In the wake of the phenomenal success of The Game Changers, the world seems to have its eyes on vegan nutrition. Fitting news then, that one of the world’s leading authorities on plant-based nutrition, Brendan Brazier, has been appointed as VP of Food Architecture at Noblegen, the company pioneering the use of a single celled organism called Euglena for a variety of plant protein applications.
Noblegen Inc describes itself as an advanced nutritional ingredient company, and already has 70 staff working on the upcoming products. Yesterday the Canadian firm announced that Brendan Brazier, the co-founder of sports nutrition company Vega, best-selling author of the Thrive book series, and editor in chief of Alive magazine, has joined Noblegen as their VP of Food Architecture.
Regarded as one of the world’s leading authorities on plant-based performance nutrition, Brazier will help build and launch new food products created with Noblegen’s unique ingredients. As the VP of Food Architecture, Brazier will work closely with Noblegen’s Product Development, Food and Culinary Science, and Commercialization teams to bring the best possible non-animal, nutrient rich food products to market.
“I’ve long believed developing a food system that makes nutrient-dense food available to as many people as possible, at the lowest environmental cost, is the key to solving both human and environmental health,” Brazier said, “Removing animals from the equation, and creating nutrient rich food more efficiently is why I’m so excited to be working with Noblegen. Euglena is a truly amazing organism that I believe will play a large role in fixing our troubled food system, I can’t wait to get started.”
Brazier’s passion for fixing the current food system and reducing the environmental strain of food production on the planet, combined with his experience in plant-based nutrition, make him a natural fit with Noblegen.
“We are thrilled to bring Brendan on board as our new VP of Food Architecture,” said Adam Noble, CEO and Founder of Noblegen, “Brendan maintains the same level of curiosity and tenacity he had when he developed Vega to improve his athletic performance over a decade ago, and we are ecstatic to have him as a part of the Noblegen team. With Vega, Brendan helped normalize the use of pea protein in food products and we’re excited for him to do the same for Euglena.”