Veganz, the German market leader in vegan groceries, is setting a new industry standard for sustainability and transparency. Together with the Swiss organization Eaternity, Veganz is introducing a label for its own products that shows the impact on carbon footprint, water use, rainforest destruction, and animal welfare.
Founded in 2011 as Europe’s first vegan supermarket chain, it has taken a lead role since 2015 by developing its own products. Veganz brings a resource-friendly way of life to all German consumers, online, in conventional supermarkets, and in pharmacies. With more than 160 products – all completely plant-based and organic – Veganz is making it easy for customers to lead a more sustainable lifestyle.
“Finally, our customers can learn about the real resource consumption of our products,” said Veganz founder and CEO Jan Bredack. “We’re openly and critically addressing our own weak points. Right on our new product packaging, with no diversions. For me, this is a huge step forward within our industry, which badly needs transparency and more sustainability.”
A team of scientific experts uses the most modern methods and detailed data on raw materials, distributors, and producers of Veganz products, to show how they compare to 100,000 other supermarket products. In the future, the new sustainability label will be included on the brand’s product packaging, redesigned by Studio Oeding.
The first items to undergo this process will be in stores next month. They will include a creamy, flavorful cheese alternative made from cashews and fermented with vegan lactic acid cultures. This high-quality, unprocessed plant-based product is available in three flavors. Veganz has also submitted its popular organic Coconut, Crisp, and Hazelnut Choc Bars to Eaternity.