Plant-based jerky producer All Y’alls Foods has launched a rewards program, its first-ever cookbook, and has teased an upcoming new product.
The brand, which is proudly Texan and whose founder Brett Christoffel last year outlined his vision of Texas as an epicenter for plant protein, now begins the initiative “Online Compassion Corral”. This entails a rewards program to encourage customers to integrate more compassion and kindness into their daily lives by performing compassionate acts, which are then converted into points.
Customers can also earn points for creating an account, referring friends, shopping online and following on social media. With the Compassion Corral, All Y’all is rewarding customers for making a positive difference in their communities, from putting up a bird feeder in the garden to simply picking up trash in the neighborhood. Points earned can be redeemed for discounts on jerky and Bacony Bits or help support the Rowdy Girl Sanctuary, an Austin cattle ranch turned farm animal sanctuary.
New product coming in summer
Building on the success of Big Crunchy Bacony Bits, an Amazon bestseller, All Y’alls Foods will also introduce a new protein-rich variety this summer to complement its range. “Fans can expect a protein-packed, crowd-pleasing new flavor, and cheese lovers should pay special attention to All Y’all’s newest culinary innovation,” states the company.
All Y’alls Foods will also release its first-ever cookbook on 18 May in honor of the company’s 6th anniversary. This collection of global flavors is a collaboration with cookbook author and food blogger Hannah Kaminsky. The All Y’alls cookbook contains 40 plant-based recipes that feature either a Jerky or Bacony element.
“As the plant-based movement gains momentum, more and more people in Texas are beginning to recognize the significance of tasty, healthy, and sustainable alternatives like plant-based proteins,” said Christoffel. “There’s an amazing opportunity here on our doorsteps to help feed the world clean protein. And I know Texans. We can come together to build something extraordinary when we want to,” said Christoffel last year.
Further information: allyallsfoods.com
