Food tech startup ENOUGH, a leader in mycoprotein production, has appointed John Gray as Managing Director for its EU operations. Gray has been hired to strengthen and lead the company’s commercial B2B focus and build scale.
It is a privilege to join ENOUGH to support its mission to help resolve the planet’s future global protein requirements in a sustainable way.
John Gray was previously MBU Director Europe & Global Poultry Lead for OSI – one of the world’s largest privately held food manufacturers with more than 65 facilities in 18 countries. Gray’s appointment comes just after one month after ENOUGH inaugurated what it claims to be the world’s largest mycoprotein facility.
According to ENOUGH, Gray has an exceptional track record of building and supporting customer relationships in both branded and own-label arenas in the global marketplace. His 30 years of experience across the food manufacturing, marketing, sales, food service, and meat production industries will help ENOUGH to become a prominent supplier of mycoprotein.
ENOUGH’s CEO, Jim Laird, said: “ENOUGH aims to grow capacity for sustainable non-animal protein sources in line with market needs. John’s combination of passion and experience in the food industry, specifically in the global poultry market, adds great capability to ENOUGH. We are delighted that he is joining the team.”
Earlier this year, ENOUGH announced a collaboration with cultivated fat leader Peace of Meat to create hybrid products. Previously in 2021, the company raised significant funds to scale ABUNDA®’s production, allowing ENOUGH to become a supplier for Unilever’s plant-based brand The Vegetarian Butcher.
“It is a privilege to join ENOUGH to support its mission to help resolve the planet’s future global protein requirements in a sustainable way.” ENOUGH is at a pivotal moment as we prepare to build scale with our first world-class plant in Europe, and with an eye on the scaling to meet future protein demands globally,” commented Gray.
“ENOUGH has the infrastructure, ability, and capability to partner with the world’s leading food manufacturers, consumer brands, and retailers to deliver their future requirements for delicious, nutritious, and sustainable proteins,” he added.