Plant-based frozen food brand MingsBings announces it has launched in Mexico, marking the brand’s first international expansion. MingBings will now be available at Mr. Tofu, Mexico’s leading plant-based retail chain, both in-store and online.
“We’re thrilled about this partnership and the launch of our international presence!”
Founded by Iron Chef Ming Tsai, MingBings offer a modern Asian take on ancient Chinese “bings” (flatbreads) in familiar flavors like Cheeseburger, Sausage and Peppers, Buffalo Cauliflower and Fiesta.
The fully gluten-free and vegan pockets are currently offered in over 3,500 US grocery stores, including Sprouts, Wegmans, select Targets and Whole Foods. The brand can also be found at major concession locations such as Fenway Park and Hard Rock Stadium, as well as colleges, universities and prep schools.
In October, MingsBings partnered with JUST Egg to debut new breakfast pockets featuring JUST’s signature plant-based egg in four flavors.
First international launch
By launching in Mexico, MingBings says it is helping to accelerate the growth of that country’s plant-based and gluten-free market.
“I’ve always loved the Mexican food scene. With nearly 130 million people living in Mexico, we recognize the power of its people to change the food system one dish at a time, vegans and non-vegans alike,” said Chef Ming Tsai, founder of MingsBings. “Mr. Tofu’s decision to bring MingsBings into their stores is a testament to sourcing delicious, healthy, easy-to-prepare vegan brands for families on the go. We’re thrilled about this partnership and the launch of our international presence!”
“Perfect snack”
“At Mr. Tofu we are constantly looking to expand our options with the best, healthy, and most delicious plant-based products, MingsBings was no exception. A perfect grab-and-go snack, lunch, or dinner with a delicious flavor,” said Gerardo Iga, CEO and founder of Mr. Tofu. “We stand by our mission, bringing delicious plant-based foods to your table in a super easy way. You can shop at our stores knowing that every product we sell is cruelty-free, kind to animals, and planet friendly. We are very excited about this launch and we are extremely confident that our customers will be so happy with this new product joining our family.”
MingBings’ full lineup is available at 25 Mr. Tofu stores and online at www.mrtofu.com for 159 pesos.
