Heura, the leading Spanish company in plant-based meat products, has started its third crowdfunding round and has raised more than 2.6 million euros in 48 hours. Since its launch on May 5, the company has 3,400 more investors.
The objective of this crowdfunding campaign, which will be active until May 17 through the Crowdcube platform, is to lead the plant-based protein market at the European level, deploy the net positive impact plan, and drive technological innovations under a new patent.
European growth
The plant-based sector currently generates sales in Europe of €5.7 billion and a GFI report from this February found that alt protein companies across Europe raised nearly 24% more last year than in 2021. Spanish companies in particular attracted €42 million in funding — a 58% increase from 2021.
Meanwhile, Heura reports it is in a stage of growth and expansion and currently distributes to 20 countries. In the last year, its turnover has reached 80% and its market share in Spain has the same percentage.
After several financing rounds in 2021 and 2022, the company has stated that this will be the last opportunity for individual investors who want to be part of the plant-based movement. In previous editions, the total amount raised has totaled more than 8 million euros from nearly 7,000 investors from all over the world.
