Veganz, the German market leader in vegan food, is making good progress with its internationalization. Twenty selected products from the vegan pioneer are now available on Xiaohongshu, China’s largest social e-commerce platform with 100 million users.
“The Xiaohongshu social selling platform, which is aimed at women between the ages of 18 and 35, is tailored to our target group. In our branded flagship store and in the vegan community on WeChat, our products have been making a promising impact since August of this year,” said Jan Bredack, founder of Veganz. In October, Veganz will expand its reach to JingDong, the country’s second-largest e-commerce platform.
A market study by Euromonitor has examined the global trend towards meat-free consumption in China. The vegan food market in China is expected to grow by 17 percent by 2020. The cultural change driven by Generation Z is reflected in the Chinese health industry’s dietary recommendation to eat less meat.
Veganz is being professionally supported by Genuine German GmbH. Genuine German enables German premium brands to distribute their products professionally on all leading Chinese e-commerce platforms. As a full-service provider, Genuine German covers all services from logistics and marketing to sales and customer service in China. Veganz profits from its German-Chinese team, which has presences in Berlin, Shanghai and Hong Kong, and its many years of experience in Chinese e-commerce.
A vegan lifestyle can contribute significantly to sustainability, and this is “Good for you, better for everyone”. Having started out as Europe’s first vegan supermarket chain in 2011, Veganz has been developing its own products in this pioneering role since 2015. This has made resource-conserving products available online, in conventional food retailers and in pharmacies for all German customers. With more than 160 products, which are of course entirely plant-based and mostly organic, Veganz is now making it easy for the Chinese to lead this more sustainable lifestyle.