Nordic Meat company HKScan is teaming up with Finland’s eco distribution company Hes-Pro Oy. Together they have signed a cooperation agreement to develop, produce and launch plant-based protein products.
Hes-Pro Oy is part of the same group of companies as the fast-food chain Hesburger; it is the largest hamburger restaurant chain in Finland, Estonia, Latvia and Lithuania with a market share larger than that of its US-based rival McDonald’s. The fast-food burger company has a meat-heavy menu.
The surge of demand in recent years for plant-based has not gone unnoticed in the meat industry, hence, major companies are creating partnerships to enable them access to that market and enter the highly profitable plantbased market. HKScan announced in 2018 the dismissal of 165 workers to free up seven million euros in savings.
In line with the cooperation agreement, HKScan will launch plant-based protein products during the first half of 2020, first in the foodservice channel and later in retail. Developed by Hes-Pro, the products will be initially manufactured at its new production unit in Kaarina (Finland). In the future, it plans to expand production to HKScan’s units.
HKScan CEO Tero Hemmilä stated on the company website: “Responsibly produced meat and meat products will continue to be at the core of HKScan’s operations, but to establish a broader base for our future growth, we want to be actively present in new consumer trends. Hes-Pro has done excellent work on the development of plant-based protein products and it is great to start working with them.”