UK charity Veganuary has announced that it has appointed Ria Rehberg as its new CEO, and has plans to expand its presence internationally. Rehberg was formerly the executive director of Animal Equality Germany, and will be based between Germany and the UK, according to The Grocer.
Veganuary is a campaign which encourages the public to try veganism for the whole of January and provides support for those who wish to continue with the transition.
The charity has also recruited as a trustee Seth Tibbott of Tofurky, to advise on its US activities. In addition, the organisation is planning to hire several employees in Germany in order to increase awareness across Europe.
Rehberg stated: “One of our main goals this year, apart from growing the campaign in the UK and working more closely with the corporate world, is to also build a strong presence in Germany and the US.
“We want to see what we call the ‘Veganuary effect’ – hundreds of new vegan products and menus launched in January to meet the demand of hundreds of thousands of people trying veganism for the month – multiply in other countries as well.”