The cooperation allows Max & Bien wider marketing opportunities and gives consumers access to its vegan cheeses both in the Netherlands and internationally. Vandersterre says that with the partnership it will meet a growing demand in the dairy category and aims to further stimulate the production and sales of Max & Bien products.
Known for launching what it claims to be the world’s first fully vegan Gouda-style cheese wheel last year, Max & Bien is owned and operated by chef Maxine Agyeman and Jobien Groen, a scientific researcher in the field of nutrition and health. ”With our cheeses, we want to make it easier for people to occasionally choose a vegan option with drinks,” ‘say the founders.
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