Based on demand from buyers and suppliers, Fieldcraft deployed a solutions tagging feature to enhance its search engine and sourcing platform for plant-based ingredients. The Austin-based startup is harnessing data so buyers can simplify discovery, make direct connections with suppliers and better leverage plant-based ingredients and solutions for food and beverage.
“We found that about two-thirds of buyers on Fieldcraft knew what they needed and the other third wanted to discover new ingredients,” Fieldcraft CEO Michael Chapman said. “Now buyers can easily find ingredients and can also explore the landscape of new opportunities.”
Fieldcraft’s search engine enables buyers to access thousands of plants across hundreds of data points per ingredient and supplier simultaneously. “The new tagging feature helps buyers discover promoted ingredient solutions, whether they’re looking for a clean label emulsifier or a butter alternative made from upcycled aquafaba,” Chapman said.
“We know from experience that discovering the best ingredients from the right suppliers is frustrating, time-consuming and expensive,” said Chapman. He said Fieldcraft was built to unlock new markets for buyers and suppliers and to save both sides time and money.
As more companies shift to plant-based and clean label ingredients—not only brands and manufacturers but also commercial bakeries and restaurants—Fieldcraft aims to enhance the experience and streamline the process. “Buyers need to constantly innovate, and Fieldcraft’s curated tech platform provides them that opportunity,” said Chapman. “Buyers and suppliers are building new partnerships and we’re excited to expand the possibilities for new products.”
