V-Label, the world’s leading vegan and vegetarian trademark, has unveiled its newly updated logos in response to continued global growth and expansion.
The trademark originated in Europe, but now certifies over 50,000 products from more than 4,300 licensees globally. The new logos will make it easier to differentiate between vegan and vegetarian products, with the vegan logo retaining its yellow background and the vegetarian logo now featuring a green background. The text has also been updated to stand out more.
“The expansion to new markets makes us very happy.”
Due to the large number of certified products, V-Label believes it could take up to two years for the changes to be reflected across all items. The organisation hopes the long transition period will prevent packaging with the old logo from being wasted.
Numerous studies have now demonstrated the importance of vegan certification. Research by The Vegan Society in 2020 found that over 95% of vegans actively seek out verification logos, with this figure rising to 99% for food and drink.
A study conducted by ProVeg last year also emphasised the importance of vegan certification, due to the fact that there is no formal legal definition of the terms “vegan” and “plant-based” in the UK or the EU. Vegan logos help to assure customers that products really are animal-free.
“The expansion to new markets makes us very happy. V-Label directly helps more than 30 non-profit organisations across the globe with income generation that enables them to fund work which is very much aligned with V-Label’s global vision,” said V-Label founder Renato Pichler. “We strive for a world where vegan and vegetarian products are widespread, popular, and easily recognisable.”