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Chocolate Brand Luker Says Oat Milk Accounted for 35% of New Business Leads in 2021

Last year, Colombian B2B chocolate brand Luker launched plant-based chocolate made with oat milk. The launch was hugely successful, with oat milk products accounting for 35% of the company’s new business opportunities in 2021.

Several top chocolatiers are now working with Luker to produce artisan vegan products that are better for the planet. The chocolate has been such a success that the company has also developed plant-based white chocolate made with oat milk.

The dairy-free chocolates are part of Luker’s health-conscious Balance range. They are made using Colombian Cacao Fino de Aroma, with the “milk” chocolate containing 43% cocoa and the white chocolate containing 36.6%.

© Luker Chocolate

Plant-based chocolate

Recent research by Swiss chocolatier Barry Callebaut found that 74% of consumers eat plant-based chocolate at least occasionally. Mainstream chocolate brands such as Lindt are attempting to cater to this by expanding their ranges, with others such as Tcho Chocolate committing to going 100% vegan.

Oat milk is a particularly popular choice for vegan milk chocolate due to its creaminess and neutral flavour. According to Luker, Mintel research found that sales of oat milk chocolate surged by 70% in 2020.

“Oat m!lk continues to perform very well for us in Europe, and increasingly in American markets. As we turn over into a new year, the oat m!lk chocolate sector continues to grow at pace, with more opportunity than ever to create plant-based and vegan-friendly options,” said Manuel de la Peña, VP of Global Sales at Luker Chocolate.

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