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Kellogg’s Morningstar Line Goes Vegan

MorningStar Farms® ,a subsidiary of the Kellogg Company, which produces meat-free burgers and other chilled goods, has announced its commitment remove all egg whites from their currently vegetarian products, in order to convert the entire portfolio to 100% plant-based by 2021. MorningStar states that this conversion, including products available to 25,000 restaurants, schools, colleges and universities, and hospitals, will reduce the use of over 300 million egg whites annually.

“This is a very exciting opportunity for us – by making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” said Mel Cash, Head of Global Marketing, Plant Based Protein at Kellogg Company. “This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.”

Roughly 50% of the portfolio has already been transitioned, and that should increase to about 65% by the end of 2019. This includes all Chick’n nuggets and patties, and the Meat Lovers, Veggie Lovers, Falafel and Tex-Mex burgers. All MorningStar Farms products will reportedly be 100% by 2021.

In addition, MorningStar Farms will launch their new Cheezeburger at Expo West on March 7th.  The new vegan burger takes the (already vegan) Meat Lovers quarter pound patty and adds a plant-based cheddar “cheeze”.

“MorningStar Farms’ decision to make their entire product portfolio 100 percent plant-based is a huge win for both consumers and the planet,” said Bruce Friedrich, Co-Founder and Executive Director of The Good Food Institute. “MorningStar Farms continues to raise the bar for making delicious plant-based meat accessible to everyone. We commend their leadership and are thrilled to partner with them on this important, forward-thinking commitment.”

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