Founders of the online vegan community vKind™ announced the official launch of its online directory and mobile app featuring businesses demonstrating cruelty-free principles throughout their enterprise.
Designed to connect the growing number of vegan and veg-curious consumers with product and service providers aligned with their values, vKind offers a variety of vegan resources, product reviews, entertaining articles and other inspiring content focused on the plant-based lifestyle.
“Interest in plant-based products has exploded in recent years and the need for a platform like vKind is greater now than it was a few years ago,” said Michon Javelosa, co-founder of vKind. “We aim to power up the VegEconomy™ by cultivating an economic ecosystem where consumers can align their purchasing decisions with businesses and brands that share their values. It’s a powerful win-win proposition.”
“At vKind, we call it alignment,” she said, explaining that vegan principles extend beyond just food choices. For that reason, the vKind directory features a wide range of business categories including Health & Wellness, Professional Services, Lifestyle & Shopping, Food & Drink, Education and Nonprofits. “When users visit our platform, they can be assured they are engaging with vetted businesses they know they can trust.”
vKind is free for everyone to access online or on the new vKind mobile app, with or without setting up an account. However, signing up for a vKind user account unlocks special features such as bookmarking their favorite businesses, leaving reviews and gaining access to exclusive discounts and the latest “vegan hacks.”
Vegan business owners and service providers enjoy the benefits of a basic free listing on vKind with access to a number of feature upgrades created to optimize their business page and online presence.
vKind also offers valuable opportunities for vegan businesses to gain exposure by using vWire™ News, a newswire service recently launched by vKind to disseminate press releases and news, centered around cruelty-free businesses, to media outlets serving the VegEconomy.