visit https://roar.land.