GreenPro International, a plant-based food and beverage distributor in the Benelux region, has announced that it is rebranding with a new name, Plantitude.
Over the past year, Plantitude has embraced developments in the plant-based market through partnerships with retailers, food service providers, and food manufacturers. The distributor now offers customised solutions across all channels, including ingredients, meal components, and both branded and private-label products.
“Our mission to accelerate the protein transition and make plant-based products accessible to everyone remains unchanged,” says CEO Dirk Holzapfel. “However, the market is constantly evolving, and so are we. There’s no doubt that the protein transition is crucial for a sustainable food system, and animal products should be replaced by plant-based alternatives whenever possible.
“At the same time, consumers are becoming more demanding and making more conscious choices. Plant-based options must not only be tasty and healthy, but also easy to prepare and fit into daily eating habits.”
“Important next phase”
Through its portfolio, Plantitude aims to prioritise taste, nutritional value, and clean-label ingredients. The distributor offers a diverse range of sustainable and quality products from respected plant-based brands such as La Vie, planted, Daiya, and Heura.
“With this name change, Plantitude enters an important next phase in our journey, further solidifying our role as the connecting factor in the protein transition,” said Holzapfel. “This rebranding will enable us to achieve our ambitious goals with even greater impact.”
