BettaF!sh announces the expansion of its plant-based TU-NAH spreads into to brick-and-mortar stores through a partnership with Müller, bringing the Berlin-based food startup one step closer to its vision of establishing seaweed in everyday life and building a new kind of algae industry.
Effective immediately, TU-NAH spreads made with fava beans are available in +280 Müller stores in Germany, Austria, and Spain. With this step, the drugstore chain Müller not only wants to position itself as a food trendsetter, but is also driving the young algae industry in Europe together with BettaF!sh. The BettaF!sh team is particularly pleased with the product launch in Müller’s Spanish stores, as it marks the gain of a new European country.
The development is the latest in a list of good news for the Berliners, with some of the most interesting highlights including the launch of TU-NAH pizza into ALDI Switzerland last June; a partnership with Japan’s second-largest airline company, Japan Airlines; and a rollout into all 157 locations of international restaurant chain L’Osteria.
Deniz Ficicioglu, co-Founder of BettaF!sh, said: “We are thrilled about the partnership with Müller, because now our TU-NAH products are not only available in Germany, but also in Spain in brick-and-mortar stores – a wish we can finally fulfill for our loyal community. Especially the south of Germany seems not to get enough of TU-NAH. Our other chilled BettaF!sh products are particularly popular here and are already available from other partners. Now it’s up to us to convince Spanish fish lovers as well.”
