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Follow Your Heart Pushes For Sustainability in Packaging – “It’s time for Every Business to Contribute to Changing the World for the Better”

Vegan brand Follow Your Heart (FYH), makers of Vegan Egg, Vegenaise, and several dairy alternatives, has partnered with the waste management company, TerraCycle, to repurpose its hard-to-recycle office waste. FYH has already diverted 98% of its waste through traditional recycling, composting, reducing, and reusing programs. 

Follow Your Heart vegan egg
©Follow Your Heart

The much-loved vegan brand has been operating for 48 years, has over 60 products on sale in 25,000 retail outlets in more than 25 countries. The privately-owned company employs over 200 employees.

As part of a sustainability plan, FYH is distributing three boxes to collect waste throughout its offices and warehouses, to gather candy and snack wrappers, office supplies, and plastic packaging. The materials gathered can then be repurposed into park benches, bike racks, shipping pallets, and recycling bins. FYH has also amended the labelling of their products so they are easier to remove in order to make them more recyclable.

Sustainability is simply an important part of being a responsible business in today’s world,” Follow Your Heart Founder Bob Goldberg said to VegNews. “It’s time for every business to contribute to changing the world for the better.

FYH has also recently launched an avocado oil mayonnaise, which will soon be available at locations including Sprouts Markets and select regions of Whole Foods Markets.

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