Geltor, Inc. today announces the appointment of consumer goods industry veteran and former Unilever executive Gina Boswell to its Board of Directors. At Unilever, she led the business delivery of $10B in revenue across all categories in the US, including skincare, haircare, food, and beverage.
Ms. Boswell’s experience includes over 30 years of commercial experience from brands that include Estée Lauder and Avon. She has long been a leading innovator in consumer packaged goods and was recognized as a “Woman to Watch” by Ad Age. She was named one of the “50 Most Influential People in Beauty” by Women’s Wear Daily. Ms. Boswell was also recognized as a “Top 50 Brand Innovator” and “Achiever of the Year” by Cosmetic Executive Women.
By joining Geltor, the California-based biodesign company that produces sustainable animal-free protein ingredients, Ms. Boswell continues her record of purpose-driven innovation in consumer products.
Geltor products are 100% animal- and GMO-free, sustainably cultivated, and clinically demonstrated for high performance. The company recently announced plans with GELITA to commercialize a vegan, ingestible bio designed collagen for the dietary supplements market, to be launched in 2020.
“Sustainability has always been a core value of mine,” said Ms. Boswell. “I’m proud to serve on the Board of an award-winning company at the leading edge of responsibly-sourced, high-performance ingredients that are serving the changing needs of consumers.”
Geltor CEO and co-founder Alex Lorestani added, “We’re incredibly fortunate to have Gina join our Board of Directors. She is a deeply respected industry leader who has always been ahead of the curve, with her unique insights into the minds of beauty and CPG consumers across a variety of markets. We’re delighted to work with Gina on making the customer experience of bio designed proteins the absolute best it can be.”
Ms. Boswell also serves on the Boards of Directors for Beautycounter, Manpower Inc., and Wolverine Worldwide. Her appointment to Geltor’s Board is effective immediately.