Verena Wiederkehr of ProVeg Appointed by Beyond Meat Europe

Verena Wiederkehr Beyond Meat Europe
Verena Wiederkehr, image courtesy of ProVeg

For almost three years Verena Wiederkehr was International Head of Food Industry & Retail / Corporate Engagement at ProVeg – a leading international nutrition organization already active on 4 continents. In this role she spoke at many international conferences and promoted the topic of plant-based nutrition in numerous projects.

Since the beginning of January, she has been Beyond Meat European Plant-Based Evolution Lead & Regional Sales Manager Europe. In a post, she writes, “I am very excited to contribute to Beyond Meat’s success in the European market. I can’t wait to bring this excellent meat substitute to as many people as possible.”